Have you ever heard of TikTok? TikTok is one of the newest social networks and maybe the successor for Instagram and Facebook. TikTok is the trend, especially among young people between the ages of 8 and 18, they are mainly present on TikTok. The app for Android and iOS is already number 1 in the download charts in over 30 countries. There is now also a strong investment in Europe.
Thus, TikTok is establishing itself as a brand and is accordingly becoming more relevant for brands from other areas. This is understandable, since today’s youth is tomorrow’s affluent target group. The target group of the platform is very, very young. A target group that becomes increasingly relevant with age, however, for us as advertisers. This is why we also arrange contacts with influencers from the next generation network.
Consulting, ideas, implementation and production. We help you in all steps of TikTok marketing.
For many marketing agencies and managers TikTok is still a book with 7 seals. Here are a few insights from our agency about the advantages and disadvantages of advertising on Tik Tok:
Advantages
Advantages of TikTok as a social marketing channel for companies:
Less developed than other networks (Instagram, Youtube; much less than Facebook)
Influencers are younger and therefore have less “elaborate lifestyle”; ideas are relatively cheaper and easier to realize.
Postings achieve a high organic reach, as there are few channels (influencers); unlike Facebook, for example, where advertisements are almost standard for reach
Currently growing like Instagram 5 years ago
Disadvantages
Disadvantages of TikTok as a social marketing channel:
Creative content is more than just photos, you need good ideas and viral concepts, as well as regular, new content
Target groups Marketing currently effective up to max. 17 / 18 years of age possible, above this age there is hardly any reach on TikTok
Target groups over 30 years of age are virtually non-existent at present
Channel, target group and competitor analysis with subsequent consultation and goal setting.
Roadmap
TikTok and Instagram strategy development, personal and on-site
Strategy
Instagram concept, production and editorial plan from one source.
Community
Community management ensures organic reach and creates brand fans. Reading tip: Community management
Instagram Ads
Campaign placement, paid coverage for content, dark posts and evaluation. Read tip, example: Facebook Ads
Reporting
Content, community and campaign analysis with subsequent monitoring and reporting. Reading tip: Monitoring
Meetings
Regular meetings with our social media experts for strategy optimization. A small insight into best practice.
Influencer
Brand advocates and recommendation marketing are a central tool in social marketing. Reading tip: Influencer Marketing
Events
With expertise from food to fashion, we organize influencer events with top media output.
Speaker
Our experts impart their knowledge to your employees or guests in a focused manner. Read tip! Instagram Speaker
Workshop
We bring your employees up to date and accompany you as mentors in Instagram Marketing.
Love
We work on brand fans, not followers. We create presence with attention to detail. Reading tip: Social media agency.
TikTok usage – facts and figures
What is the composition of the current TikTok community? How often are users in the app every day? A few facts and figures: In Germany, TikTok users spend an average of 39:00 minutes a day watching new content. On average, they open the TikTok App a full 8 times a day, which is quite often compared to many other apps.
The content in TikTok consists of small videos with a longer of 15 to 30 seconds. Originally it was mainly about singing songs (playback). Users can choose their favorite songs from millions of songs or current songs from the charts. In the meantime, however, a lot of comedy content also makes small stories (Story Telling). The content production is very complex, because the videos always have to offer entertainment. Colourful, loud and young!
With 6.5 billion views per month, TikTok in Germany is definitely relevant and has a growing and aging audience. The users are 54% female and 46% male.
39 minutes daily usage; users in Germany
ideos with 15-30 seconds
6.5 billion views a month.
54 % female and 46 % male users
Here is a current evaluation of Digiday (2018/11):
How does TikTok work?
TikTok is a little bit like Instagram, only more colorful, louder and above all more moving. Just one look at the start screen shows that it’s all about entertainment. While Instagram shows a stream with three pictures next to each other, TikTok shows three videos with animated preview – constant movement!
The videos are mostly about well-known and current music songs, which are sung by young people (playback). TikTok works in partnership with the major music industries and offers almost every song available. Therefore bloggers are allowed to use the songs for their videos for free. Others watch the small videos for amusement. Music is the big main component of TikTok. But besides music there are other small channels that are gradually building up.
target group, users and best practice examples
If you don’t know TikTok yet, you might know Lisa and Lena, currently the most successful German influencers. The two 15-year-old twins already have over 23 million followers across networks. This makes them among the absolute elite and they even produce their own music, with music video shooting in Los Angeles. This shows how powerful TikTok is with a young, very young target group.
Experiences with TikTok
There are only a few TikTok agencies in Germany. The subject matter is extremely new, few have access to their own Influencer Pool and even fewer have the expertise in existing social media strategies.
That’s why we want to give you some insights into our agency work here, in advertising, content creation and of course we also give you a little best practice. In our case study you will see the objectives, as well as the price and costs per follower and can derive possibilities for your own social marketing.
Place advertisements
For advertisers and companies, one piece of information is important first: For TikTok, you still have to fall back on a certified agency. In Facebook’s ad manager, which can be used to control campaigns on Facebook and Instagram, anyone can log in, both private individuals and companies.
TikTok selects its advertisers precisely. Accordingly, you need a certified partner for your campaign.
content creation
Those who know Facebook know that it can be a lot of work to have new creative ideas for graphics and small videos every day. Youtube is even a little more complex. Here influencers (but also companies) have to shoot whole videos. Accordingly the video production needs planning and preparation. The advantage of Youtube, usually a new video is published only once a week. That means, creativity has 6 days break.
Content creation for your own TikTok channel, on the other hand, is costly. Every day new, creative content has to be published. Not just graphics, like on Facebook. On TikTok it needs people, interaction and wit.
Case Study and Best Practice
We would like to present a small, first case study of a large shoe retailer to you here. The rough target of the 30-day campaign was a follower growth for the newly established channel. The 10,000 followers (in the first year) were to be reached by the end of 2019.
Our support lay in the fact that we were able to place first mentions, so-called Mentions, by contacting TikTok influencers in a targeted manner. This branding has 3 advantages:
Brand Awareness (brand awareness in the new social network)
With our 30-day campaign, with 1 influencer alone, we were able to increase the number of followers of the customer by 995 followers.
Goals of the campaign:
10,000 followers in the first year
support in reaching the goal
30 days campaign period
2 influencers (16 and 17 years)
You have questions? We are happy to help you, friendly and direct!
Social Media Agency – Full Service
If you have any questions, please feel free to call us!
Is TikTok the new instagram? Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure from TikTok is forcing Instagram to change. You too should consider this in your social media marketing […]
Our Social Media Agency is today at Deutsche Welle DW TV as an expert on influencer marketing with owner Stephan M. Czaja and singer / songwriter Luna Farina. In particular, we are talking about Luna Farina (18), whom we accompany and support. Together we produce her own songs and support music videos. Luna is extremely […]
https://socialmediaagency.one/wp-content/uploads/2020/02/deutsche-welle-tv-start-up-germany-social-media-agentur-influencer-stephan-czaja-marketing-experte-speaker-interview.jpg6601200Stephan Czajahttps://socialmediaagency.one/wp-content/uploads/2019/08/social-media-one-agentur-marketing-beratung-facebook-youtube-instagram-influencer-weiterbildung-speaker-logo-2019.pngStephan Czaja2020-02-11 17:50:452020-02-21 18:45:54“Made in Germany” Influencer Marketing – Interview Deutsche Welle DW TV
Our TikTok agency is currently getting a lot of momentum. Why? Because the TikTok social network is attracting more and more people. But what makes the app so special? Tip: Our TikTok Agency TikTok: The big success, where does it come from? What makes the TikTok app so much better than Snapchat, especially popular with […]
https://socialmediaagency.one/wp-content/uploads/2020/02/tiktok-nutzer-rosa-kopfhohrer-statistik-analyse-agentur.jpg9421280Stephan Czajahttps://socialmediaagency.one/wp-content/uploads/2019/08/social-media-one-agentur-marketing-beratung-facebook-youtube-instagram-influencer-weiterbildung-speaker-logo-2019.pngStephan Czaja2020-02-06 15:54:352020-02-06 15:57:51TikTok: The new Instagram? Success of the app!
Social Media Statistics: Current users & user numbers – Which factors and numbers are the basis for social media marketing? Between all the hundreds or even thousands of factors to consider, from different regions, cities, countries to different age groups to different interests people can have. We’d like to take you away for a few […]
https://socialmediaagency.one/wp-content/uploads/2017/10/influencer-marketing-social-media-roi-usa-reach-impressions-campaign-planner.jpg5601200Stephan Czajahttps://socialmediaagency.one/wp-content/uploads/2019/08/social-media-one-agentur-marketing-beratung-facebook-youtube-instagram-influencer-weiterbildung-speaker-logo-2019.pngStephan Czaja2019-08-16 13:50:332019-08-16 13:50:47Social Media Statistics: Current users & user numbers
Scaling, Digital Trade and Key Figures – E-Business, the winged magic word for our generation! Just 20 years ago, we would all have had to flick through the phone book, call people, hand out business cards. Today, anyone can start their own business from the sofa. Thanks to open source solutions such as WordPress or […]
https://socialmediaagency.one/wp-content/uploads/2018/12/facebook-freunde-abonnement-freundschaft-friend-friendship-account-definition-wiki.jpg5501200Stephan Czajahttps://socialmediaagency.one/wp-content/uploads/2019/08/social-media-one-agentur-marketing-beratung-facebook-youtube-instagram-influencer-weiterbildung-speaker-logo-2019.pngStephan Czaja2019-08-05 07:00:592019-07-29 07:23:26E-Business: Scaling, Digital Commerce and Key Performance Indicators (KPI) for the Self-Employed
Social Media & Selfie! The magic word for the new generation. The better the cameras on smartphones get, the more media are uploaded to social networks every day. Lunch? Selfie! Sports? Selfie! The so-called Selfie is a portrait, which is made with the own camera. You hold the smartphone in front of you with your […]
https://socialmediaagency.one/wp-content/uploads/2017/06/influencer-social-media-marketing-help-blogger-ambassador.jpg5501200Nataschahttps://socialmediaagency.one/wp-content/uploads/2019/08/social-media-one-agentur-marketing-beratung-facebook-youtube-instagram-influencer-weiterbildung-speaker-logo-2019.pngNatascha2019-07-17 07:00:352019-05-31 09:25:19Selfie: Definition, ideas and tips for beautiful photos
Hashtag, everybody’s heard that before. Hashtags are the order of the day these days. Not only do almost all users in social networks use them, they are also picked up in news and magazines. The definition of a hash tag is the special archiving program that is given by the use of the hash tag. […]
https://socialmediaagency.one/wp-content/uploads/2019/05/social-media-herz-emoji-emoticon-like-love-tips-help-social-media-manager.jpg6001200Nataschahttps://socialmediaagency.one/wp-content/uploads/2019/08/social-media-one-agentur-marketing-beratung-facebook-youtube-instagram-influencer-weiterbildung-speaker-logo-2019.pngNatascha2019-07-01 07:00:032019-05-27 12:57:06Hashtag – Symbol, Examples and Definition: When to use a Hashtag?
Interaction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]
TikTok and music rights – how does this topic behave? The App TikTok is becoming more and more popular. She is the new Instagram. Even large and international companies are becoming more and more attentive and book additional reach through influencer marketing and social media promotions on TikTok. Last month, we created a TikTok channel […]
https://socialmediaagency.one/wp-content/uploads/2018/04/musically-login-help-app-free-music-usage-company-social-media-expert.jpg6501250Stephan Czajahttps://socialmediaagency.one/wp-content/uploads/2019/08/social-media-one-agentur-marketing-beratung-facebook-youtube-instagram-influencer-weiterbildung-speaker-logo-2019.pngStephan Czaja2018-04-06 16:40:082018-12-26 17:44:30TikTok: Music Usage in Videos + 4 Tips for Social Media Managers
This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]
https://socialmediaagency.one/wp-content/uploads/2018/04/data-scandal-facebook-cambridge-analytica-criticism-influencer-marketing-social-media-expert-comment-week.jpg6121250Stephan Czajahttps://socialmediaagency.one/wp-content/uploads/2019/08/social-media-one-agentur-marketing-beratung-facebook-youtube-instagram-influencer-weiterbildung-speaker-logo-2019.pngStephan Czaja2018-04-06 16:37:152018-04-06 17:01:12Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Week
We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
Other cookies
The following cookies are also needed - You can choose if you want to allow them:
Privacy Policy
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
4.8 / 5.0
Does Instagram fear TikTok? Competition: Videos instead of photos – algorithm update
/in Instagram, TikTok /by S_kinskiIs TikTok the new instagram? Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure from TikTok is forcing Instagram to change. You too should consider this in your social media marketing […]
“Made in Germany” Influencer Marketing – Interview Deutsche Welle DW TV
/in Influencer, Press, TikTok /by Stephan CzajaOur Social Media Agency is today at Deutsche Welle DW TV as an expert on influencer marketing with owner Stephan M. Czaja and singer / songwriter Luna Farina. In particular, we are talking about Luna Farina (18), whom we accompany and support. Together we produce her own songs and support music videos. Luna is extremely […]
TikTok: The new Instagram? Success of the app!
/in Social News, TikTok /by Stephan CzajaOur TikTok agency is currently getting a lot of momentum. Why? Because the TikTok social network is attracting more and more people. But what makes the app so special? Tip: Our TikTok Agency TikTok: The big success, where does it come from? What makes the TikTok app so much better than Snapchat, especially popular with […]