Social Media Blog
The social media blog for Instagram, Facebook, Youtube, Influencer and Musical.ly. New trends, new developments: we accompany the market! As an agency, speaker and expert, we are on the pulse of the times and not only develop new concepts, but also new ideas. We introduce some here. We also have free help & tips for social media managers and video tutorials. All in One!
Microblogging – Topics, Networks and Definition
/in Help, Social Media, Twitter, Wiki /by Stephan CzajaMicroblogging refers to blogs within social networks. While classic blogs usually contain very long texts, but also media such as photos and videos, contributions on social networks are extremely short. On Twitter, for example, there are only a few hundred characters. In the same way, you are also limited to Instagram and Facebook in such […]
Messenger – Facebook, Whatsapp, Instagram & Co.
/in Social Media, Wiki /by Stephan CzajaSocial media messengers have revolutionized communication. Already the letter was a great invention, at that time carried by stagecoach from city to city. At some point the phone came and a little later the smartphone. Nobody needs a carriage, no horse has to race, no postman has to deliver a letter. Communication is possible in […]
Marking (tag) – increase community, image transfer and reach
/in Help, Social Media, Wiki /by Stephan CzajaMarking – the so-called tag, is enormously important in the world of social media marketing. Markers increase reach, markers link content and channels, and no one should miss out on markers when publishing photos and videos. Increase range with tags Markers attract attention in another community. That’s what makes them so valuable. If, for example, […]
Short URL Service: Tracking and Monitoring + Convert for Free
/in Help, Report, Social Media, Wiki /by Stephan CzajaShort URLs make it possible to shorten very long URLs, which serve as links for social media postings, extremely. This leaves more space for the description and the text. There are now many providers of so-called short URLs. Almost all of them are 100% free and compress the links accordingly for free. If you frequently […]
Instagram Direct – Private Messages and Chat Bots
/in Help, Instagram, Social Media, Wiki /by NataschaWith Instagram Direct, for several years users have had the ability to publish not only postings to Instagram, but also send messages to individuals, or to specific groups, as on other social networks. Accept and open direct messages Each user can write to any other user. If you have an inquiry, you can call it […]
Marketing Automation – Save Time & Money with Software
/in Help, Social Media, Wiki /by Stephan CzajaAutomating your own social media marketing is essential to growing channels for reasons of effectiveness. Anyone who wants to regularly operate social media management, community maintenance, increasing reach, needs constant interaction. Constant interaction by employees alone is very time-consuming and, of course, costly. Especially when software can take over the tasks. Automation in social media […]
Meme – What is a Meme? Definition and Best Practice
/in Help, Social Media, Wiki /by NataschaSocial media memes are an absolute phenomenon of the social media world. They are relatively easy to understand. Graphics consisting of a picture, or a short video in connection with a striking text. If you take as an example a famous actor, like Will Smith in his then parade role as Prince of Bel Air […]
Brand advocates – recommendation marketing in social networks
/in Help, Marketing, Social Media, Wiki /by Stephan CzajaBrands for speakers are gold in online marketing. Especially recommendation marketing is extremely effective. In many blog posts we have already talked about important key figures in the field of social media marketing, from the click rate to the interaction rate. All these figures ultimately prove the success of individual campaigns. Success based on advertisements […]
Live Stories – Video Marketing on Facebook, Snapchat and Instagram
/in Facebook, Help, Instagram, Social Media, Wiki /by Stephan CzajaLife stories are short postings, usually small photos or videos, with a maximum length of 15 seconds. Some live stories take a little longer, of course, but most are very short, 5 seconds. Life stories are used to document everyday life. While postings in the timeline are very obvious and stored for a long time, […]
Click Through Rate (CTR) – Measuring Success in Social Media
/in Help, Report, Social Media, Wiki /by Stephan CzajaThe click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]