Instagram Marketing: Strategy of an Agency | Social Media Insights!

Instagram marketing – How to create a social media channel for Instagram! Let’s take a look at our Instagram Agency. How do you plan the successful launch of your own Instagram channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Instagram. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Instagram? How often do you post? How do you produce content for Instagram? How do you get in contact with bloggers and agencies? We take a look at Instagram from A-Z: How to Build an Instagram Channel!

Interested in an Instagram Workshop with Social Media One? Our Instagram expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Instagram Workshop.

Instagram channel build: agency strategy

Quick view

The Company

Definition, Audience and Destination Definition for Instagram

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Instagram

Network, App and Statistics for Business

In the second part we take a basic look at Instagram. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Story
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Instagram: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Instagram?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests

Then we’ll see how existing media can be linked to our Instagram Instagram network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Instagram

How do you actually advertise products and services on Instagram?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Instagram?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Instagram Afubau comes right after the workshop!


Instagram Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Instagram. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Instagram Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Instagram

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Instagram Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Instagram + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!


Building Instagram Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Instagram

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?
    integration of Advocates / Bloggers / Customers

Instagram: The Network

Network Properties

  • What makes Instagram / Synergies with your own values
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Instagram

  • Who can we achieve with ours?

App Interface

  • What do I need to know from the FF?

Statistics and Evaluation

  • How do I read statistics

Story

  • What is a story?

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Instagram

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Instagram

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Automatic Likes for non-organic push

  • Minimum likes for releases and pubications

Social Bots simply explained

  • Setting
  • Targeting
  • Comment spinning

Advertising

This is about the targeted switching of advertising to returning visitors and new visitors or fans.

Advertising on Instagram

Advertising Account Basics

  • Facebook Advertising Account

Advertising account Sign up for Facebook

  • Must be logged in first + Advertising account activation

User Interface Power Editor

  • Facebook’s Power Editor Basics

Campaign Creation in the Power Editor

  • Planning the campaign
  • Create the campaign

Campaign Settings for Split Testing

  • playout
  • Look-a-like
  • target
  • Interest
    Posts

Split Testing or A / B Tests

  • A / B create tests

Evaluation of Clicks and Impressions

  • monitoring
  • Conversion Tracking

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Instagram Workshop.

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