What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]
Youtube Marketing Agency – Use videos in your own strategy
The distribution of videos has increased dramatically due to YouTube, the new bandwidths and technologies. So extreme that viral trends emerge overnight. What used to be designed with the help of complex marketing campaigns, today two smartphones, a smart idea and a little advertising budget for YouTube ads are enough. YouTube Ads are paid advertisements on YouTube, e.g. proposed videos. There are new methods and strategies such as influencer marketing. Targeted promotion through brand advocates or multipliers. You see, YouTube is a world of its own! Our social media and YouTube agency will help you in the jungle. What tools do we need for good performance? Which content of the videos, keyword social media content, reaches our target group? Through which statistics and studies do we gain knowledge about our target groups and their behaviour? We answer all these questions and much more as competent consultants and companions. If you have any questions about YouTube Marketing, please contact us. We look forward to your inquiry and project with framework data via e-mail.
performances: Youtube Marketing and Influencer Relations
Marketing on YouTube has many facets to offer. From the right social media content for your own YouTube channel and the existing customers, who can also be retained on the web. Various marketing strategies such as advertisements but also targeted blogger relations are gaining value for more and more companies and their products and services.
- But how to start with YouTube?
- What basic content should you plan ahead?
- Is there any editorial plan at all?
YouTube is definitely the biggest challenge in content creation compared to other social networks. While Instagram allows you to work with small stories on a daily basis, short videos showing everyday life, YouTube usually only publishes once a week, maybe twice a week. The videos are not only a few seconds long but up to 10 minutes. The contents must be planned accordingly, since there is a high proportion of language. Accordingly, the respective hosts of the YouTube channel must also have talent for moderation. The more informative and objective the content, the less spectacular a YouTube video should be. The less integration there is, the fewer call partners, the more the host has to convince. The lower the voice content in YouTube videos, the more likely it is to be successful. YouTube doesn’t look at short-term entertainment, at least in the new information age, but rather at longer-term viewers, who sometimes take two or ten minutes. Other social networks are often consumed much faster. Swipe left, swipe right, next photo, new video, new photo, new video. YouTube is a long-term project, so it’s worth the effort, because even potential links are still available in the video description years later.
As you can see, even at the tip of the iceberg, YouTube can become complex. That’s why it pays to have an experienced YouTube agency with references and recommendations that can help you establish your channel.
KPI (key performance indicator) – CPC (click price) & Co.
In the last two or three years, many of our customers have been asking us more and more frequently how Influencer Marketing actually works. Influencer marketing is becoming more and more relevant because there are channels that reach target groups extremely precisely, e.g. for a specific topic such as “real estate” or “perfume”. If these channels reach 500,000 people or even a million people who are interested in a particular subject because they have followed the channel independently, this is an excellent placement opportunity. Let’s calculate the click prices, e.g. by search engine optimization, and compare them.
Calculation of the CPC
Through search engines advertising:
- click price “perfume” at 63 cents, 10,000 online shop visitors cost accordingly 6,300 €
- CPC (click price): 63.0 Cent
- YouTube Video for 10.000 €, 14.000 Onlineshop Visitors
- CPC: 71.4 cents
Formula for the CPC
CPC = Costs / Visitors
Accordingly, we need 12% more budget for our influencer campaign. Theoretically, we’d stick with our SEO campaign now, of course. Because to the pure advertising costs, still the additional organization costs come. With a good SEO campaign, there is hardly any effort.
Sales are of course even more relevant in the end. If you compare these two values, you can quickly see which campaign was more effective for you in the end – just like the CPC prize. You can now make a decision based on this basis. However, in influencer marketing we have to emphasize that it is not only the click price but also the positive brand image. Through the image transfer from the influencer with all its positive facets, which he or she has for his or her community, your brand also benefits. That’s why some customers no longer book models for photo shootings but directly influencers. Double the added value! Remember, therefore, that Influencer Marketing directly gives you the positive image of the blogger on top.
Contacting influencers, planning, analysis and calculations – all these tasks require the right partner, the right YouTube agency. If you want to take the first step, we look forward to receiving your inquiry via e-mail or telephone.
Youtube Management Germany
Many are looking for Youtube management. If you want to leave the work completely out of your hands so that you can concentrate fully on your core business, you need an equally reliable partner. For the creation of the content, the consultation with you and your employees, the editorial plans, but also direct customer feedback and of course optimization and improvement suggestions for your own YouTube channel. This requires the right management. We are specialized in the creation of photo and video productions as well as social media management. With an extremely young team, on average 23 years old, we are active on all relevant platforms. With expertise from our lectures and technical developments, we show ways in which social media marketing on YouTube works. Once all details and project requirements have been clarified, it’s time for content production!
Content Agency: Video production
As a content agency, especially for photo and video productions, we have already experienced a lot! Large photo studios, cold days in Berlin with outdoor shooting, new collections, interesting designers, travels that will be remembered forever, we find the right concept for every customer, for sure also for you! From explanatory video for veneers, Invisalign and high-quality dental technologies to absolute youth and trend themes, of course also fashion & high fashion! We have even had creative concepts, influencers and blogger events in the areas of construction, heating, sanitation and insurance. In the end, it’s all about adding value to our community.
- Can you learn something new with us?
- Can you get to know something new?
- See something spectacular with us?
- Are we relevant for another reason? Keywords like well-known beverage manufacturers, sports brands, fashion brands,…
Through informative or entertaining videos and above all through regular publications, we can expand our community. In particular, the regularity of publications on YouTube also plays a major role for the algorithm of the search engine.
editorial plan and conception for video / video marketing
Here’s a big exclamation point at the place, Video & Video Marketing. If you are marketing on YouTube, then bring your marketing concept into the story right from the start. A small Best Practice example, for the installation of high-quality design fittings, which you can use e.g. in the bathroom or in the kitchen, book a young brand Ambassador or a young person from YouTube, who knows the matter. This person is then used to produce targeted videos, based on a story and a precise editorial plan. For example, the videos can be produced directly within one week, the release takes place over two months. In between, videos with a current time reference are planned and inserted at individual points.
Best Practice: Youtube Video Creation for Companies
The task of our Youtuber is now to show the installation of the wonderful and high quality design fitting. Every year 100,000 people move into a new apartment, another 100,000 people renovate their house or apartment. And then there are the people who only repair their fittings. The others just want to beautify your sink or bathroom. Every day, 10,000 people look for tips, help and explanations on the subject of bathroom fittings. If we are the first big company to place content here or one of the first to plan and conceive, keyword search engine optimization for YouTube, we can get extremely many clicks.
But it’s not always that simple! Just think of the fashion theme, because there are numerous shops in every city centre. The Internet is no different, but the fashion industry is also the one that invests in young networks. That’s why there is so much competition here, so much so that you can even respond to a single month’s fashion trends to generate enough traffic if the brand doesn’t already have a high profile.
The conception of a social media strategy for YouTube therefore depends very much on which company you work for. Depending on whether it’s real estate and bathroom fittings, for example, or trend themes such as fashion and travel. We advise you for both sides and both strategies!
Anyone who has created content can now think about targeted advertising. For more reach, a larger community, more clicks and more sales.
Advertising and paid coverage
Paid reach defines the targeted distribution of videos to specific individuals within a target audience for our pre-defined budget. Especially for channels that have just started, it is worth thinking about paid reach and advertising. Because videos are produced relatively laboriously. If you don’t have followers at the beginning, i.e. people who follow you, your video will reach only a few people. Of course you don’t want that, so it’s worth thinking about advertising! How much does advertising on YouTube cost? As a rule, you can roughly orient yourself on the fact that the impression and the click prices do not differ significantly from the values of Google AdWords, for example. This means they not only create landing pages for search engines like Google, but also individual landing pages for their YouTube visitors & clicks.
Why do the landing pages differ?
Usability is one of the big keywords, especially in online marketing. The better our online offer is optimized for our target group, the more success it will have. A very simple example would be the following, our offer appeals to a special niche audience. Take solar systems, for example, as an example of best practice. From our target group analysis we know that as a rule only house builders (target group 1) will deal with this topic, who will soon invest in their own new building, target group number 2 are existing houses that are to be converted and target group number 3 are craftsmen and crafts enterprises, who want to inform themselves about technical innovations or other products.
What does our Youtube video look like?
We can base our concept on the editorial plan and concept already mentioned. We are looking for a sympathetic young craftsman who explains the use and application of solar systems. These videos are processed in a structured way, from the basics to special knowledge. As a result, the videos will be produced in three consecutive days at one location. In the video we point out again and again that one can acquire all parts also in the Onlineshop. Of course, the online shop is also linked in our description. Users therefore have the opportunity to come directly to our online shop and order the product of desire. Now they’re on our landing page.
The target audience on YouTube tends to be younger, they come from a platform where they just got a lot of entertainment, so our landing page is visually more colorful than the serious, informative landing page we display to our search engine visitors. What’s the matter with you? Our target group analysis is based on the assumption that visitors and search engines will tend to be older. Of course, we could also influence this by splitting the individual advertising campaign, but that would go too deep now! What is important is that through our activities on YouTube we were able to lure users to our online offers to convert them now, to newsletter recipients, new customers, perhaps even new brand fans.
YouTube Marketing: Presentations and training
You want to educate your company and your employees about YouTube and YouTube Marketing? Book our experts and consultants for further education or training in your company. We design individual packages that are precisely tailored to your needs. So you don’t have useless definitions but direct, practical knowledge in your company.