Photo and Video Production

For performance ads, branding, OOH, Instagram, YouTube and TikTok – all you need.

Photo and Video Production

Photo and video production for social media sounds simple at first – is it, though? Special concepts for Facebook – video marketing without sound, on-screen text, small smartphone screens, adapted scenes. Different use for YouTube, 10 minutes instead of 30 seconds, voice and hosting instead of on-screen text. For Instagram, new square formats, only 10 seconds of attention, a maximum of 2 seconds to hook the follower – phew! A lot of work. We help you produce the perfect media and content for social media. Copy, photos and videos for maximum efficiency on your channel.

For clients in Berlin, Cologne, Düsseldorf, Munich and Hamburg we build social performance with consulting, ideas, execution and production – all in one! We support you through every step of photo and video production.

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Consulting, concept and strategy

Before the very first photo or video is even taken, everything starts with concept and strategy. Anyone planning a photo shoot always faces the question of which team – photographer, makeup artist, model, videographer and of course an assistant – will make the shoot perfect? In the end, a great many processes hinge on the release of the photos and videos. The purchasing that was planned for months, the sales that are just about to launch. What matters then is having the right photos and videos ready for your own ad campaign, your online shop, or your social media channels like Instagram, Facebook and YouTube.

What does the right concept for your company look like?

Depending on the specific challenges to be solved, the methods and strategies used to produce the media differ. On one hand, you need to consider your company’s target audience – what particular wishes and needs do they have? On the other hand, you need to look at which social networks are used and how they can be connected, for example through shared interactions. Put simply, this could mean a photo on Instagram linking to the matching YouTube channel. On Facebook, an additional post is published and boosted with paid reach. As you can see, the strategy and planning behind photo and video production for social networks is considerably more complex.

We make it simple and straightforward for you. From the first idea, through finding the right methods and strategies, all the way to a turnkey concept and, of course, the media production itself. Trust a partner, an agency like Social Media One.

Let’s take a detailed look at the various steps of planning and organizing photo shoots.

Core Analysis

Channel, audience and competitor analysis followed by consulting and goal-setting.

Roadmap

Guide

Social media goals and production strategy development, in person and on-site

Strategy

Goal-setting

Social media concept, production and content calendar from a single source. Worth reading: Social Media Strategy

Community

Community management secures organic reach and creates brand fans. Worth reading: Community Management

Social Media Ads

Advertising

Campaign setup, paid reach for content, dark posts and evaluation. Worth reading: Facebook Ads

Reporting

Evaluation

Content, community and campaign analysis followed by monitoring and reporting. Worth reading: Monitoring

Meetings

Client communication

Regular meetings with our social media experts for strategy optimization. A little insight: Best Practice.

Influencers

Multiplier

Brand advocates and recommendation marketing are a core tool in social marketing. Worth reading: Influencer Marketing

Events

With expertise ranging from food to fashion, we organize influencer events with top-tier media output. Worth reading: Influencer Event

Speaker

Our experts share their knowledge with your team or guests in a focused way. Worth reading! Social Media Speaker

Workshop

Training

We bring your team up to speed and support you as mentors in social media marketing. Worth reading: Social Media Workshop

Love

We build brand fans, not followers. We create presence with attention to detail. Worth reading: Social Media Agency.

Finding a Photographer and Preparing the Shoot

Right at the top of the to-do list is the right photographer and videographer, someone who can execute the ideas exactly as they were envisioned. That sounds simple at first, but it’s crucial that the photographer and videographer understand what was outlined in the concept. Productions often fail because the photographer or videographer can’t deliver the required media the way the client originally pictured it. This is exactly where an agency’s consulting and planning come in – thinking ahead about having the right partners on the team. Beyond the photographer, this often also means booking the photo studio, a production assistant, and of course makeup artists, stylists, and naturally models and influencers.

When searching for the right photographer, what matters most isn’t just executing the ideas, but also keeping to all the deadlines. From planning the team of makeup artists, stylists, models and assistants, to scheduled production dates, delivery deadlines and, of course, meetings along the way.

In concept discussions, it’s often about finding out who can implement the concept in a way that stays close to the client’s vision.

Photography is usually followed by post-production steps as well as booking the photo studio. Whether it’s product or advertising photography, many photo shoots take place indoors to maintain consistent lighting conditions – for example, for online shops where every image needs to look the same. Keyword: corporate identity.

Organizing and Planning the Photo Shoot

Planning and organizing the photo shoot happens right after the concept, strategy and methods have been defined and the photographer has been found. When planning the shoot, the main challenge is getting every team member to the same place at the same time. Depending on how complex the production is, this can be a bigger or smaller challenge for the agency. For any production involving more than 5 people, travel management alone becomes a major planning task. Anyone planning such a shoot without experience quickly runs into risks and drawbacks, since a lot of money can be lost on a production like this.

Worst-case scenario

Various players come together: the photo studio, your company’s marketing team, photographer, videographer, makeup artist and stylist. A shoot like this involves so many moving parts that things can easily go sideways if the planning isn’t flawless. Worst-case scenario 1: the flight is booked for the wrong city. Worst-case scenario 2: the whole team is on-site and the model is missing, and no one can reach them. Worst-case scenario 3: everything is perfect right up to the last minute, then suddenly the gimbal needed to stabilize the footage is missing. Worst-case scenario 4, much simpler: the camera battery dies. No spare battery on hand. As you can see, we could list many more worst-case scenarios that show just how complex organizing a photo shoot really is. That’s why we stand by your side as your agency!

Social Media Strategy and Agency

Social Media Agency – Full Service

✓ Goals and strategy – social media consulting
✓ Social networks – Facebook, Instagram, TikTok, YouTube and content marketing
✓ Influencer marketing – national and international
✓ Photo and video production – in-house, from photographer to editing
✓ Events – fashion shows to influencer events
✓ Speakers – media experts and presenters