Editorial plan and concept for video / video marketing
Here first a big exclamation mark at the place, video & video marketing. Should you do marketing on YouTube, then bring their marketing concept already at the beginning in the story. A small best practice example, for the installation of high-quality design faucets, which they can use, for example, in the bathroom or kitchen, book a young brand ambassador or a young person from YouTube, who knows the matter. With this person, targeted videos are then produced, based on a story and a precise editorial plan. The videos can be produced directly within a week, for example, and then published over a period of two months. In between, videos with a current time reference are planned and inserted at individual points.
Best Practice: YouTube Video Creation for Companies
The task of our YouTuber is now to show the installation of the wonderful and high-quality design fitting. Every year 100,000 people move into a new apartment, another 100,000 people renovate their house or apartment. In addition, there are the people who only repair their faucet. The others only want to beautify your sink or their bathroom. So every day, another 10,000 people are looking for tips, help and explanations on the subject of bathroom fittings. If we are the first large company to place content here, or one of the first to plan and design, keyword search engine optimization for YouTube, we can pick up an extremely large number of clicks.
But it is not always that simple! Just think about the topic of fashion, because there are numerous stores in every city center. On the Internet it is no different, but exactly the fashion industry is also the one that invests in young networks. That’s why there is very big competition here, so big that you even go into fashion trends of a single month to still generate enough traffic, if the brand does not already have a great name recognition.
The conception of a social media strategy for YouTube is therefore very much dependent on which company you work for. Depending on whether it’s real estate and bathroom fixtures, for example, or trending topics like fashion and travel. We advise you for both sides and both strategies!
Those who have created content can now think about targeted promotion. For more reach, a larger community, more clicks and more sales.
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