Google Rating: Only 1 star, 2 stars? Worst case for leads (new customers) – purchase decision

Google Rating – 74-89% (depending on age group) of over 2,200 people surveyed say “ratings influence purchase decisions.” So at least 3 out of 4 people are influenced directly, by reviews from others. Online reviews, the opinions of others, are an extremely powerful tool in online marketing. Positive reviews convince prospects faster than any top-notch […]

Social Media Marketing 2023: What makes sense! Campaign, target group + apps

Social Media Marketing 2023 – Social networks have become extremely differentiated in the last 10 years. While a company, brand or project used to only have to worry about Facebook, the range of marketing opportunities on social networks in 2023 is greater than ever. Facebook, Instagram, TikTok, Twitch, Pinterest, YouTube, Messenger Marketing…where do we start […]

1,000 days in the metaverse! How does it feel? Experience +Video documentary

We had to share this video with you today! 1,000 Days in the Metaverse. Ryan Trahan (YouTuber) has set himself a goal: he wants to experience the Metaverse and he wants to do it on a long-term basis. The journey is insanely interesting and shows what is possible in the Metaverse. Straight from the first […]

Reasons: Why social media? Why Marketing? + 7 simple advantages

Social Media Reasons – Are you wondering: Why social media? Why marketing? What are the reasons for social media or social media marketing in your own company? Here it is worth taking a look at the various benefits that social media brings, for B2C sales increase, but also for B2B Businesses. Why social media now? […]

Social media industries: practical examples and marketing methods

Social media industries – There are hundreds of sectors, each with its own unique challenges. Example automobile and its trend shift to e-mobility. The structural change of city centers, crafts, gastronomy, but also big players in the food industry. Here are a few insights into different areas of business and industry that rely on social […]

NFT ?! Crypto art & new hype: what is it? Buy, sell, exchanges and $ 69 million for 1 image

NFT Art – If there is a social trend at the moment, it is NFTs. Many talk about it, but very few have ever bought or sold NFTs on a marketplace. We were allowed to take an in-depth look at the topic of “digital art” or “crypto art” as part of a project. How do […]

Key Performance Indicators (KPI): Reporting! CPM, CPC, PPC & Co. – success factors

Key Performance Indicators (KPI) – The various analysis options within social networks and, in particular, the extremely precise addressing of target groups (age, interest, place of residence, etc.), allow campaigns to be evaluated very precisely. But what does KPI actually mean? What does KPI mean? Quickly explained Simply explained: The abbreviation KPI stands for “Key […]

Performance marketing: agency, sales closing strategy

VR, VR, VR! RTL feature “virtual influencers” with Stephan Czaja (owner) – now on TV

The world is changing! This RTL feature shows how the world has changed in 2021 in the field of virtual influencers. Previously, there was a great role model from the USA, Lil Miquela. Created in 2016, the avatar today already has over 3 million Instagram subscribers. Her big jump in fame, came from a virtual […]

Influencer x Blogger Event Examples: Agency Highlights & Best Practice

Influencer Event Examples – No event is like the other, no customer, no product and accordingly it needs creative ideas for marketing! In our strategy, we therefore no longer “only” present products, but meet the needs of the users! A simple example? A test drive in the new electric car, with your own social media […]