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01 / Employer BrandingOwner-managed

EmployerBrandingAgency

Many applicants check a company's social media presence before applying. We position you as an employer brand on TikTok, Instagram, and more, build corporate influencer programs, and integrate everything with your recruiting.

  • WhatEmployer brand, social media formats with your team, corporate influencers, and career content.
  • For whomCompanies looking to attract professionals and trainees and show their daily work life honestly.
  • Why usProven work for Eurowings and Slected.me.
Request employer branding project View work

Trusted by

3x Application increase Eurowings 500K+ Video views Eurowings 1,5 Mio Traffic Slected.me 500K+ Music video views A&O Hotels

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Companies looking to attract professionals and trainees and show their daily work life honestly.
What
Employer brand, social media formats with your team, corporate influencers, and career content.
Why us
Proven work for Eurowings and Slected.me.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • EVP
  • Employer positioning
  • Career content
  • Candidate Journey
  1. 01

    Employer positioning

    You know what you stand for as an employer and for whom.

    Your challenge
    Job postings sound the same everywhere.
    Our approach
    We hold team discussions, identify real strengths, and craft messages.
    Result
    An authentic employer brand.
    • Team discussions
    • Strengths
    • Messages
    To brand strategy
  2. 02

    Content with your team

    People from the company show what it’s really like.

    Your challenge
    Employees shy away from the camera, and content feels staged.
    Our approach
    We support with briefing and filming, focusing on authenticity.
    Result
    Credible insights.
    • Briefing
    • Filming
    • Editing
    • Approval
    To photo and video production
  3. 03

    Social media channels

    Career content on the platforms your target group uses.

    Your challenge
    The career channel is empty or just a job board.
    Our approach
    We plan formats for TikTok, Instagram, and LinkedIn and manage them.
    Result
    A vibrant career channel.
    • Formats
    • Editorial plan
    • Support
    To the LinkedIn agency
  4. 04

    Corporate influencer

    Employees become ambassadors, voluntarily and with support.

    Your challenge
    There is interest, but no guidance.
    Our approach
    We develop a program with training, guidelines, and topics.
    Result
    More voices from the company.
    • Program
    • Training
    • Guidelines
  5. 05

    Career page & communication

    Interested candidates find their way to apply.

    Your challenge
    The career page loses interested candidates.
    Our approach
    We improve content, navigation, and the application process.
    Result
    A clear path to application.
    • Content
    • Structure
    • Application process
    To Performance Recruiting
  6. 06

    Evaluation

    You see the impact of the employer brand.

    Your challenge
    Impact remains a feeling.
    Our approach
    We connect reach and interaction with applications.
    Result
    An honest picture of the impact.
    • Reach
    • Applications
    • Referrals
    To tracking & analytics

Found the right service?

Discuss employer branding project

How we work

Clear answers to the questions brands ask us most often.

Honest instead of glossy

Applicants notice when something is sugarcoated. We show everyday life, including the rough edges.

People in front of the camera

The best ambassadors are colleagues. We make their appearance easier.

Target group platforms

Trainees are in different places than managers. We select channels based on the target group.

Connecting brand and recruiting

Employer branding creates interest, recruiting leads to applications. We coordinate both.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify who you are looking for, how many positions there are, and what sets you apart as an employer.

    Result: Clear target group profile.

    From you: Job profiles and contacts in the team.

  2. 02

    Concept

    Messages, channels, and formats are developed from the target group and employer brand.

    Result: Concept with channel and format plan.

    From you: Insights into the team and approvals.

  3. 03

    Production & launch

    Authentic content is created with your team and published on the selected channels.

    Result: Finished content and campaign launched.

    From you: People in front of the camera and appointments.

  4. 04

    Optimization

    We monitor applications and quality, and adjust content and budget accordingly.

    Result: Analysis with recommendations.

    From you: Feedback on the quality of applications.

Project references

The Eurowings case shows employer branding with humor. There are also projects preparing employer branding formats.

Featured case / Slected.me 1.5M Traffic — Career Platform Initial situationHR tech platforms face a unique social media challenge: career topics can quickly seem dry and corporate. IdeaWe implemented a data-driven creator strategy focused on career and lifestyle creators. ImplementationCreator mit authentischen Karriere-Stories und professioneller Glaubwürdigkeit — Gehaltsvergleich aspirational machen, nicht unangenehm. 1,5 Mio Traffic3 Creator View case
A&O Hotels A&O Hotels Music video brand integration A&O wanted organic brand integration that doesn’t feel like advertising — reaching young travelers through entertainment, not hotel room tours. 500K+ Music video views333K Influencer followers Hitchcock Hitchcock 300% social growth A traditional spice brand losing relevance with younger cooks who discover recipes on TikTok, not on supermarket shelves. 300% Social growth3 Summer events

Planning a similar project?

Discuss employer branding project

More work

Kochlöffel From 0 to 2M+ views on TikTok 2 Mio+ ViewsMehrere Viral TikToks Badoo TikTok growth for dating app 6 Mio+ Views380K Likes Eurowings 3x more applications through humor 500K+ Video views3x Application increase
All cases

Measuring success & limitations

Reach, engagement, and applications make an impact. We define what matters in advance. The Eurowings case is one example.

Limitations: In employer branding, applications depend on employer, region, industry, and offer. We do not promise a specific number of applications.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is employer branding?

Building an employer brand: how a company is perceived as an employer and how it shapes that perception.

How do employer branding and recruiting differ?

Employer branding creates awareness and trust, recruiting leads to applications. More on our page about Performance Recruiting.

Do employees have to be on camera?

No, only those who want to. We support and ensure participation is voluntary.

How does the collaboration work?

Discussion, positioning, content, launch, and evaluation.

Which industries is this suitable for?

For all industries with staffing needs, whether trades, healthcare, industry, or services.

What affects the effort involved?

Number of channels, production and support effort, and number of people involved. We clarify this in the initial meeting.

Your employer brandingStart project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request employer branding project