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01 / TikTok AgencyOwner-managed

TikTok Agency

We develop, produce, and manage TikTok channels for brands like Bionade, PURELEI, and Catrice: from strategy and creator videos to paid campaigns and reporting.

  • WhatTikTok strategy, creator content, production, and paid ads from a single source.
  • For whomBrands looking to build reach on TikTok and achieve results.
  • Why usProven work for Bionade, PURELEI, and Catrice.
Request TikTok project View work
CaseBionade / TikTok account setup To the work

Trusted by

10 Mio+ Views Bionade 3 Mio+ Views PURELEI +20% Reach Catrice (Cosnova) 100K+ Views/video Schwarzkopf

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands from beauty, food, fashion, lifestyle, and e-commerce looking to build or expand on TikTok.
What
Strategy, creators and UGC, video production, TikTok ads, community management, and reporting.
Why us
Proven work in the cases, a network of over 200 verified creators, and dedicated contacts.
Next step
Brief initial consultation. Afterwards, you receive analysis and concept before production begins.

What we deliver specifically

You get TikTok from a single source: concept, production, distribution, and evaluation.

  • TikTok-native creation
  • Creator
  • Ads
  • Community
  • Impact
  1. 01

    Strategy & positioning

    You know which content works for your target group before production begins.

    Your challenge
    You post, but no one knows which content actually works for your target group.
    Our approach
    We analyze your channel and competitors, define content pillars, and set formats and posting rhythm.
    Result
    A clear plan your team understands, set before production starts.
    • Channel analysis
    • content pillars
    • formats
    • posting rhythm
    To marketing strategy
  2. 02

    Creator & UGC

    Authentic videos from creators who fit your brand, instead of ads that look like ads.

    Your challenge
    Traditional advertising quickly feels out of place on TikTok and gets swiped away.
    Our approach
    We select suitable creators, write the briefing, oversee production, and clarify usage rights.
    Result
    Videos that look like TikTok and can be used for both organic and ads.
    • Creator selection
    • Briefing
    • Approval
    • Usage rights
    To the UGC agency
  3. 03

    Video production

    Vertical videos in platform quality, produced by our own team.

    Your challenge
    You lack the team to regularly deliver high-quality vertical videos.
    Our approach
    Script, shoot, editing, and subtitles are handled in-house, including cutdowns for additional channels.
    Result
    A steady supply of finished videos in the right format.
    • Script
    • Shoot
    • Edit
    • Subtitles
    • Cutdowns
    To photo and video production
  4. 04

    TikTok Ads

    Good videos reach more people: we scale what works organically and align it with your goal.

    Your challenge
    Good videos fall short of their potential reach if they run organically only.
    Our approach
    We set up campaigns, define target groups, test creatives, and optimize for your goal.
    Result
    More reach for videos that are already performing organically.
    • Campaign setup
    • Target groups
    • Creative tests
    • Optimization
    To the performance marketing agency
  5. 05

    Community management

    Your channel stays active: comments, duets, and trends are handled promptly.

    Your challenge
    Comments and duets are left unanswered, making the channel appear inactive.
    Our approach
    We respond, moderate, and pick up relevant trends for your brand.
    Result
    A vibrant channel with a recognizable brand voice.
    • Replies
    • Duets
    • Trend responses
    • Moderation
    To community management
  6. 06

    Influencer collaborations

    Reach through creators who truly engage your target audience.

    Your challenge
    You don't know which creators truly fit your target audience.
    Our approach
    We research, coordinate the briefing, manage the collaboration, and analyze the results.
    Result
    Collaborations with creators who fit your brand, with transparent evaluation.
    • Selection
    • Briefing
    • Coordination
    • Evaluation
    To influencer marketing
  7. 07

    Reporting

    You see what works and know what happens next.

    Your challenge
    You see numbers, but not what they mean.
    Our approach
    We summarize the key metrics and derive concrete recommendations.
    Result
    An overview showing what works and what happens next.
    • KPI overview
    • Evaluation
    • Concrete recommendations
    To tracking & analytics

Found the right service?

Discuss TikTok project

How we work

Clear answers to the questions brands ask us most often.

TikTok strategy

It starts with identifying your target audience and the formats they watch on TikTok. We review your channel, competitors, and current formats to define content pillars, rhythm, and objectives.

Creator selection

A creator is a fit when target audience, tone, and brand align. We coordinate selection and briefing with you, clarify usage rights in advance, and have you approve each video before publication.

Organic and paid

Organic content builds reach and community, ads deliver targeted additional reach. We plan both together and primarily run ads on videos that are already performing well organically.

Campaign process

Initial meeting, analysis and concept, production of the first videos, launch with organic and ads, then a set rhythm of evaluation and optimization. You always know what is being published.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objective, target audience, and resources, and give you an honest answer if TikTok is the right channel for you.

    Result: An honest assessment of whether TikTok fits your objective.

    From you: Objective, product, and general target audience.

  2. 02

    Audit & strategy

    Competitors, trends, and formats. You receive a plan with content pillars and rhythm.

    Result: Plan with content pillars, formats, and rhythm.

    From you: Access to existing channels, if available.

  3. 03

    Creation & production

    Scripts, shooting, and editing, with our own team, creators, or both.

    Result: Finished, approved videos.

    From you: Products, approvals, and a dedicated contact person.

  4. 04

    Distribution & optimization

    Publication, ads, and community. We evaluate at regular intervals and optimize.

    Result: Ongoing evaluation with concrete recommendations.

    From you: Feedback and approvals as agreed.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Bionade TikTok: KPIs exceeded by 100% Initial situationBionade had no TikTok presence in a market where competing beverage brands were already reaching Gen Z with viral content. IdeaWe built Bionade’s TikTok from scratch with UGC creators producing lifestyle content — showing the moment, not the bottle. ImplementationKomplettes Account-Setup mit Brand Guidelines, Content-Strategie und Posting-Rhythmus von Grund auf. 500K+ Likes10 Mio+ Views View case
PURELEI +25% reach via TikTok PURELEI already had a strong Instagram presence but needed to crack TikTok — a platform with different content mechanics, a younger demographic, and a 'raw content' aesthetic. +25% Reach+10% Engagement Catrice (Cosnova) +20% reach through UGC strategy Catrice needed to scale reach and engagement on Instagram Reels and YouTube Shorts, where competition for beauty content is intense. +20% Reach24 Contents in 6 weeks

Planning a similar campaign?

Discuss TikTok project

More work

Schwarzkopf Holistic social media for 5 sub-brands 5 Sub-brands500K+ Likes Syoss Influencer TV commercial 1 TV commercial15 Social formats Mercedes-Benz 1M+ traffic for G-Class & Maybach 1 Mio+ Traffic2 Creator
All cases

Measuring success & limitations

Which metric matters depends on your objective: reach, engagement, traffic, or sales. We define it in advance, evaluate at agreed intervals, and provide concrete recommendations. You can find examples in the case stories.

Limitations: On TikTok, reach and response depend on market, offering, target group, and consistency. We do not promise specific numbers, but a reliable approach and honest evaluation.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a TikTok agency do?

A TikTok agency plans and produces content for TikTok, manages paid advertising, works with creators, and analyzes results. With us, strategy, production, community management, and performance come from a single source. You have one contact instead of four service providers.

Which companies benefit from TikTok?

TikTok is worthwhile if your target audience consumes video content and you can deliver content regularly. This applies to beauty, food, fashion, travel, and communities, and increasingly to service providers and employer brands. In the initial meeting, we’ll honestly tell you if the channel is not right for your objective.

How does the collaboration work?

We start with a discussion about objectives, target audience, and resources. This is followed by analysis and concept, production of the first content, launch with organic and ads, and then a set rhythm of evaluation and optimization. You always see what is being published and what it delivers.

What do we need from you to get started?

A clear objective, access to your products and, if available, to existing channels. Also, a dedicated contact person for approvals. We handle the rest.

What factors influence the effort involved in TikTok management?

Mainly the number of videos per month, production effort (in-house shoots or UGC), the advertising budget, and whether community management and creator collaborations are included. We discuss this in the initial meeting, as every brand has different requirements.

What is the difference between organic TikTok and TikTok Ads?

Organic content builds reach and community, while ads deliver targeted reach and sales. In practice, both work together: videos that perform well organically are often a good basis for ads. That’s why we plan both together.

Do you also work with creators and UGC?

Yes. We work with a network of over 200 vetted creators and produce UGC for organic and ads. We decide together with you which creators fit your brand.

Your TikTok-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request TikTok project