Social Media Agency Cologne

Social Media Agency Cologne – You are looking for a good social media agency for more reach, more performance and more attention for your brand, products or even new products (Lounge), then we are with our service portfolio, experience and expertise perhaps exactly the right contact! With clients in Cologne, North Rhine-Westphalia and all over Germany, we bring brands successfully forward, in Europe and even worldwide. On this page we want to give you a little insight into our work as a social media agency.

Social Media Marketing: Quickly explained

Social Media Marketing – In Cologne, NRW, but also all over Germany, we get your brand noticed on all the central social networks like Facebook, Instagram, YouTube, TikTok, but also smaller and more specific ones like Pinterest or LinkedIn. However, these four social apps get the most attention from our clients:

We look forward to your enquiry, ideas and perhaps the first joint workshop on social media strategy.

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Stephan M. Czaja, Owner

Cologne: Key figures of the city / region

Did you know how much potential there is in the city of Cologne alone and how much there is in the entire region and state of NRW? Here are a few key figures about the city:

More than one million people live in the Cologne metropolitan area alone and are therefore potential contacts, as 79.9% of residents are now registered on social networks! It gets even more interesting when you look at North Rhine-Westphalia, the most populated area in Germany. However, NRW is not only the most populated area in Germany, but in all of Europe. Here in the region alone, you can reach over 16 million people.

For our clients, we usually manage national and international projects, but local marketing also plays a role from time to time, e.g. at influencer events or POS marketing campaigns.

Learn even more about us, our experts and our work, for your company, brand or product(s) here.

Agency

Agency: Analysis, concept and community – setting goals

Analysis (in the workshop) – A look at the industry, product(s), target group(s) is the first step, for Cologne companies that want to be active in social networks, as well as for companies from all over the world. Because only through a good understanding of their work, concepts can be developed that deliver strong results. That is why it is so important for our social media agency to get to know your company in the first step.

Workshop date and kick off!

This happens, in short, in a joint workshop appointment. The concepts and strategies are then derived from the insights and knowledge gained from the workshop. Depending on the brand, product, target group, the work is then not focused on all social networks, but on the optimal one for you. This way, no time resources are wasted on activities that are less efficient in comparison.

Strategy, Social Networks, Creatives

Strategy, social networks, creatives – As a social media agency, it is then that we really get down to work, with your team, sometimes also external agencies (advertising agency, PR agency,…), your social media channels but also with your community, existing or now under construction. To achieve these social media goals, various activities, are implemented regularly. A little more about that in a moment. You can find out more about the activities in the individual social networks here:

Activities, community, advertising and optimization – In the operational work, it will then be mainly about community maintenance, the steady flow of information, through good content and also paid reach (social media advertising).

Photo & Video: Creative Team in Cologne

Content production – photos, videos, GIFs, texts, emojis and ... the marketing and distribution of your idea takes place on different, creative communication channels. Our agency takes care of the right planning and organization, with our creative team but also with our production team. So we can cover everything directly in house, from Instagram shooting for photos to video footage, even more elaborate documentaries, for example for YouTube (client project). All of these details can be found in the production schedule (if requested). Then when it comes to publishing, days, times, which medium, which text, which link (e.g. e-commerce), you’ll find all the information in the editorial plan.

Event in Cologne, POS campaigns and influencer marketing

Events, POS and Influencers – Those who think a bit bigger in Cologne can connect the online world and the offline world in a second step, e.g. through POS events, directly at the location, e.g. with product presentations, up to the Influencer Event, where they invite many brand advocates together. Such highlights can also be used profitably, for the own community, during the entire advance planning, on the actual event day and of course also in the post-event follow-up.

We ask for your understanding for the very short, jumpy explanations of our service portfolio, in the brevity of this article. Should you wish to learn more, we look forward to your inquiry at any time:

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References

Selected Brands & Projects:

Press & Media

Selected Brands

Advertising

Reach and advertising: achieving goals

The big goal in social media marketing, for the majority of brands and companies, is reach. A distinction is made between organic reach, which is created by good quality content, and paid reach, which is also a must for success in social networks, after all, they live off the advertising revenue of customers and accordingly do not give reach for free. But the bill is worth it, because it allows you to increase your attention, which in turn increases sales.

We design your campaigns, organic, paid and thus ensure the increase of your digital brand presence. Through social media activities but also through search engine optimization (SEO), for example for e-commerce. This also results in another advantage, you can track sales directly in the online shop and thus measure directly (by source reference) and include in your key performance indicators (KPI). This advantage of transparency, through tracking methods, makes social media ads so popular.

Paid outreach? Social Media Ads

Campaign switching – Paid reach for content, dark posts and evaluation. Social media advertising today is more multi-faceted than ever before. The biggest advantage for you as a company: you can target people (users) more precisely than ever before. Users give away a lot of data, e.g. by liking posts, by using keywords in messages, etc. You can use this data to target dog owners for dog food, for example. You can target travelers interested in tourism offers, but also apartment hunters, e.g. as a real estate company.

Targeting – Instagram, TikTok, Facebook or Youtube, targeted approach through parameters such as place of residence / location, age, interests, and much more. Of course, the whole thing also works specifically for a Cologne target group, for individual Cologne districts or even certain events that only take place for a certain period of time. In fact, you can advertise sequentially, these individual target groups.

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We look forward to your call and your project.

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Example: Exact advertisement on persons in the south city of Cologne. Example parameter (advertisement):

Objective: Insurance, online and POS transactions
Target group: persons aged 25 to 39 years
Interests: Family (e.g., frequent interaction with topics around “baby”).
Whereabouts: Exclusively persons in the district Südstadt
…

Also for e-commerce and Google Ads / Native Ads – Tip! Use our know-how and experience also to reach people outside of social networks. E.g. on Google or also in other, renowned online magazines. This way, as a Cologne-based company, you can easily reach people all over NRW, Germany, Europe and of course worldwide (multilingual). Read more about it here:

Optimize KPIs – content, community and campaign analysis followed by monitoring and reporting. Through appointments with our social media experts for strategy and optimization, you and your employees get regular updates on the activities and results.

Workshop, Strategy, Workflow – Our Agency

It all starts in the workshop – get to know us and our social media agency. Now you have already got a small insight into the services, learned something about the first workshop, about the strategy, about the content production, up to the final reporting and monitoring of organic reach and paid reach. Social Media One, everything from a single source.

Social Media One