86% of job seekers check a company’s social media profile before applying. Not the careers page—social media. As an employer branding agency, we develop corporate influencer programs, social media recruiting campaigns, and strategies that turn reach into actual applications.
Corporate Influencer Programs
Your employees are more credible than any corporate campaign. Companies with an active corporate influencer program generate up to 7 times more engagement on LinkedIn than accounts that communicate solely through their company page. We develop the concept, train the participants, and guide the setup—from selecting the right people to the first post and ongoing operations. The result: organic reach and trust that no paid post can buy.
Social Media Recruitment Campaigns
Job postings on LinkedIn aren’t enough. We develop campaigns that reach candidates where they actually are: on TikTok, Instagram, and YouTube. From target audience analysis to campaign execution, we build funnels that turn reach into actual applications. Clients such as Edeka, Cornelsen Verlag, and Toyota rely on our recruiting expertise—with measurable results in terms of cost per hire and candidate quality.
Employer Branding on TikTok and Instagram
Behind-the-scenes content, employee stories, office tours, team events—insights into company culture perform better on TikTok and Instagram than traditional HR campaigns. We develop content strategies that are authentic yet effective. This includes creator matching from our network of over 200 creators if internal faces aren’t quite ready yet. Henkel, dm, and McDonald’s use these formats—and report a significant increase in the number of applicants from the Gen Z target group.
Employee-Generated Content (EGC)
Employees who create content themselves are your most powerful employer branding tool. EGC—where employees film their daily lives, share what they’ve learned, and offer genuine insights—comes across as authentic because that’s exactly what it is. We train your teams in smartphone content production for social media, develop internal content guidelines that allow for real creative freedom (not PR templates), and build programs designed to last. EGC makes a strong impression during the recruiting phase while simultaneously strengthening employees’ sense of belonging to the company.
For Which Companies Does Employer Branding on Social Media Work?
Companies that recruit in highly competitive candidate markets: retail, FMCG, logistics, tech, healthcare, and hospitality. Whether you have 500 or 50,000 employees—the basic principle remains the same: Employers who maintain a visible and authentic presence on social media receive better applications faster and at a lower cost per hire than through traditional job portals.
Frequently Asked Questions About Employer Branding
How much does an employer branding campaign on social media cost?
Organic employer branding (corporate influencers, EGC programs): 2,000–5,000 EUR/month for strategy and support. Social media recruiting campaigns: 1,500–5,000 EUR/month ad budget, depending on the size of the target audience and the number of open positions. Corporate Influencer Setup (one-time): 8,000–20,000 EUR for concept development, training, and pilot phase.
How long does it take for employer branding on social media to have an impact?
Initial application results from paid recruiting campaigns: 4–8 weeks. Organic growth (corporate influencers, EGC): 3–6 months for measurable reach and initial recruiting results. Long-term brand perception as an attractive employer: 12+ months of consistent activity.
Can smaller companies also engage in employer branding on social media?
Yes—and often with a clear advantage: Small businesses come across as more authentic. A small craft business with 30 employees that shows what it’s really like on TikTok attracts applicants that a large corporation with a budget in the millions can’t reach. Employer branding isn’t about the budget—it’s about authenticity.
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