Have you ever heard of TikTok? TikTok is one of the newest social networks and maybe the successor for Instagram and Facebook. TikTok is trending, especially among young people between 8- to 18-years-old, they are mainly present on TikTok. Already, the app for Android and iOS is #1 on the download charts in over 30 countries. Strong investments are now also being made in Europe.
TikTok is thus establishing itself as a brand and is accordingly becoming more relevant for brands from other sectors, also through challenges and TikTok trends. Understandable, because the youth of today is the affluent target group of tomorrow. The platform’s target audience is very, very young. A target group that is increasingly relevant to us as advertisers, however, as they get older. That’s why we also arrange contacts with influencers from the next generation network.
Consulting, ideas, implementation and production. We help you in all steps of TikTok marketing.
Here on TikTok all topics are “discussed” and placed in videos. Especially, of course, songs by musicians, but also fashion, cute pets, vacation spots, expensive cars and much more.
TikTok is still a closed book for many marketing agencies and managers. Here are a few insights from our agency on the advantages and disadvantages of advertising on TikTok:
Benefits of TikTok as a social marketing channel for businesses:
Cons of TikTok as a social marketing channel:
Core Analysis
Channel, target group and competitor analysis with subsequent consultation and goal setting.
Objective
Social media concept, production and editorial plan from a single source. Reading tip: Social media strategy
Community
Community management ensures organic reach and creates brand fans. Reading tip: Community Management
Advertising
Campaign switching, paid reach for content, dark posts and evaluation. Read tip: Facebook Ads
Evaluation
Content, community and campaign analysis with subsequent monitoring and reporting. Reading tip: Monitoring
Customer communication
Regular appointments with our social media experts for strategy optimization. A little insight into best practice.
Multiplier
Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer Marketing
Events
With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer Event
Speaker
Our experts impart their knowledge in a focused way to your employees or guests. Read Tip! Social Media Speaker
Advanced training
We bring your employees up to speed and mentor you in social media marketing. Reading tip: Social Media Workshop
Dear
We work on brand fans, not followers. We crate presence with attention to detail. Reading tip: Social Media Agency.
What is the composition of the current TikTok community? How many times a day are users on the app? A few facts and figures: In Germany, TikTok users spend an average of 39:00 minutes a day viewing new content. On average, they open the TikTok app 8 times a day, which is quite often compared to many other apps.
The content in TikTok consists of small videos with a length of 15 to 30 seconds. Originally, it was mainly about singing songs (playback). Users can choose their favorite songs from millions of songs or current songs from the charts. In the meantime, however, many comedy content, small stories(story telling). The content production is very complex, because the videos always have to offer entertainment. Colorful, loud and young!
With 6.5 billion views per month, TikTok is definitely relevant in Germany and has a growing audience, including an aging one. The users are 54% female and 46% male.
Here’s a recent analysis from Digiday (2018/11):
TikTok is a bit like Instagram, only more colorful, louder and, above all, more animated. Even a glance at the start screen shows that it’s all about entertainment. While Instagram shows one stream with three pictures next to each other, TikTok shows three videos with animated previews – constant movement!
The videos are mostly about popular and current music songs that are sung by young people (playback). TikTok works in partnership with the major music industries and offers almost all songs that are available. Therefore, bloggers are allowed to use the songs for their videos for free. Others watch the little videos for entertainment. Music is the big main component of TikTok. However, besides music, there are other small channels that are gradually building up.
If you don’t know TikTok yet, you might know Lisa and Lena, currently the most successful German influencers. The two 15-year-old twins already have over 23 million followers across networks. This makes them among the absolute elite and they are now even producing their own music, with a music video shoot in Los Angeles. This shows how powerful TikTok is with a young, very young audience.
There are only a few TikTok agencies in Germany. The subject matter is extremely new, few have access to their own influencer pool and even fewer have the expertise in existing social media strategies.
That’s why we want to give you a few insights into our agency’s work, advertisements, content creation and, of course, we also give you a little best practice to hand. In our case study you can see the objective, as well as the price and costs per follower and can derive possibilities for your own social marketing.
For advertisers and companies, one piece of information is important first: For TikTok, you have to use a certified agency until now. In Facebook’s ad manager, which can be used to control campaigns on Facebook and Instagram, registration is possible for everyone, for private individuals and companies.
TikTok carefully selects its advertisers. Accordingly, you need a certified partner for your campaign.
Anyone who knows Facebook, knows that it can be time-consuming to have new creative ideas for graphics and small videos every day. Youtube is even a little more complex. Here, influencers (but also companies) have to shoot entire videos. Accordingly, the video production needs planning and preparation. The advantage of Youtube, usually only once a week a new video is published. That means creativity has 6 days break.
Content creation for your own TikTok channel, on the other hand, is time-consuming. New, creative content has to be published daily. Not just graphics, like on Facebook. On TikTok, you need people, interaction and wit.
We would like to present a small, first case study of a large shoe retailer here. The rough target of the 30-day campaign was a follower growth for the newly established channel. By the end of 2019, 10,000 followers (in the first year) should be reached.
Our support lay in being able to place initial mentions, or mentions, through targeted outreach to TikTok influencers. This brand mention has 3 advantages:
We were able to increase the client’s follower base by 995 followers with our 30 day campaign, with 1 influencer alone.
Do you have any questions? We are happy to help you, friendly and direct!
✓ Goals and strategy – social media consulting
â Social Networks – Facebook, Instagram, TikTok, Youtube and Content Marketing.
Influencer Marketing – National and International
â Photo and video production – InHouse from photographer to editing
â Events – fashion show to influencer event
â Speaker – media experts and speakers
If you have any questions, feel free to give us a call!
Your Social Media Agency! Our social media managers work every day on new successes for our clients and projects.
Known from (German media):
4.8 / 5.0
average of the last 12 months. Survey after consultation
– online, by telephone or on site.
One by CXMXO Group
TikTok Ads Agency: Advertising, Strategy, Video Examples + Insider Tips
/in Agency, TikTok /by S_kinskiTikTok Ads – Want to advertise on TikTok? Whether it’s for the first time or to find a partner to optimize your ads: Here are real insights from our TikTok agency. First information about TikTok Ads, the strategy behind the ads, the different ads formats, costs and KPIs (key performance indicators). Social Ads on TikTok! […]
Social Media Marketing Hotel & Hotel Industry: Agency, Community and Hotel Ads
/in Agency, TikTok /by S_kinskiSocial Media Agency for Hotels – Competition is fierce in the hotel industry, whether it’s a resort, big city or trade show venue. But don’t worry, with the right social media agency and strategy, you can only win! No matter whether tourism in Berlin, Munich, Cologne or Hamburg. From community management to referral marketing to […]
TikTok Trends: Songs, Dances, Recipes, Comedy! Content examples & ideas
/in Best Practice, Marketing, Social News, TikTok, Trend /by S_kinskiTikTok Trends – TikTok has become one of the most popular social media apps in just a few years. Looking for creative ideas for your (first) TikTok Channel? Then a look at the “success models” is always a good start, for your own TikTok content strategy. Singing songs, dancing, recipes and comedy: these are the […]