Photo and video production
Photo and video production for social media sounds simple at first – is it? Special concepts for Facebook – video marketing without sound, text overlays, small smartphones, adaptation of the scenes. Further use for Youtube, instead of 30 seconds 10 minutes, instead of text overlays, speech, moderation. For Instagram new square formats, only 10 seconds time, maximum 2 seconds to engage the follower – phew! A lot of work. We help you produce the perfect media and content for social media. Text, photos and videos for optimal efficiency of your channel.
For clients in Berlin, Cologne, Düsseldorf, Munich and Hamburg we create social performance with consulting, ideas, implementation and production – all in one! We help you in all steps of photo and video production.
Consulting, concept and strategy
Before it goes to the very first photo or video shoot, everything first revolves around the concept and the strategy. Anyone planning a photo shoot is always faced with the question, with which team, consisting of photographer, make-up artist, model, videographer and of course assistance, the shoot will be perfect? In the end, a lot of processes depend on the publication of the photos and videos. Purchasing has been planned for months, sales is already about to start. Then it comes down to having the right photos and videos for your own advertising campaign, the online shop or even the social media channels such as Instagram, Facebook and YouTube.
What is the right concept for your company?
Depending on the individual challenges to be overcome, the methods and strategies with which the media are produced differ. On the one hand, consideration must be given to the target group of your company, what special wishes and needs do they have? On the other hand, it is necessary to take a look at which social media are used and how they can be connected, for example, through joint interactions. In very simple terms, this would be, for example, the photo on Instagram with the link to the matching YouTube channel. On Facebook, there is an additional post that is supported with paid reach. As you can see, the strategy and planning behind a photo and video production for social networks is significantly more complex.
We help you simply and straightforwardly. From the first idea to finding the right methods and strategies to the turnkey concept and of course the media production afterwards. Trust in a partner, an agency such as Social Media One.
Now let’s look at various steps of planning and organizing photo shoots in detail.
Channel, target group and competitor analysis with subsequent consultation and goal setting.
Social media goals and production strategy development, in person and on site
Social media concept, production and editorial plan from a single source. Reading tip: Social media strategy
Community management ensures organic reach and creates brand fans. Reading tip: Community Management
Social media ads
Campaign switching, paid reach for content, dark posts and evaluation. Read tip: Facebook Ads
Content, community and campaign analysis with subsequent monitoring and reporting. Reading tip: Monitoring
Regular appointments with our social media experts for strategy optimization. A little insight into best practice.
Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer Marketing
With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer Event
Our experts impart their knowledge in a focused way to your employees or guests. Read Tip! Social Media Speaker
We bring your employees up to speed and mentor you in social media marketing. Reading tip: Social Media Workshop
We work on brand fans, not followers. We crate presence with attention to detail. Reading tip: Social Media Agency.
Find photographer and prepare shooting
At the top of the to-do list is finding the right photographer and videographer who can execute the ideas exactly as they were intended. This sounds simple at first, but it is important that the photographer and videographer have an understanding of what was presented in the concept. This is because productions often fail because the photographer or videographer cannot deliver the required media as the client had envisioned it in advance. This is exactly where the advice and planning of an agency comes into play, thinking in advance to have the right partners in the team. The photographer is often joined by the booking of the photo studio, production assistance but also make-up artists, stylists and of course models and influencers.
When looking for the right photographer, the most important thing is that not only the ideas are implemented, but also that all times are kept. From the planning of the team around make-up artists, stylists, models and assistants to planned production dates, delivery dates and of course the meetings in between.
In the concept approach, it is often a question of finding out who can implement the concept close to the customer in a meaningful way.
In addition to the photography, there are usually steps of post-processing and the booking of the photo studio. Whether product or advertising photography, many photo shoots take place in closed rooms to always create the same lighting situations. For example for online shops, where every picture has to look the same. Keyword: Corporate Identity.
Organize and plan photo shoot
The planning and organization of the photo shoot then takes place directly after the concept or strategies and methods and the photographer search. When planning the photo shoot, the most important thing is to get all team members in the same place at the same time. Depending on the complexity of the production, this can be more or less of a challenge for the agency. For any production over 5 people, the travel management around such a photo shoot is already a lot of planning. If you plan such a photo shoot without experience, you will quickly face risks and disadvantages, because a lot of money can be lost on such a production.
Different actors come together, photo studio, the marketing from your company, photographer, videographer, make-up artist and stylist. In such a photo shoot, there are a lot of parameters to plan for, which of course can cause turmoil if the planning does not go smoothly. Worst case scenario 1, the flight is booked for the wrong city. Worst case scenario 2, the entire team is on location and the model is missing and no one can reach the model. Worst-case scenario 3, everything fits perfectly until the last minute, suddenly the right gimbal is missing to stabilize the shots. Worst case scenario 4, much simpler, the camera battery runs out. There is no spare battery available. As you can see, we could open up a lot of worst-case scenarios that show how complex it is to organize a photo shoot. That’s why we as an agency stand by your side!
Social media strategy and agency
- Developing strategy: A-B-C Analysis
- Developing strategy: Competition and regions
- Youtube agency
- Youtube Marketing Strategy
- Facebook agency
- Facebook Marketing Strategy
- Instagram agency
- Instagram Marketing Strategy
- Workshop & Continuing Education
- Speaker & Lectures
Social Media Agency – Fullservice
✓ Goals and strategy – social media consulting
Influencer Marketing – National and International
â Photo and video production – InHouse from photographer to editing
â Events – fashion show to influencer event
â Speaker – media experts and speakers