Very few of our customers know that we have been quietly working on a new project for months, now even more than a year: Virtual Avatars! Virtual avatars? If you still have no idea what digital avatars are, in the new interview on Online Marketing Rockstars (OMR), you can now find the answers to many […]
Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]
We’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]
Marketing, make online shop (quickly) known?! Free tips & tricks from our e-commerce agency. This podcast episode is about awareness, marketing and the first steps for you in online commerce. Marketing, make online shop known?! Now stream & learn for free on: Spotify – Marketing Podcast ITunes – Marketing Podcast Amazon – Marketing Podcast Deezer […]
The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay? Lil’Miquela has managed a rise […]
Throwback from Stephan (owner): I was so proud to work with WW (Weight Watchers). WW has the Oprah Winfrey Trust! A full day, with over 50 invited, good-humored guests. We had exclusive dance tips from and with the wonderful Motsi Mabuse. But everyone was also enchanted by star chef Andi Schweiger. He created and presented […]
Marketing Agency China – You are thinking about expanding your marketing to China? This is our overview of the most important aspects and strategies for companies and their marketing in China. Asia, especially China, is where the new trends are emerging. We take an in-depth look at the country, the development of purchasing power / […]
Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. […]
We have not only reported on the success of Pinterest in our social media blog, but also in our marketing podcast, which subsequently underestimated Pinterest. More and more brands, especially in the field of furnishing, furniture and even fashion are discovering the network. Here you can create a quasi visual shopping list. A great marketing […]
Native Ads (Native Advertising or also Native Display Ads) refer to all paid advertising formats that are discreetly marked as ads. Native Advertising is, simply put, advertising that does not look like advertising. Native Ads offer small disadvantages, but above all advantages. Did you already know? According to an AppNexus white paper, it is CTR […]
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- Virtual Avatars: “Artificial Humans” / VR in Advertising and Campaigns – Interview on OMR
- Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy
- SEO example 472 % performance: increase (rating) in 12 months – best practice e-commerce
- Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List
- Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)
- Roof tent & Vanlife! Camping holidays in the car: adventure, families, travel trend
- Creating an online store #3: Marketing, making e-commerce famous?! – Marketing Podcast
- Reality meets VR – The first virtual fashion show / fashion movie by MarcCain
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