Photo and video production

For Performance Ads, Branding, OOH, Instagram, YouTube and TikTok – All You Need.

Photo and video production

Photo and video production for social media sounds simple at first – but is it? Special concepts for Facebook – video marketing without sound, text overlays, small smartphones, adaptation of scenes. Further use for YouTube, instead of 30 seconds 10 minutes, instead of text overlays, speech, moderation. New square formats for Instagram, only 10 seconds, maximum 2 seconds to engage the follower – phew! A lot of work. We help you to produce the perfect media and content for social media. Texts, photos and videos for optimal efficiency of your channel.

For clients in Berlin, Cologne, Düsseldorf, Munich and Hamburg, we create social performance with consulting, ideas, implementation and production – all in one! We help you in all steps of photo and video production.

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Consulting, concept and strategy

Before the very first photo or video shoot, everything revolves around the concept and strategy. Anyone planning a photo shoot is always faced with the question of which team, consisting of photographer, make-up artist, model, videographer and, of course, assistant, will make the shoot perfect? Ultimately, many processes depend on the publication of the photos and videos. Purchasing has been planned for months, sales is about to start. Then it’s important to have the right photos and videos for your own advertising campaign, the online store or social media channels such as Instagram, Facebook and YouTube.

What is the right concept for your company?

The methods and strategies used to produce the media differ depending on the individual challenges to be overcome. On the one hand, consideration must be given to the target group of your company, what special wishes and needs do they have? On the other hand, you need to take a look at which social media are used and how they can be connected, for example through joint interactions. In simple terms, this could be a photo on Instagram with a link to the corresponding YouTube channel. A post is also published on Facebook, which is supported with paid reach. As you can see, the strategy and planning behind a photo and video production for social networks is much more complex.

We help you in a simple and uncomplicated way. From the initial idea to finding the right methods and strategies through to the turnkey concept and, of course, the subsequent media production. Put your trust in a partner, an agency such as Social Media One.

Let’s now take a detailed look at the various steps involved in planning and organizing photo shoots.

Core analysis

Core Analysis

Channel, target group and competition analysis with subsequent consultation and goal setting.

Roadmap

Guide

Social media goals and production strategy development, in person and on site

Strategy

Objective

Social media concept, production and editorial plan from a single source. Reading tip: Social media strategy

Community

Community management ensures organic reach and creates brand fans. Reading tip: Community Management

Social Media Ads

Advertising

Campaign placement, paid reach for content, dark posts and evaluation. Reading tip: Facebook Ads

Reporting

Evaluation

Content, community and campaign analysis with subsequent monitoring and reporting. Reading tip: Monitoring

Meetings

Customer communication

Regular appointments with our social media experts for strategy optimization. A little insight into best practice.

Influencer

Multiplier

Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer marketing

Events

events

With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer event

Speaker

Our experts impart their knowledge to your employees or guests in a focused manner. Read tip! Social Media Speaker

Workshop

Further training

We bring your employees up to speed and support you as mentors in social media marketing. Reading tip: Social media workshop

Love

We work on brand fans, not followers. We create presence with attention to detail. Reading tip: Social media agency.

Find a photographer and prepare the shoot

At the top of the to-do list is finding the right photographer and videographer who can realize the ideas exactly as they were conceived. This sounds simple at first, but it is important that the photographer and videographer have an understanding of what was presented in the concept. This is because productions often fail because the photographer or videographer is unable to deliver the required media in the way the client had in mind. This is exactly where the advice and planning of an agency comes into play, which thinks about having the right partners in the team in advance. In addition to the photographer, there is often the booking of the photo studio, production assistance as well as make-up artists, stylists and, of course, models and influencers.

When looking for the right photographer, the most important thing is that not only the ideas are realized, but also that all deadlines are met. From planning the team around make-up artists, stylists, models and assistants to planned production dates, delivery dates and, of course, meetings in between.

The concept approach is often about finding out who can implement the concept close to the customer.

Photography is usually accompanied by post-processing steps and the booking of the photo studio. Whether product or advertising photography, many photo shoots take place in closed rooms in order to always create the same lighting situations. For online stores, for example, where every image has to look the same. Keyword: corporate identity.

Organize and plan a photo shoot

The planning and organization of the photo shoot then takes place directly after the concept or strategies and methods and the search for a photographer. When planning the photo shoot, the most important thing is to get all team members in the same place at the same time. Depending on the complexity of the production, this is more or less of a challenge for the agency. For any production with more than 5 people, the travel management around such a photo shoot is a lot of planning. If you plan such a photo shoot without experience, you quickly run into risks and disadvantages, as a lot of money can be lost on such a production.

Worst-case scenario

Various players come together: photo studio, marketing from your company, photographer, videographer, make-up artist and stylist. There are a lot of parameters to take into account for a photo shoot like this, which can of course cause a lot of trouble if the planning doesn’t go smoothly. Worst-case scenario 1, the flight is booked for the wrong city. Worst-case scenario 2, the entire team is on location and the model is missing and nobody can reach the model. Worst-case scenario 3: everything is perfect right up to the last minute, but suddenly the right gimbal to stabilize the images is missing. Worst-case scenario 4, much simpler, the camera battery runs out. There is no spare battery available. As you can see, we could come up with many worst-case scenarios that show how complex it is to organize a photo shoot. That’s why we stand by your side as an agency!