Over 3.96 billion people use at least one meta platform every month – Facebook, Instagram or WhatsApp. Companies that want to advertise in this ecosystem are faced with a task that goes far beyond simply setting budgets: precise targeting, convincing creative, data-driven optimization and an understanding of algorithms that are constantly evolving. This is exactly […]
Every year, thousands of companies hire an advertising agency – and pay between 500 and 50,000 euros per month. The range is enormous, the differences between agency types even greater. This guide shows you what services you can expect, what it really costs and what you should look out for when choosing an agency. What […]
Companies that want to strategically build their brand sooner or later come up against a key question: which agency is really right for us? According to a study by the German Association of Communications Agencies (GWA), over 70% of German DAX companies work with specialized communications agencies – and for good reason. A communications agency […]
Anyone who wants to be successful with content marketing today is quickly faced with the question: produce it yourself or hire a content agency? Studies show that companies that outsource professional content production generate on average 3x more organic traffic than pure in-house teams – for the same budget. But not every agency suits every […]
Why coordinate three different agencies when just one can guarantee overall success? Today, a trade fair presence is much more than just a physical stand in a hall. It’s about construction, strategic marketing and captivating storytelling – before, during and after the event. As a holistic marketing and trade fair agency, we combine traditional trade […]
Radio advertising has long been the standard – but today it’s more precise, digital and measurable. With Spotify Ads, you can reach exactly the people you really want to target: by age, region, musical taste or interest. No wastage, no guesswork – you see clicks, reach and conversion data in real time. Spotify is the […]
Many brands face the same challenge: how do I reach a lot of people in a short space of time – and do so effectively? Traditional media such as TV, radio and print are still indispensable for this. Whether it’s a campaign in BILD am Sonntag, a radio clip on stations or a primetime TV […]
Many companies face the same challenge: How do I find the right mix of outdoor advertising, radio and digital media to become truly visible? That’s exactly where we come in. Outdoor advertising with Stroer, Wall or Hygh brings reach, Spotify ads or TV commercials complement them perfectly. Whether for supermarkets, car brands or new product […]
How much does a social media agency cost in Germany? The answer is unsatisfyingly simple: it depends. It depends on the size of the company, platforms, campaign volume and scope of services. This guide gives you realistic guidelines – without sugar-coating it. Typical pricing models for social media agencies Social media agencies work with different […]
Teams without a content calendar post on average 40% less than planned – and when they do post, they respond at the last minute. Consistency is an algorithm factor on any social media platform. A functioning content calendar is not an Excel work of art – it is the operational backbone of any social media […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.