Best Practice / Case Study
There are many best practice examples and case studies of Facebook advertising. We have also published some examples of our customer projects in our Facebook blog.
When hiring a company to take care of your Facebook marketing, you should pay attention to such case studies. Because here you can see how effectively the social media agency works. If you are hiring Facebook advertising for the first time, then you should pay attention to a few key figures. These include, for example, the cost per thousand contacts, or CPM. CPM stands for costs per mail, thus the cost for 1000 reached people or users on Facebook.
Another important key figure is the cost per lead. Lead is English and means completion, this can refer to several areas, e.g. the registrations in the center, the placement of a product in the shopping cart or also the most successful, sold product.
You should pay attention to these key figures so that you can compare different offers from social media agencies.
- CPM, prize for 1000 people reached on Facebook
- CPL, price for a successful completion, the definition of the completion is quite individual in this case
In the following, we would like to show you a small example of how the evaluation of such a campaign can look. Depending on the customer, the complexity of such an evaluation increases significantly. These should only give a small, first overview.
Advantages of Facebook advertising
There are numerous advantages, which is why the marketing method is so popular with companies. On the one hand, you use the social media platform with the currently highest advertising reach for companies. In your advertising campaigns, you use precise targeting methods to identify and address the previously defined user groups based on socio-demographic criteria as well as the individual behavior and very personal interests of the users.
All your played out advertising goals can be easily differentiated. Not only within Facebook through interactions and followers. Also outside of Facebook by collecting data in the form of website traffic, conversions, leads, downloads, store visits, newsletter subscriptions, etc. The content is multimedia, from simple text to video.
But the best of all is the remarketing function. As described, you can easily remind users about products that have already been viewed, for example, products that have been placed in the shopping cart but not purchased.
- Facebook is the largest social network with the most users
- Precise targeting methods for identifying and addressing users
- User groups based on socio-demographic criteria, behavior and interests
- Success can be measured, inside the network and outside (Facebook Pixel)
- Multimedia use from text to video
- Remarketing (reminder of products)
Facebook goes “meta”: path to the Metaverse, Oculus Rift and “Horizion” (digital world 1.0)
in Facebook, Social News/by S_kinskiFacebook becomes “Meta” – Facebook announced today that the new name of the company, from now on will be “Meta”. This is not only about Facebook, but especially about the “Metaverse”, more about that in a moment. The branding is no longer to be “just” about Facebook. After all, so much more belongs to the […]
Create Facebook Ads yourself! Only 3 steps – Pixel, Business Manager, Audience, Ads
in Facebook, Help, Social Media/by S_kinskiDo Facebook Ads yourself – How to run Facebook Ads / Instagram Ads? How much does advertising cost in Facebook? The A&O is the Facebook Pixel. This pixel collects data about target groups, visitors and fans. From this data, we can target ads on Facebook. The Facebook Pixel helps you to use your social ad […]
Facebook Algorithm, Affiliate Marketing & Passive Income – Marketing Podcast
in Facebook, Help, Social Media/by Stephan CzajaFacebook Algorithm, Affiliate Marketing & Passive Income – Sometimes the little things in life make all the difference! In episode #2 we talk about Facebook algorithm, affiliate marketing, passive income, TikTok, the week, Lasse & Lukinski! “Digital people” have the attention span of a goldfish, 7 seconds! The big question is: How does our brain […]
UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example
in Ads, Best Practice, E-Commerce, Facebook, Marketing/by LauraIn online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]