“X, the everything app” – Bye bye Twitter! New name, logo & app

I can’t keep up with the news at all when it comes to X. Wait a minute, X? Twitter is getting a new name. Twitter is getting a new logo. Actually, Twitter is getting a whole new one. Back in 2022, Musk said in a tweet, “Buying Twitter is an accelerant to creating X, the everything app” – now it’s happening! I’ve been talking about X.COM in my talks and speeches for years. Musk sentimentally bought it back for a few million at the time – but more on that now!

X is coming: Musk’s new app

Elon Musk has been shaking up Twitter since his takeover, and now it’s the turn of the iconic blue Twitter bird logo. The billionaire announced that the familiar bird design will soon be a thing of the past. Instead, it will be replaced by a stylized black X – a letter Musk holds in particularly high regard. This announcement, of course, was made on his own short messaging service via a tweet. “Soon we will say goodbye to the Twitter logo and gradually to all birds,” Musk wrote.

When asked how soon this could happen, he replied that he could discover a good X logo as early as tonight and then it would go live worldwide tomorrow. The familiar brightness of the bird logo will also be replaced with a plain black, as Musk also confirmed when he explained his plan in a Twitter audio chat. He emphasized that this should have happened a long time ago. Apparently, Musk is determined to give Twitter a significantly changed identity with this new design.

Just published on X, the new logo:

Elon Musk tonight – live

Captured for eternity, the 2 most important tweets (are they still tweets?).

Is Twitter becoming like WeChat? My speculations

Here’s some speculation from me, since no official announcements have been made by Twitter in this direction yet.

All-in-one platform

Like WeChat, Twitter could become an all-in-one platform that goes beyond just microblogging. Similar to WeChat, which combines chatting, payments, games, social media, and more in a single app, Twitter could offer a broader range of features to keep users on its platform longer.

You know:

“Buying Twitter is an accelerant to creating X, the everything app”

twitter.com / elonmusk

Mobile payment: Shopping and Payment

WeChat has a strong influence in China as a mobile payment system, allowing users to transfer money and make payments for purchases directly through the app. Twitter could introduce a similar feature to facilitate transactions and purchases on the platform, becoming a digital payment service provider.

New identity: WeChat has also reinvented itself

Just as WeChat introduced a new name (Weixin) and logo, Twitter could also undertake a major redesign of its brand and identity under the new concept of “X” to better represent its expanded functions and vision.

Expansion of the ecosystem: third-party providers

WeChat has created a broad ecosystem by integrating third-party apps and services, offering users a variety of experiences. Twitter could enter into similar partnerships with various companies to expand its ecosystem and provide additional value to users.

User-customized content: Algorithm and AI

WeChat provides personalized content based on users’ preferences and activities. Twitter could use similar algorithms and AI-based technologies to deliver tailored content and recommendations to users to improve their user experience.

What is x.com?

X.com was a payment service provider founded by Elon Musk in 1999 in Palo Alto, California, together with Harris Fricker, Christopher Payne and Ed Ho. As early as 1993, the domain x.com was registered and was considered a valuable address in the Domain Name System at the time. Originally, Jon Postel, a late Internet pioneer, had blocked most single-letter domain names under .com from the public, but x.com was one of three exceptions already taken.

Elon Musk expressed a flair for domain names early on and acquired the appropriate domain x.com for his company. However, X.com became the well-known online payment service PayPal in March 2000, when Musk sold his company to PayPal and customers’ accounts continued under this domain name.

Despite the sale, there was a sentimental connection in Elon Musk to the domain x.com, and in 2017 he bought it back, although the exact amount of the purchase price was not confirmed. It is believed that the price was around $5 million, but Musk himself speaks only of difficult negotiations.

What does X mean to Elon Musk?

The letter X has a special meaning for Elon Musk and appears again and again in the names of his companies. Even his son’s name, X Æ A-XII, contains the letter X. X.com was one of the first companies Musk founded, and it laid the foundation for his current success. Later, X.com became the successful online payment system PayPal.

What companies has Elon Musk founded?

Elon Musk is known for founding several companies. Besides the electric car brand Tesla, these include X.com or PayPal, SpaceX, Solar City, OpenAI, Neuralink and The Boring Company. He has also bought other companies, including Twitter.

Why did Elon Musk buy Twitter?

In October 2022, Elon Musk acquired the short message service Twitter. This purchase is connected with his plan to create his own social platform. Musk wants to create a common digital exchange place where different opinions can be discussed. There is also the possibility that user-adapted advertising will be played on Twitter in the future.

X Agency: marketing, advertising and performance

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