TikTok Ads – Want to advertise on TikTok? Whether it’s for the first time or to find a partner to optimize your ads: Here are real insights from our TikTok agency. First information about TikTok Ads, the strategy behind the ads, the different ads formats, costs and KPIs (key performance indicators). Social Ads on TikTok! […]
TikTok Agency: Teenagers as a target group
TikTok is by far the most popular social app in the young target group under 20. At present, companies and enterprises cannot ignore the app if they want to reach the corresponding target groups for their own brand or individual products. The app demands even more creativity than Facebook or Instagram, because it is primarily about many, small videos of about 15-30 seconds.
Delivering new, creative content every day is a challenge. Especially if you want to stand out positively within your target audience on TikTok. For those already actively doing social media marketing, TikTok is easiest to explain with Instagram Stories or Reels. Entertainment (sometimes) meets information. So the key is and remains entertainment for in-between.
Questions? Talk to our TikTok experts: Contactus
Stephan M. Czaja, Owner
TikTok Community, Ads and Performance
TikTok Marketing Agency – TikTok Ads, Strategy, Trends, Communities… Have you ever heard of TikTok? TikTok is one of the newest social networks and maybe the successor for Instagram and Facebook. TikTok is the trend, especially among young people between 8- to 18-years-old, they are mainly present on TikTok. Already, the app for Android and iOS is #1 on the download charts in over 30 countries. Strong investments are now also being made in Europe.
TikTok is thus establishing itself as a brand and is accordingly becoming more relevant for brands from other sectors, also through challenges and TikTok trends. Understandable, because the youth of today is the affluent target group of tomorrow. The platform’s target group is very, very young. But it’s a target group that is increasingly relevant to us as advertisers as they get older. That’s why we also arrange contacts with influencers from the next generation network.
Ad in the app
Advertising on TikTok is possible, just like on the other social networks. This allows you to buy additional reach that you would not have otherwise. As a rule, established accounts of companies reach only ~ 1 to 2% of the people who follow their own TikTok channel. The scope is high besides organic reach.
Read more about here:
How does TikTok work?
TikTok is a bit like Instagram, only even more colorful, louder and, above all, more animated. Just one look at the home screen shows that it’s all about entertainment. While Instagram shows one stream with three pictures next to each other, TikTok shows three videos with animated previews – constant movement!
The videos are mostly about popular and current music songs that are sung by young people (playback). TikTok works in partnership with the major music industries and offers almost all songs that are available. Therefore, bloggers are allowed to use the songs for their videos for free. Others watch the little videos for amusement. Music is the big main component of TikTok. But besides music, there are other small channels that are gradually building up.
Target group, users and best practice examples
If you don’t know TikTok yet, you might know Lisa and Lena, currently the most successful German influencers. The two 15-year-old twins already have over 23 million followers across networks. This makes them among the absolute elite and they now even produce their own music, with a music video shoot in Los Angeles. This shows how powerful TikTok is with a young, very young target group.
Advantages and disadvantages of TikTok
Users, age and reach – TikTok is still a closed book for many marketing agencies and managers. Here are a few insights from our agency on the advantages and disadvantages of TikTok:
- Very precise, young target group
- “Latest” major app with more growth potential (channel)
- Organic reach is possible
- Easy account creation and management
- High level of creativity
- Suitable protagonists for corporate channels
- Restricted target group (< 25 years)
Usage – facts and figures
What is the composition of the current TikTok community? How often are users in the app every day? A few facts and figures: In Germany, TikTok users spend an average of 39:00 minutes a day viewing new content. On average, they open the TikTok app a whole 8 times a day, which is quite often compared to many other apps.
The content in TikTok consists of small videos with a length of 15 to 30 seconds. Originally, it was mainly about singing songs (playback). Users can choose their favorite songs from millions of songs or current songs from the charts. In the meantime, however, many comedy content, small stories(story telling). Content production is very complex, because the videos always have to offer entertainment. Colorful, loud and young!
With 6.5 billion views per month, TikTok is definitely relevant in Germany and has a growing audience, including an aging one. The users are 54% female and 46% male.
- 39 minutes of daily use; users in Germany
- 8x daily users open the app; high interaction
- Videos with 15-30 seconds
- Music (Playback), Comedy, Entertainment
- 6.5 billion views per month
- 54% female and 46% male users
Here is an evaluation from Digiday (18/11):
TikTok Consulting: Consultant with expertise
TikTok has become one of the leading social networks in recent years, especially when it comes to younger target groups and “modern” interests. Fashion, beauty, travel, many types of goods and services can also be marketed excellently via the app.
It is important to have an agency with experience on board. This way, mistakes and social media marketing can be avoided. Our TikTok consultants and advisors, introduce you to the network, show you methods and strategies but also best practice examples of our agency – depending on the actual state and target state of your current activities.
Did you know? We were one of the first certified TikTok agencies for ads in Germany.
If you are looking for a consultant for TikTok, then you have come to the right place!
Case Study and Best Practice
We would like to present you a small, first case study of a large shoe retailer. The rough target of the 30-day campaign was follower growth for the newly established channel. The goal was to reach 10,000 followers (in the first year) by the end of 2019.
Our support lay in the fact that we were able to place initial mentions, or mentions, through targeted outreach to TikTok influencers. This brand mention has 3 advantages:
- Brand Awareness (brand awareness in the new social network)
- Brand interest of our influencers’ followers (profile visits)
- Followers as a concrete goal and KPI
We were able to increase the client’s follower base by 995 followers with our 30 day campaign, using 1 influencer alone.
- 10,000 followers in the first year
- Customer: Shoe retailer (Germany and EU)
- Support in achieving the goal
- 30 days campaign period
- 2 Influencers (16 and 17 years)
Experience with TikTok
There are only a few TikTok agencies in Germany. The subject matter is extremely new, few have access to their own influencer pool and even fewer have the expertise in existing social media strategies.
That’s why we want to give you a few insights into our agency’s work, advertisements, content creation and, of course, a little best practice. In our case study you can see the objective, as well as the price and costs per follower and can derive possibilities for your own social marketing.
If you know Facebook, you know that it can be quite time-consuming to come up with new creative ideas for graphics and small videos on a daily basis. Youtube is even a little more complex. Here, influencers (but also companies) have to shoot entire videos. Accordingly, the video production needs planning and preparation. The advantage of Youtube, usually only once a week a new video is published. That means creativity has 6 days break.
Content creation for your own TikTok channel, on the other hand, is time-consuming. New, creative content has to be published every day. Not just graphics, like on Facebook. On TikTok, you need people, interaction, and wit.
You have questions? We are happy to help you, friendly and direct!
Your experts for TikTok & Co.
✓ Goals and strategy – social media consulting
✓ Influencer Marketing – National and International
â Photo and video production – InHouse from photographer to editing.
â Events – fashion show to influencer event
â Speaker – media experts and speakers
If you have any questions, feel free to call us!
Jobs: TikTok Ads Manager wanted!
You are looking for 1) a new job with challenges + great team and you have 2) already gained experience with social ads? Wonderful! Make a career at Social Media One, with our clients and the whole Performance Marketing team.
More about us, vacancies and contact details for your application can be found here:
What does a TikTok agency do?
Channel, target group and competitor analysis with subsequent consultation and goal setting.
Social media goals and production strategy development, in-person and on-site
Social media concept, production and editorial plan from a single source. Reading tip: Social media strategy
Community management ensures organic reach and creates brand fans. Reading tip: Community Management
Social Media Ads
Campaign switching, paid reach for content, dark posts and evaluation. Read tip: TikTok Ads
Content, community and campaign analysis with subsequent monitoring and reporting. Reading tip: Monitoring
Regular appointments with our social media experts for strategy optimization. A little insight Best Practice.
Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer marketing
With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer Event
Our experts impart their knowledge in a focused manner to your employees or guests. Read Tip! Social Media Speaker
We bring your employees up to speed and accompany you as mentors in social media marketing. Reading tip: Social Media Workshop
We work on brand fans, not followers. We crate presence with attention to detail. Reading tip: Social media agency.