Combin Scheduler: Schedule Stories & Posts for Instagram – ultimate software test

More followers. More reach. And a higher engagement of the target group. Whether as a company, model or influencer of tomorrow, Instagram is a true full-time job that requires good strategy, detailed planning and constant analysis. But persistence and staying power pays off and once you understand the world of influencers and hashtags, you can […]

Native Ads: definition, costs, examples and agency

Native Ads (Native Advertising or also Native Display Ads) refer to all paid advertising formats that are discreetly marked as ads. Native Advertising is, simply put, advertising that does not look like advertising. Native Ads offer small disadvantages, but above all advantages. Did you already know? According to an AppNexus white paper, it is CTR […]

UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example

In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]

CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference

Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]

Impression in online marketing (Google, Instagram & Co.): definition, calculation and monitoring

Impression – Google search results, website, e-commerce, social ads on Instagram or native ads in online portals. As an online marketer, you will be constantly dealing with impressions. But what are impressions by definition? Impressions: Definition If you look at the translation of Impression, you would be able to translate it 1:1 with “impression” or […]

Virtual influencers: LOUT about Zoe & Ella – competition for Lil Miquela (Instagram)?!

Virtual Influencer – Today in an interview with LOUT Magazine about Zoe & Ella! Are they the competition for Lil Miquela (Instagram)? Virtual influencers like Lil Miquela integrate their stories more and more into everyday life. On TikTok, Instagram, with big campaigns. Will they change the world? The new Matrix trilogy is currently being filmed […]

Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype

Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing […]

Google Algorithm Update: How SEO rankings change in 4 days – Example & Best Practice

The online marketing industry is shaking, Google is making a new update to its search engine algorithm! Yesterday we received an unusual amount of news, all of them concerning the latest update, which has more severe effects than most of the changes. The last figure from 2018 shows as many as 3,234 updates in the […]

CPC: This is how much a click costs – Statistics Google Ads EU comparison!

What does CPC mean? What is a good CPC? What is an average CPC? How much do you pay when a user clicks on the ad? After our large article on the topic in Google Ads, we receive a lot of questions about the topic “Costs of advertising on search engines”. Therefore, we want to give […]

Automation: Gain time & earn money – strategies of Alex Fischer’s “Richer than the Geissen

Automation – The ultimate tool to handle recurring processes without (further) own time investment. A simple example is the automated invoicing in an online shop: If you realize that writing invoices takes up a lot of time from your employees, then you should automate this process with software. Automation and increased efficiency Important: Currently the […]

Social Media Blog

The social media blog for Instagram,  Facebook, Youtube, Influencer and Musical.ly. New trends, new developments: we accompany the market! As an agency, speaker and expert, we are on the pulse of the times and not only develop new concepts, but also new ideas. We introduce some here. We also have free help & tips for social media managers and video tutorials. All in One!