Posts

Reality meets VR – The first virtual fashion show / fashion movie by MarcCain

The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay? Lil’Miquela has managed a rise […]

Yubo: The new TikTok / Instagram? Trend analysis – app combines Snapchat and Youtube

Yubo could become the new social network – When we talked about Musical.ly 4 years ago, everyone was still saying: what? We created the first channel for a client in 2017. With the ultra-investment from HongKong, Musical.ly became TikTok and so, quickly became one of the leading social media networks / apps in the world. […]

Pinterest advertisement: Costs, Ads example and advertising possibilities

Placing Pinterest advertisements – How much do they cost? What do ads on Pinterest look like and what advertising options do companies have on Pinterest? Here is a small, first insight with example. Two days ago, we had already written in detail about keyword marketing on Pinterest. The big topic, organic reach, instead of paid […]

Pinterest Marketing Strategy: Organic reach – 100,000 impressions / month, free!

Pinterest Marketing Strategy – Organic Reach you may already know it from the Search Engine Optimization, in E-Commerce, it is also important when it comes to Social Media Marketing, even more special Pinterest Marketing. 100.000 impressions / month free of charge are 1.200.000 impressions / year. That means over 1 million brand contacts for ideas, […]

Personnel marketing (recruiting) with social media: Measures & instruments – 9 tips!

Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. […]

Pinterest stock: Buy? Price, chart, dividend – Stock price increased by 300

We have not only reported on the success of Pinterest in our social media blog, but also in our marketing podcast, which subsequently underestimated Pinterest. More and more brands, especially in the field of furnishing, furniture and even fashion are discovering the network. Here you can create a quasi visual shopping list. A great marketing […]

Does Instagram fear TikTok? Competition: Videos instead of photos – algorithm update

Is TikTok the new instagram? Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure from TikTok is forcing Instagram to change. You too should consider this in your social media marketing […]

Instagram Shopping: Requirements, instructions, costs and tips – Selling on Insta

Instagram Shopping has been a topic for many brands for quite some time. But the new, extremely increased presence of the shopping function within the app, which brings the competition to TikTok, should definitely be worth an extra mention! Since this weekend, the shopping feature on Instagram is more present than ever, directly in the […]

Virtual influencers: LOUT about Zoe & Ella – competition for Lil Miquela (Instagram)?!

Virtual Influencer – Today in an interview with LOUT Magazine about Zoe & Ella! Are they the competition for Lil Miquela (Instagram)? Virtual influencers like Lil Miquela integrate their stories more and more into everyday life. On TikTok, Instagram, with big campaigns. Will they change the world? The new Matrix trilogy is currently being filmed […]

Google Algorithm Update: How SEO rankings change in 4 days – Example & Best Practice

The online marketing industry is shaking, Google is making a new update to its search engine algorithm! Yesterday we received an unusual amount of news, all of them concerning the latest update, which has more severe effects than most of the changes. The last figure from 2018 shows as many as 3,234 updates in the […]