Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. […]
Native Ads (Native Advertising or also Native Display Ads) refer to all paid advertising formats that are discreetly marked as ads. Native Advertising is, simply put, advertising that does not look like advertising. Native Ads offer small disadvantages, but above all advantages. Did you already know? According to an AppNexus white paper, it is CTR […]
In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]
Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]
Impression – Google search results, website, e-commerce, social ads on Instagram or native ads in online portals. As an online marketer, you will be constantly dealing with impressions. But what are impressions by definition? Impressions: Definition If you look at the translation of Impression, you would be able to translate it 1:1 with “impression” or […]
Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing […]
Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]
Influencer fee is read in English, “fee” stands for fee (payment). Practically, however, it also reads very well in German, as “fee”… Influencer Fee is a website where anyone can calculate Instagram prices for sponsored postings for free. What can the software do? Free evaluation of Influencern With our price calculator, we give agencies, brands […]
Seriousness and social media marketing – especially for banks, serious social media marketing but also content management and community management is decisive for brand awareness. Credible products, honest statements and trustworthy references are what counts when a bank wants to use social media marketing. The agreement between the internal marketing and the social media agency […]
Social media monitoring is important, because in the end there must always be profits. Social media campaigns are never automatically successful. Previous experience is always combined with live experience, how does the target group react at the current moment? Based on this basic information, a social media agency develops concepts to make social media channels, […]
Social Media Marketing
Your social media marketing agency! Our social media managers work every day on new successes for our clients and projects.
As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
- Personnel marketing (recruiting) with social media: Measures & instruments – 9 tips!
- Does Instagram fear TikTok? Competition: Videos instead of photos – algorithm update
- Instagram Shopping: Requirements, instructions, costs and tips – Selling on Insta
- Native Ads: definition, costs, examples and agency
- UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example
- CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference
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