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01 / Instagram agencyOwner-managed

Instagram agency

We plan, produce, and manage Instagram channels for brands like Bionade, Schwarzkopf, and Catrice: from content planning to Reels and Stories, to creator collaborations and ads.

  • WhatInstagram strategy, Reels, Stories, creator content, and ads from a single source.
  • For whomBrands that want to gain visibility on Instagram and turn followers into customers.
  • Why usProven work for Bionade, Schwarzkopf, and Catrice.
Request Instagram project View work

Trusted by

10 Mio+ Views Bionade 5 Sub-brands Schwarzkopf +20% Reach Catrice (Cosnova) 15 Social formats Syoss

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that want to gain visibility on Instagram and turn followers into customers.
What
Instagram strategy, Reels, Stories, creator content, and ads from a single source.
Why us
Proven work for Bionade, Schwarzkopf, and Catrice.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Reels
  • Stories
  • Feed
  • Community
  • Creator
  • Ads
  1. 01

    Strategy & profile

    Your profile communicates in three seconds what your brand stands for and why people should follow.

    Your challenge
    The channel exists, but content, bio, and highlights do not tell a clear story.
    Our approach
    We analyze the profile and competition, define content pillars, and set rhythm and objectives.
    Result
    A plan that guides both your team and us.
    • Profile audit
    • Content pillars
    • Editorial plan
    • Target vision
    To Social Media Management
  2. 02

    Reels

    Short videos that get watched because they promise something in the first few seconds.

    Your challenge
    Reels are produced with effort but get swiped away after two seconds.
    Our approach
    We write hook, storyline, and edits for Instagram, film with our own team, and test different versions.
    Result
    Regularly published Reels in your brand’s look.
    • Script
    • Shoot
    • Edit
    • Subtitles
    • Cutdowns
    To photo and video production
  3. 03

    Stories & highlights

    Closeness to your community in everyday life, without setting up a studio every time.

    Your challenge
    Stories appear irregularly and seem random.
    Our approach
    We plan story formats such as polls, insights, and questions, and arrange highlights so newcomers can find their way.
    Result
    A reliable story rhythm and organized highlights.
    • Story formats
    • Sticker use
    • Highlights
    • Templates
  4. 04

    Creator & UGC

    Content from people your target group listens to, in a look that fits Instagram.

    Your challenge
    Advertising quickly looks like advertising on Instagram and gets scrolled past.
    Our approach
    We select suitable creators, brief them, clarify usage rights in advance, and coordinate production.
    Result
    Authentic posts you can use both organically and as ads.
    • Creator selection
    • Briefing
    • Usage rights
    • Approval
    To the UGC agency
  5. 05

    Instagram ads

    Good posts reach more people when you target them effectively.

    Your challenge
    Organically, a post performs well but does not reach the people who matter.
    Our approach
    We set up campaigns with clear objectives, test creatives and audiences, and optimize continuously.
    Result
    More reach for what already works organically.
    • Campaign setup
    • Target groups
    • Creative tests
    • Optimization
    To social ads
  6. 06

    Community & reporting

    Comments and messages are answered, and you see what works.

    Your challenge
    Messages remain unanswered, and no one knows which content is effective.
    Our approach
    We respond in your brand’s tone, moderate, and report at regular intervals with concrete recommendations.
    Result
    A community that feels heard, and a report you can understand.
    • Replies
    • Moderation
    • Monthly report
    • Recommendations
    To community management

Found the right service?

Discuss Instagram project

How we work

Clear answers to the questions brands ask us most often.

Profile and positioning

Before we plan content, we clarify who should find you and what this profile offers that target group. From this, we create the bio, highlights, and content pillars.

Reels, Stories, and Feed

Each format has a different purpose: Reels attract new people, Stories build closeness, and the Feed is your business card. We plan all three as an integrated system.

Creators and in-house production

In-house shoots give you control over look and message, creators add credibility. Depending on your goals, we combine both and clarify rights and approvals in advance.

Organic and paid

We mainly run ads on posts that are already performing well organically. This way, the budget goes into content that has already proven its impact.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, and resources, and give you honest feedback on whether and how the channel fits your goals.

    Result: Clear objectives and an honest assessment.

    From you: Objective, product, and general target audience.

  2. 02

    Audit & strategy

    We review the channel, competition, and formats, and define content, frequency, and responsibilities.

    Result: Plan with content pillars, formats, and rhythm.

    From you: Access to existing channels, if available.

  3. 03

    Creation & production

    Scripts, shooting, and editing, with our own team, creators, or both.

    Result: Final, approved content.

    From you: Products, approvals, and a dedicated contact person.

  4. 04

    Distribution & optimization

    Publishing, community, and ads if needed. We evaluate and optimize at regular intervals.

    Result: Ongoing evaluation with concrete recommendations.

    From you: Feedback and approvals as agreed.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Schwarzkopf Holistic social media for 5 sub-brands Initial situationManage social media for 5 sub-brands simultaneously — each with its own target audience, visual identity, and content needs. IdeaWe developed individual content strategies for each sub-brand while maintaining a shared visual DNA. ImplementationIndividuelle Content-Pläne für got2b, Gliss, Schauma und mehr — eigene Stimmen unter einem gemeinsamen visuellen Dach. 5 Sub-brands500K+ Likes View case
Bionade TikTok: KPIs exceeded by 100% Bionade had no TikTok presence in a market where competing beverage brands were already reaching Gen Z with viral content. 500K+ Likes10 Mio+ Views Catrice (Cosnova) +20% reach through UGC strategy Catrice needed to scale reach and engagement on Instagram Reels and YouTube Shorts, where competition for beauty content is intense. +20% Reach24 Contents in 6 weeks

Planning a similar project?

Discuss Instagram project

More work

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All cases

Measuring success & limitations

Which metric matters depends on your goal: reach, engagement, clicks, or inquiries. We define them in advance and analyze at agreed intervals. You’ll find examples in the case stories.

Limitations: On Instagram, reach and reactions depend on market, offer, target group, and consistency. We don’t promise specific numbers, but a solid approach and honest analysis.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does an Instagram agency do?

An Instagram agency plans content, produces Reels, Stories, and posts, manages the community, and runs ads if needed. With us, strategy, production, creator collaboration, and analysis come from one team with a dedicated contact person.

Which companies benefit from Instagram?

Instagram is worthwhile if your target group consumes images and videos and you can deliver content regularly. This applies to beauty, food, fashion, and lifestyle, and increasingly to service providers and employer brands. In our initial consultation, we’ll honestly tell you if another channel is a better fit.

How does the collaboration work?

We start with a conversation about goals, target group, and resources. This is followed by analysis and concept, production of the first content, and a set rhythm of publishing, analysis, and optimization.

What do we need from you to get started?

A clear goal, access to your profile and your products or services, and a dedicated contact for approvals. We handle the rest.

How are Instagram and TikTok connected?

Both channels benefit from the same videos but require different edits and messaging. We produce material so it can be adapted for Reels and for TikTok.

What affects the effort involved in Instagram management?

Mainly the number of posts per month, production effort, creator collaborations, ad budget, and community management. We discuss this in the initial consultation, as every brand has different requirements.

Your Instagram-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request Instagram project