Social Media Marketing News

News about Instagram Shopping, Pinterest for E-Commerce or also Social Ads and Google Ads. Here you can learn new methods and strategies for Instagram, Facebook, Youtube, TikTok and of course also Influencer Marketing. New trends, new developments in marketing.

Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List

Youtube URL Parameters – Why do you need Youtube URL parameters? Through parameters in the URL, certain functions can be activated or reactivated. For example, the start time, end time, but also autoplay enable / disable. After the explanation about Google UTM parameters, today Youtube URL parameters. Here you will find the list, with important […]

Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)

We’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]

Creating an online store #3: Marketing, making e-commerce famous?! – Marketing Podcast

Marketing, make online shop (quickly) known?! Free tips & tricks from our e-commerce agency. This podcast episode is about awareness, marketing and the first steps for you in online commerce. Marketing, make online shop known?! Now stream & learn for free on: Spotify – Marketing Podcast ITunes – Marketing Podcast Amazon – Marketing Podcast Deezer […]

Reality meets VR – The first virtual fashion show / fashion movie by MarcCain

The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay? Lil’Miquela has managed a rise […]

Vanlife Stories: benefits, experiences, low budget DIY upgrade & van tour finance.

Vanlife – Camping is becoming more and more popular with young and old and especially travelling in your own van is an optimal option to get away from it all and enjoy the feeling of complete freedom and closeness to nature! These enthusiastic nature fans have dared and plunged into the camping adventure with their […]

Creating an online store #2: design, payment providers, delivery costs, … – Marketing Podcast

Design, payment providers, delivery costs – The second part of our Marketing Podcast Special for retailers! How can you build an online store yourself instead of hiring an expensive advertising agency? In this part, we take a look at the online store itself. We talk about the design of the site, give tips and look […]

Yubo: The new TikTok / Instagram? Trend analysis – app combines Snapchat and Youtube

Yubo could become the new social network – When we talked about Musical.ly 4 years ago, everyone was still saying: what? We created the first channel for a client in 2017. With the ultra-investment from HongKong, Musical.ly became TikTok and so, quickly became one of the leading social media networks / apps in the world. […]

WW New Year Get Together: Influencer Event Throwback + Video

Throwback from Stephan (owner): I was so proud to work with WW (Weight Watchers). WW has the Oprah Winfrey Trust! A full day, with over 50 invited, good-humored guests. We had exclusive dance tips from and with the wonderful Motsi Mabuse. But everyone was also enchanted by star chef Andi Schweiger. He created and presented […]

Marketing China: Agency, Experience, Economy, Strategy + Tips

Marketing Agency China – You are thinking about expanding your marketing to China? This is our overview of the most important aspects and strategies for companies and their marketing in China. Asia, especially China, is where the new trends are emerging. We take an in-depth look at the country, the development of purchasing power / […]

Create an online shop #1: DIY or expensive agency?! – Marketing Podcast

Online shop do it yourself or expensive agency?! The retail trade has real problems, the city centres are emptier than ever. At the same time, online retail sales have been growing steadily for two decades. You have a shop in the city centre? Got an idea for an online store and want to work from […]