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01 / BerlinOwner-managed

Social media agencyBerlin.

We support brands in Berlin with social media strategy, content production, creator collaborations, and performance campaigns, via video call or on-site in Berlin by arrangement.

  • WhatStrategy, content, creator collaborations, and social ads from a single source.
  • For whomBerlin-based brands seeking visibility and results on social media.
  • Why usProven work for Mercedes-Benz, Bionade, and Schwarzkopf.
Request a project in Berlin View work
CaseMercedes-Benz / G-Class campaign To the work

Trusted by

10 Mio+ Views Bionade 3 Mio+ Views PURELEI +20% Reach Catrice (Cosnova) 100K+ Views/video Schwarzkopf

Figures from our case pages. You can find the period and details in each case.

Relevant challenges

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Berlin brands from tech and startups, fashion and creative industries, music and media, as well as e-commerce.
What
Social media strategy, content production, community management, influencer marketing, social ads, and reporting.
Why us
Proven work for brands such as Mercedes-Benz, Bionade, and Schwarzkopf, see Cases.
Next step
Brief initial meeting via video call or by arrangement in Berlin. Afterwards, you will receive a concrete proposal.

Relevant services

From strategy to reporting from a single source, with dedicated contacts.

  1. 01

    Social media strategy

    You know which channels, formats, and content work for your Berlin audience.

    Your challenge
    You are active on several channels but lack a clear approach for your Berlin audience.
    Our approach
    We analyze channels and competitors, define target groups and content pillars, and set the rhythm.
    Result
    A plan that aligns channels, formats, and content.
    • Channel analysis
    • target groups
    • content pillars
    • rhythm
    To the social media management agency
  2. 02

    Content Production

    Reels, TikToks, and campaign visuals produced by our own team: shoots on-site in Berlin by arrangement.

    Your challenge
    You lack the capacity to regularly deliver high-quality Reels, TikToks, and visuals.
    Our approach
    We develop concepts, produce with our own team, and deliver formats tailored to each channel.
    Result
    Finished content in platform quality instead of one-offs.
    • Concept
    • shoot
    • editing
    • formats per channel
    To the content production agency
  3. 03

    Community management

    Your brand has a voice, and comments and messages are answered reliably.

    Your challenge
    Comments and messages go unanswered, making the brand appear unapproachable.
    Our approach
    We respond, moderate, and react to trends in your brand’s tone of voice.
    Result
    A community that feels heard.
    • Replies
    • Moderation
    • Trend responses
    To community management
  4. 04

    Influencers & Creators

    Reach through creators who fit both Berlin and your brand.

    Your challenge
    You want reach but are unsure which creators fit your brand.
    Our approach
    We select, brief, coordinate the collaboration, and evaluate the results.
    Result
    Partnerships that fit the brand and can be evaluated.
    • Selection
    • Briefing
    • Coordination
    • Evaluation
    To influencer marketing
  5. 05

    Social Ads

    Paid reach and leads on Meta, TikTok, and YouTube, managed towards your goal.

    Your challenge
    Organic reach alone is not enough to achieve your goal.
    Our approach
    We set up campaigns on Meta, TikTok, and YouTube, test creatives, and optimize for your objective.
    Result
    Targeted reach and leads instead of wasted coverage.
    • Campaign setup
    • Target groups
    • Creative tests
    • Optimization
    To the performance marketing agency
  6. 06

    Reporting

    You see what works and know what happens next.

    Your challenge
    You have data but no clear insight into what it means.
    Our approach
    We prepare the key metrics and derive recommendations.
    Result
    You see what works and know what happens next.
    • KPI overview
    • Evaluation
    • Concrete recommendations
    To tracking & analytics

Found the right service?

Discuss a project in Berlin

How we work in Berlin

Clear answers to the questions brands ask us most often.

Strategy

We clarify who your target group is, which channels they use, and what content works there. From this, we develop content pillars, rhythm, and objectives.

Production

Concept, filming, and editing are handled by our in-house photo and video production. Shoots can also take place on location in Berlin by arrangement.

Creators and influencers

We select creators who fit your brand and target group, coordinate briefing and approval with you, and clarify usage rights in advance.

Organic and paid

Organic content builds community, ads provide additional reach and leads. We plan both together and test creatives in a targeted way.

Success measurement

Together, we define which metric matches your goal, evaluate at agreed intervals, and derive recommendations. See case stories for examples.

Collaboration

  1. 01

    Initial meeting

    By video call or by arrangement in Berlin. We clarify objectives, target group, and resources.

    Result: Clear objectives and next steps.

    From you: Objective and general idea of brand and target group.

  2. 02

    Audit & strategy

    Competition, channels, and formats. You receive a plan with content pillars and rhythm.

    Result: Plan with content pillars, channels, and rhythm.

    From you: Access to existing channels, if available.

  3. 03

    Creation & production

    Concepts, shoots, and editing with our own team and suitable creators.

    Result: Final, approved content.

    From you: Products, approvals, and a dedicated contact person.

  4. 04

    Distribution & optimization

    Publishing, ads, and community. Evaluation at regular intervals.

    Result: Ongoing evaluation with concrete recommendations.

    From you: Feedback and approvals as agreed.

Projects

A selection of our projects. They were implemented nationwide and demonstrate how we work, not a specific Berlin focus. Figures and timeframes can be found in the respective case story.

Featured case / Mercedes-Benz 1M+ traffic for G-Class & Maybach Initial situationPremium automotive brands face a paradox on social media: being aspirational while remaining accessible. IdeaWe managed influencer relations and creator briefs for Mercedes-Benz — carefully selected premium creators with genuine brand affinity, not just high follower counts. ImplementationHandverlesene Creator mit echtem Luxury-Lifestyle — authentische G-Klasse- und Maybach-Affinität statt reiner Followerzahl. 1 Mio+ Traffic2 Creator View case
Bionade TikTok: KPIs exceeded by 100% Bionade had no TikTok presence in a market where competing beverage brands were already reaching Gen Z with viral content. 500K+ Likes10 Mio+ Views Schwarzkopf Holistic social media for 5 sub-brands Manage social media for 5 sub-brands simultaneously — each with its own target audience, visual identity, and content needs. 5 Sub-brands500K+ Likes

Planning a similar campaign?

Discuss a project in Berlin

More work

Catrice (Cosnova) +20% reach through UGC strategy +20% Reach24 Contents in 6 weeks PURELEI +25% reach via TikTok +25% Reach+10% Engagement Wolt Wolt -40% CPI, pitch won for 2026 -40% CPI reduction3+ Months active
All cases

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people who will implement your project. Briefly tell us what it’s about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Local decision questions

Do you also work on site in Berlin?

Ongoing support is reliably handled via video call. For shoots, workshops, and campaign meetings, we arrange appointments in Berlin as needed.

Which Berlin industries do you work for?

Berlin is strong in tech and startups, fashion and creative industries, music and media, as well as e-commerce. We work across industries and adapt formats and tone to your target group.

How does the onboarding process work?

We start with a conversation about your objectives, target audience, and resources. This is followed by analysis and concept development, production of initial content, and a consistent cycle of evaluation and optimization.

What do we need from you?

A clear objective, access to your products or services, and, if available, to existing channels. Also, a dedicated contact person for approvals.

What factors influence the effort required for social media management?

Mainly the number of channels, the volume of videos and visuals, the advertising budget, and whether community management and creator collaborations are included. We discuss this in the initial meeting.

Do you also work with creators?

Yes. We work with a network of vetted creators and produce UGC for organic and paid campaigns. We decide together with you which creators are a good fit.

Your projectin Berlin.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request a project in Berlin