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01 / Photo and video productionOwner-managed

Photo VideoProductionAgency

We produce photo and video for performance ads, branding, outdoor advertising, Instagram, YouTube, and TikTok with our own team, from concept to editing.

  • WhatConcept, photography, video, editing, and channel-appropriate formats.
  • For whomBrands that need high-quality social media content and campaign material from a single source.
  • Why usProductions for Syoss, Mercedes-Benz and Amazon Music.
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Trusted by

1 TV commercial Syoss 15 Social formats Syoss 7 Episodes produced Goldeimer 1 Mio+ Traffic Mercedes-Benz

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that need high-quality social media content and campaign material from a single source.
What
Concept, photography, video, editing, and channel-appropriate formats.
Why us
Productions for Syoss, Mercedes-Benz and Amazon Music.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Preproduction
  • Shoot
  • Post
  • Formats
  • Usage rights
  1. 01

    Concept & script

    The idea is set before the camera rolls.

    Your challenge
    Shooting days become expensive when processes are unclear.
    Our approach
    We develop the idea, script, and shooting schedule and coordinate them with you.
    Result
    An approved plan.
    • Idea
    • script
    • storyboard
    • shooting schedule
    To content production
  2. 02

    Photography

    Images for campaigns, shops, and social in a consistent look.

    Your challenge
    Images look different on each channel.
    Our approach
    We photograph products, people, and scenes in the studio or on location.
    Result
    A coherent image pool.
    • Product photos
    • lifestyle
    • portrait
    • retouching
  3. 03

    Video production

    Videos built for social that still look high-quality.

    Your challenge
    Videos are intended for one channel and do not fit elsewhere.
    Our approach
    We shoot in portrait, landscape, and square formats, considering editing from the start.
    Result
    Videos in suitable formats.
    • Filming
    • editing
    • sound
    • subtitles
  4. 04

    Channel-specific adaptation

    The same footage works across multiple platforms.

    Your challenge
    A video is simply cropped and feels out of place.
    Our approach
    We adapt length, pace, tone, and text for each platform.
    Result
    Footage that works on every platform.
    • Cutdowns
    • Text overlays
    • Formats
    To Social Media Management
  5. 05

    Creator & Talents

    People in front of the camera who fit the brand.

    Your challenge
    Casting becomes a last resort.
    Our approach
    We cast creators or talents and clarify rights in advance.
    Result
    Faces with impact.
    • Casting
    • Briefing
    • Rights
    To influencer marketing
  6. 06

    Delivery

    Everything is available in the required sizes.

    Your challenge
    Files are scattered and hard to find.
    Our approach
    We deliver in a structured way and archive transparently.
    Result
    Properly delivered files.
    • Export
    • Naming
    • Delivery

Found the right service?

Discuss production

How we work

Clear answers to the questions brands ask us most often.

Social is different

On Facebook, videos often play without sound; on YouTube, length and language matter; on Instagram and TikTok, portrait format and pace are key. We plan shoots accordingly.

One shoot, multiple formats

We shoot so that a main film, cutdowns, and photos are created from one day.

Own team

Concept, shoot, and editing from a single source shorten processes and maintain consistent quality.

Rights

We clarify rights to images, audio, and people in advance so you can use the footage freely later.

Approach and decision criteria

  1. 01

    Briefing

    We clarify objectives, channels, formats, and framework before anyone turns on a camera.

    Result: Briefing with objectives and formats.

    From you: Objectives, products, and brand guidelines.

  2. 02

    Concept

    Ideas, scripts, and process are coordinated with you to ensure a smooth shoot.

    Result: Approved concept and shooting schedule.

    From you: Approvals and access to products or locations.

  3. 03

    Production

    Filming, photography, and editing with our own team, with creators or talents on request.

    Result: Raw footage and first edits.

    From you: Contact person on the shoot day.

  4. 04

    Delivery

    Final formats in the right sizes for each channel, with cutdowns and subtitles.

    Result: Final, channel-ready files.

    From you: Feedback in a consolidated session.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Syoss Influencer TV commercial Initial situationTraditional TV commercials were too disconnected from Syoss' young target audience. IdeaWe conceptualized and produced a TV commercial featuring Elevator Boys member Luis Freitag and influencer Romina Palm — a spot that works both on television and social media. ImplementationEin TV-Spot MIT Influencern produziert, nicht nur mit ihnen besetzt. 1 TV commercial15 Social formats View case
Mercedes-Benz 1M+ traffic for G-Class & Maybach Premium automotive brands face a paradox on social media: being aspirational while remaining accessible. 1 Mio+ Traffic2 Creator Amazon Music Amazon Music Hip-hop documentary campaign Amazon Music had brand awareness but lacked cultural credibility in the German hip-hop scene. 1 Documentary produced200K+ YouTube views

Planning a similar project?

Discuss production

More work

DFDS Scandinavian cruise content 5 Content pieces2 Platforms Goldeimer 7-episode cooking show 7 Episodes produced100K+ Total views Hansa Hansa 2.6 million TV reach — Sandra Hunke 2,6 Mio TV Reach1 Ambassador
All cases

Measuring success & limitations

We analyze which formats are effective and apply these insights to the next production.

Limitations: For photo and video production, we deliver both craftsmanship and concept. Impact depends on the idea, distribution, budget, and target group, and cannot be guaranteed in general terms.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What determines the effort involved in a video production?

Scope, shooting effort, casting, and formats. After the briefing, you receive a concrete proposal instead of general estimates.

Which channels do you produce for?

For Instagram, TikTok, YouTube, Facebook, performance ads, and outdoor advertising.

Do you produce on site at our location?

Yes, by arrangement. We clarify location, dates, and process in advance.

How does the collaboration work?

Briefing, concept, shoot, editing, delivery. You have a dedicated contact person.

Can you also produce spots for TV?

Yes. One example is the Syoss spot with influencers, which was created together with social formats. More on our advertising agency page.

What affects the effort involved?

Number of formats, shooting days, casting, location, and post-production. We clarify this in the initial meeting.

Your productionStart project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request production