Reduce advertising costs: Place targeted advertising and save money

Want to reduce your advertising costs? Marketing can be expensive if it is not targeted. Targeted ads for your target group, email marketing, sales funnel, A/B testing, landing page optimization and of course regular analysis and optimization. Quite simple, isn’t it? Here’s a little input from our work and how we reduce costs for clients whose marketing strategy doesn’t quite fit the 2024 yet. What are the most effective levers for cost reduction?

Performance marketing: Efficient strategies to reduce your advertising costs

Marketing is a crucial part of any successful business. However, traditional advertising methods are often accompanied by high costs, especially if the results do not meet expectations. At a time when every marketing budget needs to be used efficiently, performance marketing is an increasingly popular solution. Find out how you can use performance marketing to reduce your advertising costs and achieve the desired results at the same time.

Targeted ads for your target group

An effective way to reduce your advertising costs is to use data-based ads that are precisely tailored to your target group. Instead of broadly distributed ads, you only pay for those who are actually interested in your product or service. This not only leads to a higher conversion rate, but also to lower advertising costs overall. Perfect for TikTok Ads, Facebook Ads, Instagram Ads and Google Ads.

Use targeted remarketing to retarget potential customers who have already shown interest and increase the conversion rate.

Here is a little more input:

• Social Ads
• Targeting
• Re-targeting / remarketing

Email marketing and sales funnel

Another powerful strategy in performance marketing is email marketing in conjunction with a sales funnel. Through targeted email campaigns, you can guide potential customers through the entire buying process and lead them to the desired action, be it a purchase in your online store or subscribing to your newsletter. This helps to maximize the efficiency of your marketing spend and reduce your advertising costs.

A/B testing for continuous improvement

A/B testing is an important method for maximizing the effectiveness of your advertising campaigns. By comparing different advertising media, campaigns or landing pages, you can find out which work best and which need to be optimized. Through continuous testing and optimization, you can ensure that your advertising budgets are used efficiently and achieve maximum return on investment.

In addition to the strategies mentioned above, there are other ways to reduce your advertising costs:

Optimization of landing pages

By continuously optimizing and A/B testing the landing pages, you can ensure that they are highly converting and thus increase the effectiveness of your advertising campaigns.

Regular analysis and optimization

Regularly analyze the results of your marketing activities and continuously optimize them to avoid unnecessary expenditure and reduce your advertising costs in the long term.

By implementing these efficient performance marketing strategies and other cost-cutting measures, you can ensure that every advertising budget invested generates measurable value for your company. So, why keep wasting money when you can optimize your marketing spend?

Reduce marketing expenditure

Spend less money, earn more money, write to us without obligation or give us a call.

• Contact us
• Marketing consulting