YouTube Advertising & Marketing – Finding the right YouTube marketing strategy for your own business is not that easy. Especially since YouTube video marketing is extremely different in relation to other, more classic marketing methods. YouTube videos are ultimately small TV productions, if you want to compare them with each other. The conception, the presentation, all that is different from typical advertising.
Questions? Talk to our YouTube experts: Contact
Stephan M. Czaja, Owner
CXMXO Group
Here on YouTube, all topics are packed into videos: cute pets the next or last trip, the camping vacation, new e-cars, but also and especially new fashion of the season. Successful YouTube videos then crack millions of views, with extremely long dwell times, often 5, 6, 7 and more minutes, for a topic (product).
The content has its own concept, the format is completely its own and also determined by its own parameters, for example, the length of the video. But before going into the exact details, you need to create a YouTube marketing strategy.
We do for our customers in a nutshell:
The goal: Reach people in their everyday lives, immediately upon interest for high conversion rates.
The YouTube Marketing Strategy is our roadmap and yours. It forms our common basis on which we make decisions. It is the basis for the monthly editorial plan and also for campaign management, for example for advertising on YouTube.
All employees, freelancers and other agencies (such as advertising agencies, PR agencies or SEO agencies) can use this guideline for orientation. Especially for third parties, whether photographers or advertising agencies, it is very important to have a coherent concept that everyone can follow directly and easily.
So the YouTube roadmap and our strategy brings a clear line to their social or YouTube marketing.
In order for such a roadmap to emerge, we go into a workshop together with our customers. Here we get to know you, your brand, your target group(s) and your products. In return, you get to know our agency, its services and values:
The strategy is thus determined and is constantly optimized in the daily work by means of reporting and monitoring. A well-harmonized YouTube agency is therefore worth a lot. Because this is how the most creative ideas and the best concepts for your company emerge.
It is also about target groups, but also very close stakeholders (definition of stakeholder: People for whom it is of concern how a particular company behaves because of their interests) from the press to employees. Who is close to the company and why? Who has no previous contact with the company, or the brand? The more understanding there is about your brand and your services, the better the following step can be organized on the way to fulfilling social media goals.
In the operational business, you will achieve the following benefits for your company through YouTube marketing:
YouTube is great as a branding channel, especially since the dwell time is so long (most brand videos are between 8-10 minutes long; generally the average is 12 minutes)
Regular, pre-planned content ensures a significant increase in views and fans on your own YouTube channel
Targeted advertising in the run-up to other, topic-relevant videos in order to direct specific interested parties to your own offer
YouTube belongs to Google, accordingly you achieve a double effect through strategic YouTube marketing. A higher visibility on YouTube and additionally also in Google, as the largest search engine in the world.
A good video will be clicked and watched for years!
Behind the brand awareness for one’s own brand is also the conversion, the sale.
What is important for the YouTube algorithm and what is not? If you are looking for a YouTube consultant, or a YouTube consultant, then our social media agency is the right place for you!
With our experience and the various best practice projects, from ads on YouTube to video production of small documentaries, for our clients: Access the wealth of experience of our social media agency, for your employees or executives.
Did you know… YouTube is (after Google itself) the largest search engine in the world. Whether tutorials, videos for beginners or experts but also Talks and Follow Me Around videos. Mankind informs itself on YouTube. Accordingly, you need to plan your content.
Below, we will further inform you about the process of a YouTube strategy.
You want to start YouTube marketing now? We advise you: Contact
Competitive analysis plays a central role not only in YouTube marketing, the analyses and consideration of the competition are a central component in a marketing strategy.
In particular, the lessons that can be learned from the mistakes but also from the successes of others is of great value for one’s own channel. Some are lucky, there are only a few competing offers. In other industries, for example in the field of beauty or fashion, the competition is very high, especially due to thousands of bloggers who publish content for free. By getting to know the channels of competitors, as well as bloggers and brands, gaps can be found that can be filled with your own content. The more precise the niche is, of course, in simultaneous flow with sufficient reach, the easier it will be to achieve a good placement on YouTube. Regularity also plays a big role. That is precisely why it is especially important with competitors to look at the amount and frequency of releases. A very simple strategy for YouTube would be, for example:
Such simple goals and much more complex goals are set based on the analysis of one’s own company but also the competition. Goals are divided into different priorities, community building and regular publications are at the top. The goals are then packaged in concrete work plans, e.g. in the editorial plan but also in the production plan.
YouTube strategy includes not only the own channel, as well as the publications, but of course also the content production (more on that in a moment). For video productions, the better the planning, the less the effort. For video productions, not only must the content be planned very precisely, but often different parts are produced on the same day. This planning of film and production requires a lot of experience. Experience is needed in pre-production, but also in post-production of the videos. So the organization goes from the video content, to the video equipment, to the post-editing of the videos. Post-production does not only include editing, but also animations (from animated GIFs to special effects), banners with names, logos as watermarks, objects, graphics and videos in the video.
Competitive analysis and goals summarized:
Thanks to the defined goals and strategy, the videos are now published regularly based on the editorial schedule, e.g. every Sunday at 5 pm. Then on Monday, all comments are immediately answered by social media managers. The perfect system for their videos and YouTube marketing!
After the goals, strategy and content production, it then comes down to video optimization.
Why should you optimize YouTube videos? YouTube belongs to Google and at Google you surely already apply the term search engine. At Google in particular even to the biggest search engine in the world. YouTube belongs to Google and also YouTube uses an on-page search to find videos. This search algorithm is very important for companies and also utilities, because it decides which videos appear on top and which do not. As you can see from this heatmap, when it comes to search engines, everything is focused on the top rankings. It’s the same with Google. Here, too, the videos at number one are clicked over 90%.
Now for the centerpiece of increasing reach on YouTube: Ads.
Paid reach defines the targeted distribution of videos to specific people in a target group for our predetermined budget. Especially for channels that have just started, it is worth thinking about paid reach and advertising. Because, videos are relatively expensive to produce. If you don’t have any followers at the beginning, that is, people who follow you, your video will reach only a few people. Of course, you don’t want that, so it’s worth thinking about advertising!
How much does advertising on YouTube cost? More on this in a moment, with calculation and example.
As a rule, you can roughly orientate yourself on the fact that the impression and click prices do not differ significantly from the values of Google AdWords, for example. That means you create not only landing pages for search engines like Google but also individual landing pages for your YouTube visitors & clicks.
Read even more about here:
Usability is one of the big keywords, especially in online marketing. The better our online offer is optimized for our target group, the more success it will have. A very simple example would be the following, our offer addresses a special niche audience.
Let’s take solar systems as a best practice example. From our target group analysis, we know that, as a rule, only house builders (target group 1) will deal with this topic who will soon be investing in their own new building, target group number 2 are existing houses that are to be converted, and target group number 3 are craftsmen and tradesmen who want to find out about technical innovations or other products.
Clear offer after the user clicks:
Many of our clients have been asking us more and more frequently over the last two or three years, how does influencer marketing actually work?
Influencer marketing is becoming more and more relevant as there are channels that reach target groups extremely precisely, e.g. for a specific topic like “real estate” or “perfume”. If these channels reach 500,000 people or even a million people who are interested in a certain topic because they have followed the channel independently, this is an excellent placement opportunity. Let’s calculate the click prices, e.g. through search engine optimization, and put them into perspective.
Through search engine advertising:
On YouTube:
CPC = Cost / Visitor
Accordingly, we need 12% more budget for our influencer campaign. Theoretically, of course, we would now stay with our SEO campaign. Because in addition to the pure advertising costs, there are the additional organizational costs. With a good SEO campaign, there is hardly any effort.
Of course, sales are even more relevant in the end. If you compare these two values, you can quickly see which campaign was more effective for you in the end – just as with the CPC price. Based on this, you can now make a decision. However, with influencer marketing, we still need to emphasize that it is not only the pure click price but also the positive brand image. Through the image transfer from the influencer with all its positive facets that he or she has for his community, their brand also benefits. That’s why some customers no longer book models for photo shoots, but instead book influencers directly. Double added value! Therefore, remember that with influencer marketing, you directly get the positive image of the blogger on top.
Contacting influencers, planning as well as analyses but also calculations, for all these tasks you need the right partner, the right YouTube agency. If you want to take the first step, we are looking forward to your inquiry via email or phone.
Many are looking for YouTube management. If you want to leave the work completely out of your hands so that you can concentrate fully on your actual core business, you need an equally reliable partner. For content creation, consultation with you and your employees, editorial plans, but also direct customer feedback and, of course, optimization and improvement suggestions for your own YouTube channel. For this, you need the right management.
We specialize in creating photo and video productions as well as social media management. With an extremely young team, on average 23 years old, we are active on all platforms with relevance. With expertise from our lectures and technical advancements, we show ways to make social media marketing work on YouTube. Once all details and project requirements have been clarified, it’s time for content production!
As a content agency, especially for photo and video productions, we have experienced a lot! Large photo studios, cold days in Berlin with outdoor shooting, new collections, interesting designers, trips that remain forever in memory, we find the right concept for every customer, certainly for you! From explanatory videos for veneers, Invisalign and high-quality dental technologies to absolute youth and trend topics, of course also fashion & high fashion! Even in the topic of construction, heating plumbing but also insurance we already had creative concepts, as well as influencer and blogger events. In the end, it’s always about bringing added value to our community.
Through informative or entertaining videos and especially through regular publications we can expand our community. Especially the regularity of the publications on YouTube plays a big role also for the algorithm of the search engine.
Here first a big exclamation mark at the place, video & video marketing. Should you do marketing on YouTube, then bring their marketing concept already at the beginning in the story. A small best practice example, for the installation of high-quality design faucets, which they can use, for example, in the bathroom or kitchen, book a young brand ambassador or a young person from YouTube, who knows the matter. With this person, targeted videos are then produced, based on a story and a precise editorial plan. The videos can be produced directly within a week, for example, and then published over a period of two months. In between, videos with a current time reference are planned and inserted at individual points.
The task of our YouTuber is now to show the installation of the wonderful and high-quality design fitting. Every year 100,000 people move into a new apartment, another 100,000 people renovate their house or apartment. In addition, there are the people who only repair their faucet. The others only want to beautify your sink or their bathroom. So every day, another 10,000 people are looking for tips, help and explanations on the subject of bathroom fittings. If we are the first large company to place content here, or one of the first to plan and design, keyword search engine optimization for YouTube, we can pick up an extremely large number of clicks.
But it is not always that simple! Just think about the topic of fashion, because there are numerous stores in every city center. On the Internet it is no different, but exactly the fashion industry is also the one that invests in young networks. That’s why there is very big competition here, so big that you even go into fashion trends of a single month to still generate enough traffic, if the brand does not already have a great name recognition.
The conception of a social media strategy for YouTube is therefore very much dependent on which company you work for. Depending on whether it’s real estate and bathroom fixtures, for example, or trending topics like fashion and travel. We advise you for both sides and both strategies!
Those who have created content can now think about targeted promotion. For more reach, a larger community, more clicks and more sales.
Our services at a glance:
We are looking forward to your projects:
You are looking for 1) a new job with challenges + great team and you have 2) already gained experience with social ads? Wonderful! Make a career at Social Media One, with our clients and the whole Performance Marketing team.
More about us, vacancies and contact details for your application can be found here:
Core Analysis
Channel, target group and competitor analysis with subsequent consultation and goal setting.
Objective
YouTube concept, production and editorial plan from a single source. Reading tip: Social media strategy
Community
Community management ensures organic reach and creates brand fans. Reading tip: Community Management
Advertising
Campaign switching, paid reach for content, dark posts and evaluation. Reading Tip, Example: YouTube Ads
Evaluation
Content, community and campaign analysis with subsequent monitoring and reporting. Reading tip: Monitoring
Customer communication
Regular appointments with our social media experts for strategy optimization. A little insight Best Practice.
Multiplier
Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer marketing
Events
With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer Event
Speaker
Our experts impart their knowledge in a focused manner to your employees or guests. Read Tip! YouTube Speaker
Advanced training
We bring your staff up to speed and mentor you in YouTube marketing. Reading tip: YouTube Workshop
Dear
We work on brand fans, not followers. We crate presence with attention to detail. Reading tip: Social media agency.
4.8 / 5.0
average of the last 12 months. Survey after consultation
– online, by telephone or on site.
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