Remarketing: 6 good reasons for the advertising strategy + infographics

Quickly explained – remarketing (also known as re-targeting) is a targeted marketing strategy that aims to reach potential customers who have already shown interest in a product or service but have not yet converted. Perfect for your e-commerce ads. By retargeting this audience with targeted ads on different platforms, companies can increase conversion rates and improve the ROI of their marketing campaigns.

How would I describe remarketing?

Remarketing is a targeted strategy to reach out to potential customers who have already shown interest in your product or service but may not have converted so far. This strategy is based on the concept that people who have already visited your website or been in contact with your brand are more likely to become customers if they are approached again.

1. Targeted approach of potential customers with an interest in the product/service
2. Use of website visit data to increase the conversion rate
3. Increased willingness to buy through renewed appeal and presence of the brand

In principle, remarketing works like this: users are registered and targeted again, depending on which part of the sales process they are/were in. Here as “RT AD”(re-targeting advertising display).

Why does remarketing work so well?

Here are 6 reasons why people who have already shown interest are more likely to become customers:

1. Familiarity with the brand
2. Reminder of the product
3. Trust and credibility
4. Adaptation to specific interests
5. Offer of special offers or discounts
6. Reminder of unfinished actions

Familiarity with the brand

People who have already visited your website are familiar with your brand, which increases the likelihood that they will return and buy.

Reminder of the product

Remarketing ads remind potential customers that they were interested in your product or service, which can spark their interest again.

Trust and credibility

Through continuous presence and repeated contact, you can strengthen potential customers’ trust in your brand and products, which increases their willingness to buy.

Adaptation to specific interests

Remarketing ads can be tailored based on users’ previous behavior and interests, which increases the relevance of the ads and the likelihood of a purchase.

Offer of special offers or discounts

Targeted remarketing campaigns can be used to present special offers or discounts to encourage potential customers to complete the purchase.

Reminder of unfinished actions

People who have started a certain action, such as filling out a contact form or adding a product to the shopping cart, can be reminded of this action again by remarketing and encouraged to complete it.

Step by step to conversion.

How does remarketing work?

Remarketing usually works via cookies or similar tracking methods that make it possible to identify users who have visited your website. You can then present targeted ads to these users when they visit other websites on the internet, use social media or use search engines. These ads can be specifically tailored to the interests and behavior of users and encourage them to visit your website again and perform a desired action, such as making a purchase or signing up for your newsletter.

• Identification of website visitors via cookies or tracking
• Targeted ad placement on other websites and platforms
• Adaptation of ads to users’ interests and behavior to encourage repeat website visits and actions

Higher conversion: improve the ROI of campaigns

Through remarketing, you can improve the conversion rate and ROI (tip: ROI calculator) of your marketing campaigns as you are sending your message to people who have already shown a certain affinity with your brand. It is an effective way to guide potential customers through the sales funnel and ensure that no valuable leads are lost.