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01 / UGC agencyOwner-managed

UGC agency

With suitable content creators, we produce authentic user generated content for TikTok, Instagram, and more. It works organically and as an ad because it looks like a real post.

  • WhatCreator selection, briefing, UGC production, rights clarification, and use in ads.
  • For whomBrands that need credible videos for social and ads without classic production.
  • Why usUGC work for Persil, Wacom, and PURELEI.
Request UGC project View work

Trusted by

-30% CPA vs benchmark Persil (Henkel) 0,06€ CPC Wacom +25% Reach PURELEI +20% Reach Catrice (Cosnova)

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that need credible videos for social and ads without classic production.
What
Creator selection, briefing, UGC production, rights clarification, and use in ads.
Why us
UGC work for Persil, Wacom, and PURELEI.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Creator Briefing
  • Usage rights
  • Authenticity
  • Variations
  • Testing
  1. 01

    Creator selection

    You work with people who fit your brand and target group.

    Your challenge
    Creators are chosen by reach, not by fit.
    Our approach
    We look for style, target group, and previous work and suggest a selection to you.
    Result
    Creators who appear credible.
    • Research
    • Shortlist
    • Coordination
    To influencer marketing
  2. 02

    Briefing & Script

    Creators know what matters and maintain their voice.

    Your challenge
    Guidelines that are too strict make content rigid; too loose, and the result is unusable.
    Our approach
    We write briefings with clear requirements and room for creativity.
    Result
    Videos that sound like the creator and still fit the brand.
    • Briefing
    • Script idea
    • Mandatory points
  3. 03

    Production

    Multiple versions with different openings.

    Your challenge
    One video is not enough to learn what works.
    Our approach
    We commission variants with different hooks and messages.
    Result
    Material for testing.
    • Variants
    • Hooks
    • Formats
  4. 04

    Rights & Approvals

    You may use videos as agreed, including for ads.

    Your challenge
    Unclear usage rights put ads on shaky ground.
    Our approach
    We clarify rights, durations, and labeling in advance.
    Result
    Legally compliant usage.
    • Usage rights
    • Duration
    • Labeling
  5. 05

    Use in ads

    UGC runs as an ad and is tested.

    Your challenge
    Good material often remains unused organically.
    Our approach
    We use the best versions in ads and learn from the results.
    Result
    More impact from the same material.
    • Ad setup
    • Testing
    • Learning
    To social ads
  6. 06

    Evaluation

    You see which hooks and creators perform.

    Your challenge
    Results are not carried over to the next round.
    Our approach
    We analyze and adjust briefing and selection.
    Result
    Better next round.
    • Analysis
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss UGC project

How we work

Clear answers to the questions brands ask us most often.

Why UGC works

People trust people. Posts in the platform’s style feel less like advertising and are viewed more often.

Fit before reach

Smaller creators with the right target group often deliver better content than larger ones with the wrong audience.

Test variants

We produce several hooks and learn from them, instead of relying on a single video.

Clarify rights

Usage rights are needed for ads. We clarify them before production.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target audience, and framework, and give you honest feedback on whether creator marketing is a good fit.

    Result: Clear target vision.

    From you: Objective, product, and target audience.

  2. 02

    Selection & briefing

    We find creators who match the brand and target audience, and coordinate briefing and rights in advance.

    Result: Shortlist and approved briefing.

    From you: Brand guidelines and approval process.

  3. 03

    Production

    The creators produce content; we coordinate processes, travel, and approvals.

    Result: Approved content.

    From you: Products and contacts.

  4. 04

    Evaluation

    Publication, analysis, and recommendations for the next round.

    Result: Evaluation with learnings.

    From you: Feedback on sales or inquiries.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Persil (Henkel) Dark posting strategy Initial situationLaundry detergent is the definition of a low-interest category on social media. IdeaWe implemented a dark posting campaign with carefully selected UGC creators. Implementation10+ Creative-Variationen via Dark Posts getestet — unsichtbar im Haupt-Feed, sichtbar für Zielgruppen. 10+ Creator variations500K+ Ad impressions View case
Wacom Wacom €0.06 CPC through UGC ads Wacom needed to reach aspiring creatives on TikTok and Instagram — platforms where art tutorials and digital creation content are booming. 340K+ TikTok impressions0,06€ CPC PURELEI +25% reach via TikTok PURELEI already had a strong Instagram presence but needed to crack TikTok — a platform with different content mechanics, a younger demographic, and a 'raw content' aesthetic. +25% Reach+10% Engagement

Planning a similar project?

Discuss UGC project

More work

Bionade TikTok: KPIs exceeded by 100% 500K+ Likes10 Mio+ Views Catrice (Cosnova) +20% reach through UGC strategy +20% Reach24 Contents in 6 weeks Kochlöffel From 0 to 2M+ views on TikTok 2 Mio+ ViewsMehrere Viral TikToks
All cases

Measuring success & limitations

We define in advance whether clicks, views, or inquiries count, and evaluate at the agreed intervals. You can find examples in the cases.

Limitations: With UGC, community reactions cannot be predicted. We select carefully, but do not guarantee reach.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is UGC?

User Generated Content refers to content created by creators or users in the style of authentic posts and used by brands.

How do brands use UGC?

For organic posts and especially for ads on TikTok, Instagram, and other platforms.

How do UGC and influencer marketing differ?

UGC refers to the content, influencer marketing to the person’s reach. Learn more on our influencer marketing page.

How does the collaboration work?

Discussion of objectives and target audience, selection and briefing, production, rights, usage, and evaluation.

Are we allowed to use UGC in ads?

Yes, if usage rights have been agreed upon. We clarify this before production.

What affects the effort involved?

Number of videos, variations, creator profiles, and duration of use. We clarify this in the initial meeting.

Your UGC-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request UGC project