Posts

Facebook Fans – Get Follower and Like

Facebook fans are the people who follow a Facebook fan page. Fanpages are created by persons, organizations or companies. The basic principle of Facebook is to make friendships digitally, through so-called friend requests. However, if you have more connected relationships than a private person, e.g. public figures or companies, you need a fan page. Friendship […]

Engagement (Interaction) – Likes, comments and mentions

The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail. […]

Crowdsourcing – Mass Intelligence for Marketing and Innovation

Crowdsourcing is a popular method of binding a collective mass to a specific target. Especially due to the new possibilities and the changed transmitter-receiver model, anyone can now become the mouthpiece for a particular idea or project. Anyone who needs support, e.g. in order to achieve their goals through personnel, to gather sufficient knowledge or […]

Brandjacking – Definition and strategy for traffic increase

The word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. […]

Bio – Biography for bloggers and companies on the Social Web

8Bio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]

Influencer Marketing Strategies – Speaker Lecture @ ISM

What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]

Pitch: Marketing Aspects for Presentations – Social Media Analysis

For pitches with customers or for projects for investors or potential financiers, the analysis of social media is becoming more and more important because they are a decisive part of marketing. Whether it’s cooperation with the blogger or influencer and their instagram channel analysis or the channels of the competition and our potential in the […]

SME & Social Media Marketing: 5 questions to our expert – Magazine Interview

Small and medium-sized companies can save a lot of advertising budget through social media marketing, because a once initiated community is constant. Community, advertising, customer service and personnel search, with their own social media account companies can only win. In an interview with [ DEMNÄCHST ] today we philosophized about SMEs (small and medium-sized enterprises) […]

Advertisements in Instagram Stories: Corporate Advertising

Advertise even more effectively on Instagram? On Instagram you can not only advertise with a posting but also play advertising in the Instagram Stories. Today we want to discuss the advantages and disadvantages of such an Instagram Story ad. Like to see a real campaign? Check out this Instagram ads design best practice. But first, […]