Tag Archive for: Marketing

Social Media Marketing 2023: What makes sense! Campaign, target group + apps

Social Media Marketing 2023 – Social networks have become extremely differentiated in the last 10 years. While a company, brand or project used to only have to worry about Facebook, the range of marketing opportunities on social networks in 2023 is greater than ever. Facebook, Instagram, TikTok, Twitch, Pinterest, YouTube, Messenger Marketing…where do we start […]

Lead: Lead Generation for Email Lists – Quickly Explained

Lead – lead generation is a marketing term, in our context especially in online marketing and email marketing. A so-called lead, is a qualified (verified, verified) contact with a prospect who is interested in a brand or product. What do you do with a lead? Email Funnel After a lead has been generated, typically via […]

Elon Musk to buy Twitter? Impact & Shares – Online Marketing News

This week in social news: Online Marketing DE reports Elon Musk wants to buy Twitter, will he make it? And what impact will this acquisition have? In addition, decision-maker types, important for all who deal with people, whether purchasing, sales or special marketing and performance marketing. More about that in PR Blogger this week. Also […]

Reasons: Why social media? Why Marketing? + 7 simple advantages

Social Media Reasons – Are you wondering: Why social media? Why marketing? What are the reasons for social media or social media marketing in your own company? Here it is worth taking a look at the various benefits that social media brings, for B2C sales increase, but also for B2B Businesses. Why social media now? […]

Social media industries: practical examples and marketing methods

Social media industries – There are hundreds of sectors, each with its own unique challenges. Example automobile and its trend shift to e-mobility. The structural change of city centers, crafts, gastronomy, but also big players in the food industry. Here are a few insights into different areas of business and industry that rely on social […]

Key Performance Indicators (KPI): Reporting! CPM, CPC, PPC & Co. – success factors

Key Performance Indicators (KPI) – The various analysis options within social networks and, in particular, the extremely precise addressing of target groups (age, interest, place of residence, etc.), allow campaigns to be evaluated very precisely. But what does KPI actually mean? What does KPI mean? Quickly explained Simply explained: The abbreviation KPI stands for “Key […]

AIDA model in marketing: attention, interest, need = action

As always in marketing, there are very basic strategies that are also applied here in email marketing. For example, the AIDA principle. You’ve just heard about it for the first time and are asking yourself: What does AIDA mean? Here is the quick answer! Attention Attention means the user gets to know a product or […]

Performance marketing: agency, sales closing strategy

VR, VR, VR! RTL feature “virtual influencers” with Stephan Czaja (owner) – now on TV

The world is changing! This RTL feature shows how the world has changed in 2021 in the field of virtual influencers. Previously, there was a great role model from the USA, Lil Miquela. Created in 2016, the avatar today already has over 3 million Instagram subscribers. Her big jump in fame, came from a virtual […]

Literature: 5 Book Tips! Learn + optimize social media marketing

Social Media Literature – Which literature can be recommended in the area of social media marketing? Of course, we could suggest you hundreds of books now, especially when looking at the different sub-areas around social networks (Facebook, YouTube, Instagram, TikTok, …) but also performance marketing for paid reach, community nurturing for organic reach, up to […]