Social Media Marketing Agentur in Los Angeles, New York, Moskow & Paris

Your social media agency for Berlin, Hamburg, Munich, Düsseldorf and Cologne! We sell brands and products through smart social media campaigns. Social networks are a network of dynamic groups of people, different platforms and technical functions that makes our communication with friends omnipresent and multimedial. What we are looking for is the famous ‘cracking point’ – the virality! With social media marketing and campaigns we have already intensively engaged in the study. Since then, we have been working daily in Social Web. Why? Social media platforms offer you enormous potential for extremely fast real-time generation, efficient target group communication and targeted response. The use of media has not only shifted increasingly into the Internet since the last years. With Social Media One, the professionals for social media management and Facebook advertising campaigns, you can be sure to reach the right people. Tell your users a story and win fans for many years! We have advised many companies and designed and implemented numerous campaigns. Build your community today. Call us and we will tell you how it works.

When you read this Social Media Guide, you understand social networks and their impact on people a lot better. There are technical terms in the Social Media Wiki.

Social media basics for agencies and managers

How do we deal with this? In order to answer these questions in advance, we will explain step by step what social media marketing is all about. If you would like to book us as a speaker for your next employee training or the next online marketing congress as a speaker, read more about Social Media Speaker.

1. Why? Why do we spend hours every day in social networks?
2. Usage
3. Development of online usage in Germany 1997 to 2016
4. Media usage times
5. Interaction and activities
6. Platforms in Germany
7. Mobile activities
8. E-Commerce & Social Commerce
9. Heavy User / Light User
10. Digital sales volume
11. Purchases by department
12. Interaction after days
13. Usage Mobile
14. Change of usag

Recommendations for your social media marketing

1. Social Media Agency Recommendation
2. Facebook
3. Youtube
4. Instagram
5. Pinterest
6. a title=”Twitter Linkaufbau Hilfe” href=”#twitter-marketing”>Twitter
7. Snapchat
8. Snack content production

Why? Why do we spend hours every day in social networks?

Social networks are separate rooms:

• They are networked with other offers (crossmedial, multimedial)
• No second website but require independent content
• Content with added value provides for interaction, because social networks live by communication and interaction
• Bring proven success and sales
• Reach target groups extremely precisely

Social media is relevant to:

• Brand and image formation
• Recruiting and Branding
• Contact to media, opinion leaders, multipliers and others
• Marketing and Sales
• Development of new target groups
• Product development and / or development

Before we start, let’s take a look at some of the findings of Hootsuite / We Are Social 2017. The cooperation always publishes new reports and reports on global social media behavior, but also for individual countries. We wanted to point out three points:

• Youtube and Facebook are market leaders in Germany
• Information search starts on the Internet
• E-commerce is now standard for companies

Source © We Are Social / Hoot Suite / global web index

Media usage in social networks

Development of on-line use in Germany 1997 to 2016

Persons aged 14 and over

Source © ARD-Onlinestudie 1997, ARD/ZDF-Onlinestudien 2000-2015

Does growth continue? Yes!

• Today, 83.8% of those aged 14 years and older, 56.1 million
• 10 years ago, 59.5%, 38.6 million
• 20 years ago 6.5%, 4.1 million
• Jump 2015, 2016 with 3.4%

Media usage worldwide: The Internet conquers the entire world

Here you can see that half of the world’s population is now online. This creates great new opportunities for companies in online marketing.

In doing so, the use worldwide is distributed differently. America and Europe are far ahead in digital networking.

Media usage times

January 2017

Source © We Are Social / Hoot Suite / global web index

You used to say, “You look too much TV!” Today we see 4x as often on screens. Overall, we spend 9.5 hours before terminals. In the morning at breakfast, in the subway, then at work, later with friends and also asleep. Now also smartwatches, permanent presence of small monitors on their own body.

• Almost 5 hours we spend on average on the PC
• More than an hour on the smartphone
• We chat about an hour a day
• In addition there are 2.5 hours before the TV

Use by age group: Social Media Report 2016 / Nielsen

In addition, a study by Nielsen, which in 2016 considers the weekly total use time of the media. Users were divided into 3 groups.

1. 18-34 years (Millennials)
2. 35-49 years (Generation X)
3. Over 50 years (Baby Boomers)

The result was already amazing, also for us as an agency. Compared to the New York Times, Sean Casey, President of Nielsen Social, said he was surprised by the results: “Social media and Millennials have been synonymous as synonymous. But he also notes that the smartphone has become self-evident for his age group, Generation X. ”

• 35-49 years: 31 hours 40 minutes, of which 7 hours in Social Networks
• 18-34 years: 26 hours 49 minutes, of which 6.5 hours in social media
• 50 years: 20 hours 22 minutes, of which 4 hours in social media
• An average of 25 hours (7 minutes) every week and 5.5 hours on social networks

Interaction and activities of users

January 2017

Source © We Are Social / Hoot Suite / global web index

Mobile is almost as often interacted as on the classic PC / notebook.

Platforms / GER

January 2017

Source © We Are Social / Hoot Suite / global web index

Social Networks and Messenger in Germany
* Messenger, Chat app, Voip

• Youtube: 69%
• Facebook: 61%
• Whatsapp *: 55%
• Facebook Messenger *: 39%
• Instagram: 21%
• Google+: 20%
• Twitter: 19%
• Skype *: 19%
• Pinterest: 16%
• LinkedIn: 10%
• Snapchat *: 10%
• Tumblr: 8%

Mobile activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Activities Mobile in Germany

• Videos: 73%
• Messenger, Communication: 56%
• Card Services: 44%
• Gaming: 34%
• Bank transactions: 27%

E-Commerce

January 2017

Source © We Are Social / Hoot Suite / global web index

Relevant figures in e-commerce

• 81% visited shops online
• 77% look for products to buy them
• 72% bought digital
• 64% of them on the desktop, 26% also mobile

Heavy User / Light User

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Digital sales volume

United States 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

How are the expenditures distributed between the different beneficiary groups?

• Over 50% of online users have spent more than $ 500 on digital purchases.
• 20% even more than $ 1,000
• Light users are buyers as heavy users (retargeting)

Purchases by department

United States 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

The most frequent purchases are made by users for the following products.

Heavy User: 3 hours daily on social networks

• Clothing, Accessories: 58%
• Books: 38%
• Movies, Cinema: 31%
• Furnishings, Accessories: 28%
• Flight tickets: 28%
• Health, beauty: 28%
• Apps: 28%
• Games, Toys: 27%
• Travel (without flights): 25%
• Music: 23%

Light User: Circa an hour daily in Social Networks

• Clothing, Accessories: 48%
• Books: 39%
• Flight tickets: 33%
• Travel (without flights): 30%
• Furnishings, Accessories: 23%
• Movies, Cinema: 21%
• Health, beauty: 20%
• Toys, games: 20%
• Apps: 18%
• Music: 17%

Interaction after days

Uited States 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Usage Mobile

USA 2016

User (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of Usage

Unites States 2016

Source: global web index

Social media recommendations

We see these points as relevant

• Reach target groups> Network expansion
  Target groups are on different social networks. The more we spread our content, the more holistic we reach all target groups. Postings Frequency> Binding
• Snack Content> Photo / Videoproduction
  For this we produce small videos at the Onlineshop! We then use it for the advertisements + Insta / Youtube.
• Communication Management> Questions & Answers
  For the communication (eg news on FB) should ideally have a competent specialist in the office. Quickly and effectively connect employees and customers. Customer Satisfaction, Quality, Stores, Recommendation.
• Retargeting> Advertising
  The retargeting code we install asap in the shop, then we collect user information directly. Then start the first ads. Through Adspend, we reach significantly more people than by simple, organic construction. Therefore, we recommend the monthly investment in ads for the extra-produced content. Retargeting> Advertising> Sales promotion> Reinvestment
• Link Building> Trend Blog
  The user connection is larger. The content can also be post on Facebook and bring new users to the shop. Range and upsells. For this purpose, the content can be further exploited, for example a well-made video tutorial in text form.

Facebook: Statistics and recommendations

Usage
Source: Facebook Company Info & Mark Zuckerberg

• 26 million users in Germany
• Worldwide 1.9 billion users
• 1 billion uses the FB Messenger
• Target group: all age groups (14 – 65+)
• 60% of the users call the page up to 8x daily
• 1.6 billion likes a day (2014)
• 60 million pictures and photos (2014)

Recommendations

• Channel Designs for title picture and profile picture
  Corporate design for FB and all other social networks
• Templates for postings, photos and VIdeos
  For themes, products and special events (such as “Black Friday”, “Christmas”, etc.)
• Retargeting
• Photos
• No Hashtags> direct to the shop
• Facebook tabs and functions like Youtube (later also content and shop possible), the contents are so directly via FB retrievable
• Posting frequency
  We post 3-5x week of current content, also external content, if appropriate.
• Gimmicks
  Artificial shortage? Sale! Last pieces in stock! Only today!

Youtube: Statistical data and recommendations for video marketing

Usage
2016

• 8 million users in Germany
• Target group: 10 – 60 years
• 92% of all young people and 70% of 30- to 44-year-olds are regular on Youtube

Recommendation

• Commercials
• Influencer Marketing
• Tips and recommendations from employees
• Backstage at the shooting, etc.
• Presentation of company and tradition
• Crafts, manufacturing, technical details and quality

Instagram: usage and statistics

Usage
Source: Instagram Business

• 9.8 million users in Germany
• 600 million users worldwide
• 1 million advertisers
• Target group: 16 – 29 years
• 83% of users are under 35, 60% under 25
• 36% of all Germans between 16-29 are registered
• 4.3 billion likes a day
• 98 million pictures

Recommendation

• New target groups reach
• With Instagram, we achieve significantly different target groups than via Facebook.
• We post daily on Instagram, 1-2x
• Trend Keywords
• Planned content
• Connect to other channels
• Software

Pinterest

Usage

• 3 million users in Germany
• 100 million users worldwide
• Target group: 16 – 34 years, 80% female users

Recommendation

• link building
• Shopping backlinks for styles
• Inspiration (for furnishings and similar fields)

Twitter: The media network

Usage
Source: Twitter Company

• 12 million users in Germany, with only 3-5 million users have an account
• 321 million active users worldwide
• Target group: 25 – 44 years
• 500 million tweets daily
• 80% use Twitter mobile

Recommendation

• Easy + Fast handling and advance planning
• Relatively little work like Pinterest, we take directly with
• Source for media and journalists

Snapchat: Young people inspire

Usage
Source: Snap me if you can

• 9 million users in Germany
• 100 million users worldwide
• 6 billion snaps are available every day

Snack content production for high interaction rates

The content is so simple and fast

• Regular stock shooting
• Own, fresh image material for social media + short video clips
• Team: photographer, 1/2 model / s, visa, on location (stores) and studio in mix
• Content in simple form
  Example: Instagram, photo from the bed in the morning, with newspaper and cafe. The newspaper shows creative ideas for your own garden. Keyword (s): Influencer.

Agency services and expertise for consulting and management

• Social Media Keynote Speaker
• Social Media Marketing Conception
• Content Strategy and Planning, Basis: Target Group Analysis
• Multi-channel management and channel construction
• Campaigns, channel and fanpage design
• Facebook Ads (Partner Agency)
• PR and the public (communication concept)
• Design workshops
• …