Email marketing – easy segmentation and personalization, scalable success, promotion of a new product, discount for customers, information about the company. There is hardly any tool that has had so much success in online marketing over a long period of time.
Email marketing campaigns
Save time, for example in tool selection. Also remember that data must be processed efficiently (for example, target group categorization). There are many tool providers, among others Sendinblue, CleverReach, Mailchimp, GetResponse, HubSpot, but also Rapidmail and ActiveCampaign. Up to the newsletter design, the content and much more important, the strategy.
Automated emails: key to scaling
Email automation, in particular, has made email marketing a popular tool that has far exceeded the expectations of some clients.
How does it work? The answer is email funnel marketing.
Leads are collected and then, ideally, become paying customers through multiple touchpoints.
Email Funnel: Automated mails
The strategy is primarily about building a funnel (automated mails). Funnels are individual campaigns, coordinated email content, for specific target groups. Simply put: You are a DIY store and want to target craftsmen. Product X is then played out to different target groups, with different content. The processes are predefined, so to speak email 1, email 2, email 3.
Learn more here about:
This is how a funnel with automation works
Function of a funnel:
Our contact persons: Campaign experts
Learn more about email marketing! Get in touch with our experts:
Increase leads measurably!
Advantages of email marketing
Just a few of the benefits of email marketing at a glance:
- Easy segmentation and personalization
- Automated newsletter saves costs and time
- Regular interaction with users
- Simple A/B testing
- Omnichannel campaigns can be integrated
- Measurable and scalable success
Performance Marketing: Generate Leads
Email marketing is a part of the overall performance marketing strategy.
Strategy for closings: Inbound & Performance
Performance Marketing Agency – Performance marketing includes a mix of instruments from online marketing. We present you here all areas and advantages, step by step. You will get to know: Social Media, Email Marketing, Affiliates, Display Ads and Native Advertising, but also Content Marketing, Search Engine Ads and last but not least Search Engine Optimization. Everything starts with the right strategy and a good performance marketing agency that understands your craft.