Social Media Marketing News

News about Instagram Shopping, Pinterest for E-Commerce or also Social Ads and Google Ads. Here you can learn new methods and strategies for Instagram, Facebook, Youtube, TikTok and of course also Influencer Marketing. New trends, new developments in marketing.

Virtual Avatars: “Artificial Humans” / VR in Advertising and Campaigns – Interview on OMR

Very few of our customers know that we have been quietly working on a new project for months, now even more than a year: Virtual Avatars! Virtual avatars? If you still have no idea what digital avatars are, in the new interview on Online Marketing Rockstars (OMR), you can now find the answers to many […]

Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy

Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]

Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List

Youtube URL Parameters – Why do you need Youtube URL parameters? Through parameters in the URL, certain functions can be activated or reactivated. For example, the start time, end time, but also autoplay enable / disable. After the explanation about Google UTM parameters, today Youtube URL parameters. Here you will find the list, with important […]

Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)

We’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]

Creating an online store #3: Marketing, making e-commerce famous?! – Marketing Podcast

Marketing, make online shop (quickly) known?! Free tips & tricks from our e-commerce agency. This podcast episode is about awareness, marketing and the first steps for you in online commerce. Marketing, make online shop known?! Now stream & learn for free on: Spotify – Marketing Podcast ITunes – Marketing Podcast Amazon – Marketing Podcast Deezer […]

Reality meets VR – The first virtual fashion show / fashion movie by MarcCain

The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay? Lil’Miquela has managed a rise […]

Vanlife Stories: benefits, experiences, low budget DIY upgrade & van tour finance.

Vanlife – Camping is becoming more and more popular with young and old and especially travelling in your own van is an optimal option to get away from it all and enjoy the feeling of complete freedom and closeness to nature! These enthusiastic nature fans have dared and plunged into the camping adventure with their […]

Creating an online store #2: design, payment providers, delivery costs, … – Marketing Podcast

Design, payment providers, delivery costs – The second part of our Marketing Podcast Special for retailers! How can you build an online store yourself instead of hiring an expensive advertising agency? In this part, we take a look at the online store itself. We talk about the design of the site, give tips and look […]

Yubo: The new TikTok / Instagram? Trend analysis – app combines Snapchat and Youtube

Yubo could become the new social network – When we talked about Musical.ly 4 years ago, everyone was still saying: what? We created the first channel for a client in 2017. With the ultra-investment from HongKong, Musical.ly became TikTok and so, quickly became one of the leading social media networks / apps in the world. […]

WW New Year Get Together: Influencer Event Throwback + Video

Throwback from Stephan (owner): I was so proud to work with WW (Weight Watchers). WW has the Oprah Winfrey Trust! A full day, with over 50 invited, good-humored guests. We had exclusive dance tips from and with the wonderful Motsi Mabuse. But everyone was also enchanted by star chef Andi Schweiger. He created and presented […]