YouTube pre-roll ads are video ads that play before the video the viewer has actually selected, thus serving as the first point of contact between the advertising message and the viewer. They are among the most commonly used formats in video marketing because they combine a wide reach with relatively precise targeting. Anyone starting out […]
Performance Max is an automated campaign type within Google Ads that uses a single product feed and a small number of text and image assets to run ads simultaneously across Search, Display, YouTube, Gmail, Discover, and Maps. Unlike traditional campaign types, the algorithm handles all channel and bid management, eliminating the need to set up […]
A product’s barcode —technically known as a GTIN—is much more than just a number for the checkout in e-commerce. In the product feed, this identifier determines whether Google can associate a product with a specific brand or classifies it as generic and limits its reach. Anyone rebuilding their store system as part of an e-commerce […]
The campaign types in Google Ads determine where an ad appears and how much control the advertising brand retains. From classic search ads to fully automated formats, these types vary greatly in terms of objectives, data requirements, and bid management. If you choose the wrong type for your specific goals, you’ll end up paying for […]
A product feed is a structured file that an online store uses to submit its entire product lineup to Google, Meta, or other advertising platforms. Instead of creating individual ads manually, the feed provides the title, price, availability, and other attributes for each product, which the platform then uses to automatically generate ads—for example, in […]
A Google account in Merchant Center is required for products to appear at all in Google Shopping, Image Search, or automated Google Ads campaigns. Without a fully verified account, any product feed will be ineffective, no matter how well-maintained the product data is, because Google generally does not display product ads without this link. What […]
Instagram Ads run through Meta Ads Manager and share inventory with Facebook. But Instagram placements have different costs, different target audiences, and different creative requirements than Facebook. If you don’t know this, you’ll waste your budget—and wonder why your campaign isn’t performing. Instagram Ads Costs: Key Metrics Agency Tip: Instagram CPMs in Germany range from […]
YouTube is the second-largest search engine in the world —and YouTube Ads are often more affordable and effective than many people realize. CPV (Cost per View) ranging from 0.01 to 0.05 EUR for qualified viewer time: hardly any other channel can match that. Any company planning to run video ads simply can’t ignore YouTube. YouTube […]
LinkedIn Ads are the most expensive in the social advertising mix—but for B2B companies, they’re often the most profitable as well. A CPL of 50–200 EUR sounds like a lot until you do the math: a single new B2B customer is enough to pay for the entire campaign. If you’re selling complex products or services […]
TikTok Ads are the new frontier in performance marketing. CPMs of 5–10 EUR, organic reach acting as a natural amplifier, and an audience that accepts advertising as entertainment— when it’s done well. Those who jump in now pay pioneer prices. Those who wait will pay three times as much. All TikTok Ad Formats: In-Feed, Spark […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.