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01 / Twitch agencyOwner-managed

TwitchMarketingAgency

We work with streamers to establish your brand on Twitch: from selecting suitable creators and briefing to cooperation and integration into live formats.

  • WhatStreamer selection, partnerships, live integrations, and support.
  • For whomBrands looking to reach gaming and entertainment audiences live.
  • Why usCreator coordination for DAZN, Hoover, and Mercedes-Benz.
Request a Twitch project View work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands looking to reach gaming and entertainment audiences live.
What
Streamer selection, partnerships, live integrations, and support.
Why us
Creator coordination for DAZN, Hoover, and Mercedes-Benz.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Live streaming
  • Streamer fit
  • Integration
  • Chat moderation
  1. 01

    Strategy

    You know whether Twitch fits your brand and target audience.

    Your challenge
    Twitch is seen as a trend without a clear objective.
    Our approach
    We review target audience, competition, and possible formats and define objectives.
    Result
    A plan with a clear goal.
    • Target group analysis
    • formats
    • target image
    To Social Media Management
  2. 02

    Streamer selection

    You work with streamers whose community matches your brand.

    Your challenge
    Reach alone says little about whether someone fits your brand.
    Our approach
    We review community, tone, and previous partnerships and propose a shortlist.
    Result
    Suitable streamers, coordinated with you.
    • Research
    • shortlist
    • outreach
    To influencer marketing
  3. 03

    Briefing & rights

    Streamer and brand know what will and will not happen live.

    Your challenge
    Misunderstandings about content, labeling, and usage.
    Our approach
    We document briefing, labeling, and rights in writing in advance.
    Result
    Clear agreements.
    • Briefing
    • labeling
    • usage rights
  4. 04

    Live integration

    Your brand appears where the community comes together.

    Your challenge
    A simple overlay is not enough to generate interest.
    Our approach
    We plan activities, competitions, and formats that fit the community.
    Result
    Integrations that do not disrupt.
    • Formats
    • activities
    • processes
  5. 05

    Support

    You don't have to manage processes.

    Your challenge
    Scheduling and approvals take time.
    Our approach
    We coordinate schedules, approvals, and materials.
    Result
    Smooth process.
    • Coordination
    • Approvals
    • Materials
  6. 06

    Evaluation

    You see what the cooperation has achieved.

    Your challenge
    Live reach is difficult to assess.
    Our approach
    We summarize and interpret the figures.
    Result
    Evaluation with learnings.
    • Overview of figures
    • Evaluation
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss a Twitch project

How we work

Clear answers to the questions brands ask us most often.

Who is on Twitch

Twitch is the platform for live streaming with a strong focus on gaming and an active community. Chat conversations are part of the format.

Fit before reach

A streamer whose community fits the brand is more valuable than one with many viewers. We check for compatibility first.

Authentic integration

The chat and community react immediately if something feels artificial. We develop integrations together with the streamers.

Disclosure and rights

Advertising content must be labeled and usage rights clarified in advance. We take care of that.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target audience, and framework, and give you honest feedback on whether creator marketing is a good fit.

    Result: Clear target vision.

    From you: Objective, product, and target audience.

  2. 02

    Selection & briefing

    We find creators who match the brand and target audience, and coordinate briefing and rights in advance.

    Result: Shortlist and approved briefing.

    From you: Brand guidelines and approval process.

  3. 03

    Production

    The creators produce content; we coordinate processes, travel, and approvals.

    Result: Approved content.

    From you: Products and contacts.

  4. 04

    Evaluation

    Publication, analysis, and recommendations for the next round.

    Result: Evaluation with learnings.

    From you: Feedback on sales or inquiries.

Project references

We do not have a dedicated Twitch case yet. These projects demonstrate our creator collaboration and event work on other channels.

Featured case / DAZN 3 events, PPV record, sold out Initial situationDAZN wanted to bring combat sports into the social media mainstream. IdeaWe built a campaign ecosystem around the hashtag #ALLEFUERAGIT — uniting combat sports fans, gaming influencers like MontanaBlack, and mainstream audiences. ImplementationVon einer einzelnen Kampagne zu 3 ausverkauften Events — die DAZN-Partnerschaft wuchs mit jedem Erfolg und bewies den langfristigen Wert von Kampagnen-Kontinuität. 3 Events partnershipAusverkauft Homecoming event View case
Hoover 4.86M traffic — 28 creators Coordinating a large-scale influencer campaign across 4 different product lines (HFX, HF9, HW5, HMC5) simultaneously. 4,86 Mio Traffic28 Creator Mercedes-Benz 1M+ traffic for G-Class & Maybach Premium automotive brands face a paradox on social media: being aspirational while remaining accessible. 1 Mio+ Traffic2 Creator

Planning a similar project?

Discuss a Twitch project

More work

Weight Watchers (WW) Weight Watchers (WW) WW: Legendary creator event 50+ Creators on site200+ Posts & stories Penny Penny x Glücksgefühle 200K+ Festival VisitorsQR In-Store Activation Silberpfeil Energy From rapper collab to Dubai 1 Mio+ Video viewsCapo Special edition collab
All cases

Measuring success & limitations

Viewer numbers, chat activity, and visits can be analyzed. We define in advance what counts and provide honest assessment.

Limitations: On Twitch, community reactions cannot be predicted. We select carefully but do not guarantee reach.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a Twitch agency do?

It selects streamers, coordinates collaborations, plans live integrations, and evaluates results. With us, this is handled via our creator network and dedicated contacts.

Who benefits from Twitch?

For brands looking to reach gaming and entertainment audiences. In the initial consultation, we check if it matches your goals.

Do you have Twitch cases?

We don't have a pure Twitch case yet. We show creator collaborations on other channels and state this openly.

How does the collaboration work?

First define goal and target group, then select streamers and brief them, followed by live implementation and evaluation.

How is advertising disclosed?

We coordinate labeling with the streamers according to current regulations before content goes live.

What affects the effort involved?

Number of streamers, type of integration, and on-site support. We clarify this in the initial consultation.

Your Twitch-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request a Twitch project