Social Media Agency and Marketing

Social media marketing – consultant and idea provider

The requests are as diverse as our customers. Social media consultants, management, content creation, editorial planning, training or even channel support. For each challenge there is a special mix of tasks and strategies that are named, optimized and expanded by the social media manager.

Community and interaction

Social media agencies help, support or organize appearances in social networks, consisting of pages, communication, community management and of course paid reach or advertising. Social networks are characterized by the uniqueness of their communication. On television, you broadcast your commercial, completely independent of the opinion of the viewers. Ads, billboards, any kind of advertising and campaign only allows for one-way communication. In social networks, you as a company, organization and business can easily make contact with people all over the world. In the same way, however, it is possible for people all over the world to make contact with you.

Channel support and construction

Social networks enable the fast and uncomplicated exchange of information and data. Not only between you as a company and the community, but also within the community information is exchanged. For example, ratings are created on various portals such as Facebook, Google Plus, Yahoo and many other systems. So social media management and reputation means more than just maintaining a channel. Nevertheless, channel maintenance or taking care of the social media channel is the first task for you first. First, it’s about content, which means content. Photos, texts, address, title pictures, profile pictures, actions and much more.

The mix of the different strategies and methods makes the work of a social media manager.

• Methods and strategies differ from traditional PR
• Changed communication model (new challenges such as shitstorms)
• Community management is in focus (binding and interaction)

Experience and creativity

Managing social media channels means experience but also creativity. Two qualities that are hard to find in combination. That’s why we train social media managers. So we can train new experts who can cope with the high demands of modern social media management and influencer marketing. Because, quite unlike other marketing disciplines, there is little expertise here and few strategies to rely on with proven results. Social media marketing is a lot of work especially before the big brand awareness or notoriety of the person. Time and human resources should be clearly structured accordingly, so that as much budget as possible, works as effectively as possible for you.

• Social media is getting more complex – from community to influencer marketing and running ads
• Experience ensures consistent, regular content
• Creativity makes for good content

Campaigns, KPI and monitoring

The success of the campaigns is then measured in social media monitoring. Here, various key figures are considered, in influencer marketing mainly the interaction of the fans, plus the sales. With paid reach and advertising in the social networks around YouTube, Facebook, Instagram and many others, of course the sales in the online shop. Because most advertising campaigns are aimed at sales in the shop. The shop can be a small online shop or a large insurance company that wants to inspire young people to take out their first insurance policy here. In the same way in the real estate sector, if someone is interested in our offer, we can advertise it again and again.

All these key performance indicators help us in the end to make statements about how successful a social media campaign was. Through the interaction rate, reach, sales figures, depending on which key performance indicators a project requires. Indicators are great for measuring success, but first we need content. Because whether it’s paid reach with advertising or regular content according to an editorial plan, the content needs to be produced. This requires various technical tools, for example camera equipment, in 4K, slow motion or ultra close-up, as appropriate. Social media managers also need software to create graphics and video material. Graphics can be photographs from the photo studio, photos from real life, photos taken by bloggers and shared by us or even animated graphics, so called GIFs. In addition, of course, there are the usual social media tools.

• Contact & contact persons – Idea, consulting and strategy

Social Media Strategy: Read more

• Developing strategy: A-B-C Analysis
• Developing strategy: Competition and regions
• Youtube Marketing Strategy
• Facebook Marketing Strategy

Photo and video production

Every social media channel needs content. Every blog article, Instagram post, even YouTube video thumbnail needs photos or images: Social Media Design. These visuals need to be designed, customized for the channel, laid out based on the strategy, and in the end, you, the customer, need to like them! With every single graphic, every day. If you are thinking about handing over your social media management, you should always give your social media agency the appropriate freedom. Because the acceptance, every single graphic, is accordingly costly. In particular, social media marketing is less of a direct sales tool and more of a PR channel that can be used to generate additional direct sales. PR is aimed at one day, but usually always on a long period.

Ideas from public relations translate very well to social media, including important core elements such as:

• Disseminate information and marketing messages (direct and indirect influence on public opinion),
• Increase awareness of the company, products or services,
• Image building, image cultivation and targeted image improvement, e.g. through brand ambassadors,
• Good and positive media coverage,
• Createtrust and credibility.

Guidelines and editorial planning

To ensure that our PR strategy has sustainable success, our ideas are recorded in an editorial plan. Depending on the size of the company, also in an additional social media guideline, which is written separately and individually. Based on the guideline, different employees can then orient themselves, e.g. which colors may be used, which distances must be left, which logos may be used and of course many other details.

In the social media editorial plan, employees can then find the precisely planned processes for the individual social networks and for each individual day. In this way, larger processes can be represented, even within simple schemes, as well as a clear table. All employees, from your company, as well as from the social media agency, can grasp on to the content. Needs in the event of staff changes, vacation time or from sickness-related absences, all content is set. Likewise, it serves the preliminary coordination, even before the first publication. Thus, the customers can directly make an overview, for example, on the basis of a visual Instagram feed. Here, all photo and video publications of the next 30 or the next 60 days are already summarized. The customer can see exactly what the social media stream will look like in the end on the basis of a PDF.

As soon as all publications are coordinated and approved as well as planned in advance in the social media software tools, it can start with the publication on the various social media platforms. It is important that you consider in advance which platforms you want to actively manage as a company. As previously mentioned, social media management is very costly in content production and community management, especially as their reach increases. Unless they have infinite resources at their disposal, you should focus on a few recommendations for social media networks. This concept is also worthwhile, as only a handful of the various providers reach the masses. As well as YouTube, Facebook, and Instagram.

• Editorial plan for 30, 60 or 90 days
• Secure, regular and audited publications
• Downtime risk minimized (personnel changes, vacation periods or illness)
• Planning of cross-media actions and storytelling

Social Media Networks – The Difference

A system is a system. That said, there are big differences. On YouTube, they have long-term link placements and the content will be available for long periods of time. In return, the effort is a bit higher than on Facebook, for example, where again you lack organic reach and they have to invest relatively heavily in paid reach. Instagram is just becoming the second Facebook, while a few years ago you could gain millions of followers within a very short time, the organically achievable reach is also missing here. Why? The platform operators want to earn money with ad placements.

Therefore, questions that deal with the focus on individual networks are important for you. Why should we decide for network XY and against network YZ? Our social media experts and consultants will help you decide! Here is a free insight for you.

Youtube Agency: Video Marketing and Production

YouTube offers strong performance, especially through the long-term placement of videos. If you make a good Do It Yourself video, even a DIY, and produce a few more through success, you can reap very high reach and click-through numbers over the long term. What’s the reason for that?

YouTube is the world’s largest video platform. YouTube naturally wants to show its users the videos that they are likely to like the most. If there is such a favorite video on the topic of living room decoration, it may still appear four or five years later – good YouTube video marketing. You can place links directly in the YouTube description. This gives users the opportunity to click directly on your online shop to buy a product. YouTube belongs to Google and is therefore also very prominently displayed in the search results of the search engine. This also generates additional reach and clicks on your videos.

Another advantage of YouTube as a social network is that third parties have the opportunity to embed videos in their online platforms. That means their YouTube tutorial on living room decorating might be embedded in 40 or 50 other websites after a year or two. This gives them reach they wouldn’t have had on their own. Every single viewer sees our home improvement store brand in the process and, of course, knows where he or she is going the next time they go decor shopping.

Youtube step by step with agency

What is Youtube about and where do you start?

1. Create YouTube channel
2. Optimize videos for internal search and search engines (Youtube SEO)
3. Create compelling video content
4. Marketing of the YouTube channel and YouTube videos
5. Insights through YouTube Analytics
6. YouTube advertising campaigns

Advantages of YouTube

• YouTube belongs to Google
• Organic reach is possible
• Long-term placement instead of daily content
• Direct link placement in the description
• Video embedding in other websites

YouTube disadvantages

• Costly production due to high language content
• Accordingly elaborate pre-production
• Some moderation skills for the host
• Technical equipment is needed (camera, software or app, microphone, light,…)

Read more about our Youtube agency.

Instagram Agency: Influencer and Content Production

Young! Colourful! Lifestyle! People who are on Instagram are looking for short entertainment, maybe on the way to work, waiting for their best friend or just in the evening before going to bed. Many also use Instagram as a source of inspiration for outfits. This makes Instagram especially useful for fashion company customers and of course for everything in the immediate area from accessories to jewelry and of course vendors of lifestyle products such as travel or tech gadgets, such as smartphones. What’s on Instagram is probably trending.

A large part of the reach is organic, companies try to get into the news streams of individual users through paid advertising. A wide variety of offers are then placed between the favorite bloggers, from classic fashion customers to language trips or even hotels and flights.

Instagram is extremely fast-paced, so you have to act fast as an Instagram agency. Information is designed for the day, unlike Google. What’s happening today? Instagram doesn’t have much archiving, or an output designed to bring back content that has already been archived. Instagram is always about the latest. What’s currently being worn? What’s being bought? Where are people traveling to? Bloggers, known as influencers, are setting the trends. As an Instagram agency or influencer agency, you try to bring the different players together. For example, you try to make bloggers aware of brands they didn’t know before, that work perfectly to the blogger’s taste! Through this connection of people and bloggers, great partnerships can be created.

Since the introduction of Instagram Stories, the production of content for the network has become a bit more elaborate. Stories are small videos or photos that can be uploaded constantly. The principle quickly explained, we can follow our favorite bloggers on a daily basis. From getting up to breakfast, to the gym, out with friends, at dinner in the evening, just before going to bed. All the time we are informed about our bloggers, musicians, actors, girlfriend, all the people we like to follow.

Advantages of Instagram

• Fast content production
• Organic reach is possible
• Easy account creation and management
• Relatively small target group, little dispersion effect

Instagram disadvantages

• Daily content instead of sustainable placement
• Frequent content production
• Instagram Stories increase daily effort

Read more about our Instagram agency.

Influencer Marketing: More Reach

At this point, we would like to mentally insertInfluencer Marketing between YouTube, Instagram and Facebook. With the emergence of the first larger, more modern social networks, YouTube and Instagram, which collected more and more users next to the previous top dog Facebook, now also standing at over a billion, there were fewer broadcasting people and so the first giant influencers could establish themselves. They were no well-known musicians, no international footballers, simply young people who took photos and videos from your living room or bedroom. In a few months and years, some people made it to millions of fans. Is that still possible today? It takes a lot of effort and happens much less often. That’s why the bloggers of the first rank, today are the influencers who set and spread trends. Influencer marketing has thus gained relevance, for brands, companies, products and services.

From chic fashion to the paradisiacal dream vacation for the summer and the dream house from the real estate agent on Youtube. Those who cleverly place their brands and ideas can gain new fans through this. Many social media agencies therefore see influencer marketing as a useful addition to the previous methods and strategies. Especially with young target groups, tending to be under 30 or 35 years, the investment is worthwhile for companies. Especially when placing products in YouTube videos and Instagram posts or stories.

Advantages of Influencer Marketing

• Authentic brand advocates
• Multipliers with high reach
• Testimonials for later PR measures
• Social media content in photo and video format

Disadvantages of Influencer Marketing

• Analysis and monitoring less accurate than paid reach through ads
• Relatively complex planning and communication effort
• Dispatch of samples (specimens)
• Individual contracts with individual conditions

Read more about our influencer agency.

Facebook: Run ads and increase reach

Facebook is the world’s largest social network, founded by Mark Zuckerberg who has become a digital legend. In our social media blog, we have already written many articles about Facebook and of course about the functions and possibilities that are available to you as a company and business on the social network.

Facebook is the undisputed king of social media networks with its community. Facebook is very active worldwide, not only under the burning Facebook but also with its subsidiaries, WhatsApp or Instagram. Within a very short time, Facebook has become the absolute giant in the digital industry. With well over a billion users around the world, Facebook connects not only friends with each other but also ideas and has even fueled revolutions with. Facebook is therefore more than just a useful tool for everyday life. Through the numerous functions and possibilities, Facebook has evolved into a world of its own.

Facebook can of course be accessed from all devices, whether tablet, smartphone or desktop. Therefore, unlike Instagram, for example, which mainly works via the app, Facebook is very suitable for everyday use. Whether it’s groups, like gun clubs or even specific interest groups, chats about work, data sharing, and of course, news. Facebook has become gigantic and organic reach is hard to come by. If you want to be active on Facebook as a business, they always have to think about paid reach as well. Advertising has become an important factor on Facebook. Subsidiaries such as Instagram are also becoming more and more of a payment platform for businesses.

Advantages of Facebook

1. Market awareness: Reach new people through advertising’.
2. Achieve more conversions (more sales)
3. Transparent communication and interaction with customers possible
4. Positive brand image and building of sympathy and trust
5. Customer loyalty through information, discussions, promotions and offers
6. Acquisition of new customers at low cost
7. Knowledge generation: What are our users interested in?
8. Increased customer satisfaction due to high accessibility and direct contact options
9. Regional awareness among people in the surrounding area
10. More benefits of Facebook marketing.

Facebook disadvantages

• Barely organic reach possible
• Promotional efforts require social media manager or agency experience for most
• Advertising and apps can burn a lot of money

Read more about our Facebook agency.

Pinterest: SEO relevance for niches

Pinterest as a social network is especially interesting for people who are looking for inspiration. No matter if it is about Do It Yourself in crafts or decoration tips, beauty stylings, hairstyle trends, outfits or fonts and old posters for designers. On Pinterest you can find everything from fonts, interesting for ad agencies and creative director to Do It Yourself craft tips for your own living room decor.

On Pinterest you collect all your pictures in galleries. These individual galleries are populated with photos, permanently expanded and can of course be liked by other users, they can follow the so-called pinboard and you can of course share individual photos. This is called a repin.

Pinterest and search engine optimization

Pinterest is interesting for most companies less because of the mass of users, especially in Germany, but rather for other reasons. For example, search engine optimization, because Pinterest is highly rated by search engines such as Google in the image search. So anyone looking for inspiration, as previously addressed, may end up on their page. This allows you to generate new users, fans and of course real brand fans, who in turn share, comment or like your content.

For this, as in a classic keyword planning of SEO agencies, you first create a large table with the interesting keyboards or keyword groups. The selection of the individual interesting shot keywords, with little competition and high search volume, we offer ourselves out to fill their own galleries. For example, we have a gallery, to stay in our best practice example, called “living room ideas”. In our gallery “Living room ideas” we collect now interesting pictures, e.g. to the topic modern living, conceptualized and optimized for young families. Who now googles in the Internet, e.g. in the search engine Google for “living room ideas”, comes under circumstances on our gallery. Of course, we have packed our link to the online shop directly in the picture description. Click, we have already won an online shop buyer. More about living & social media.

If you too see opportunities for your company to reach new users on Pinterest, call us now. Our social media consultants and experts are looking forward to the conversation.

Advantages of Pinterest

• Relatively high relevance in search engines (SEO)
• Content does not have to be created, but (can) only be collected and managed in galleries.
• Easy work, does not require much previous experience of the social media manager.

Disadvantages of Pinterest

• Low organic reach, few users

Twitter: The press channel

Twitter as a press channel is an important tool for many medium-sized and larger companies to communicate with press representatives and journalists. Especially press releases no longer have the impact with younger journalists that they have with older representatives. For companies that already have relevance, it is therefore worth investing in their own Twitter feed.

However, we do not recommend Twitter as a communication channel for companies and public figures that are at the beginning or in the middle of the development process, because before investing resources in Twitter, it is much more worthwhile to invest them in networks such as YouTube, Instagram or Facebook. In particular, the sustainability of, for example, a well-functioning YouTube video is great in relation to 100 tweets. Therefore, as a company, you should consider whether you put human and financial resources into the channel Twitter. If you still have questions about Twitter and tweets, please contact our social media consultant.

Advantages of Twitter

• Media and Press Channel

Disadvantages of Twitter

• Few relevant industry
• Constant output of creative content (texts)
• Lots of bots and little relevance as new tweets come every second

Statistics and examples: Social Media Best Practice

Social networks are as diverse as their users. This is also shown by various statistics and case studies. As we have already reported frequently in our social media blog and also in the area of statistics and analysis, the evaluation of current findings in particular is very important for social media managers.

Social media is changing rapidly, as is the news and information that reaches us. While eight years ago Facebook was still the medium, the younger ones have also said goodbye to Instagram and are now on TikTok.

This diversification of social networks shows how different the challenges will be. While in the past you could rely on classic marketing methods and plan ahead accordingly, today in the digital age the world has become much more complex. The evolution of social networks has shown that diversification brings many new challenges. For example, different social media content. For YouTube you need videos that should have a total playing time of 8 to ten minutes, for Instagram you need small, short videos that entertain the user for a few seconds. Audience analysis from statistics is therefore essential. You sum up that and more from statistics.

We help your company with the first idea but also with the implementation and conception of new methods for your target group. If you are interested, contact our social media experts and consultants now.

Advisor & contact person

Our social media experts advise your company or university in the area of digital media and of course many core areas of online marketing. As speakers, we regularly give talks, e.g. in Berlin but also in Zurich. With passion, energy and fun at work we look forward to every single appointment. We prepare individually and help you to develop an individual concept. Tailor-made for your customers and your target group but also for you and your employees. Germany as a whole, from Berlin to Hamburg, Munich, Cologne and Düsseldorf, but also our international clients, e.g. from Milan and Miami, show you can trust our expertise. If you have any questions, we look forward to receiving your e-mail and your individual ideas.

• Contact & contact persons – Idea, consulting and strategy

References & Projects

A small selection of our references and projects. Thank you for your trust in our social media agency. From influencer events for Generali to test drives with Toyota to regular speaker appearances for the Swiss university HSO. We are also the contact for international clients such as Chassis For Men (Beauty, Miami USA) when it comes to influencer marketing. Social Media One.

Consulting and analysis

As a social media consultant, the core competence lies primarily in bringing together companies and one of the most modern forms of online marketing. For many people, social networks are a closed book, especially if their own company has existed for a long time and is successful in the market. Never change a winning team! Nevertheless, it is important for companies but also companies to constantly evolve. The further development in the company, in all areas from purchasing to innovations of the actual business and of course marketing and specific advertising, public relations and publicity. Whether it is generated through the booking of advertisements, through methods of influencer marketing or simply through content that goes viral, for future markets but also for recruiting strategies for new personnel, it is important to be active in the new networks.

In our lectures for further education and training of employees up to university graduates, who should be prepared for the real life as a social media manager, we show basics, deeper methodologies but also cross-thematic aspects, e.g. company formation in the context of our time. Sounds interesting? It is! We love our work, exactly for these creative, systematic and strategic reasons. Learn in our lectures how you and your employees can profitably apply the new knowledge for your company.

Experts: Speaker and lecture

We will be happy to provide you with information on our further training, advanced training and lectures personally on request. Our lectures are individually designed and structured for each individual date. If you would like to know more about the topic, you can find further information here:

• Speaker – Social Media Lecture & Workshops
• Press – Media Experts & Consultants

Seminar: Workshop for advertising and trends

For larger seminars, over four hours or more than the length of a day, we are happy to work with you to plan what content will be targeted and profitable for the audience. Whether you are a college, university or corporation, we can teach you the basics of social media marketing. We have the right concepts for beginners and novices. We look forward to your inquiry!

• Contact & contact persons – Idea, consulting and strategy