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01 / Pinterest agencyOwner-managed

PinterestMarketingAgency

Pinterest works like a visual search engine. We create pins and boards from material produced in our own photo and video production and link them directly to your shop or content pages.

  • WhatPinterest strategy, pins and boards from photo and video, linking to shop and content.
  • For whomBrands from home, fashion, food, beauty, and e-commerce whose products can be well presented.
  • Why usVisual product work in the cases, for example for Rauch Juices, Hela, and FALKE.
Request Pinterest project View work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands from home, fashion, food, beauty, and e-commerce whose products can be well presented.
What
Pinterest strategy, pins and boards from photo and video, linking to shop and content.
Why us
Visual product work in the cases, for example for Rauch Juices, Hela, and FALKE.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Search and inspiration intent
  • Pins
  • Catalogs
  • Ads
  1. 01

    Strategy & keywords

    Your pins appear when people search for ideas that match your offer.

    Your challenge
    Pinterest is managed like another social channel, even though it is used for search.
    Our approach
    We research keywords and topics, organize boards, and align content accordingly.
    Result
    A plan that combines search and inspiration.
    • Topic and keyword research
    • Board structure
    • Editorial plan
    To Social Media Management
  2. 02

    Pin design

    Pins that stand out in the feed and invite clicks.

    Your challenge
    Pins look like product photos and are scrolled past.
    Our approach
    We design pins in portrait format with a clear message and suitable caption.
    Result
    Pins that match your brand and are clickable.
    • Pin designs
    • captions
    • variations
    To photo and video production
  3. 03

    Photo & Video

    Visuals that showcase products and tell stories.

    Your challenge
    Existing images are made for the shop, but not for inspiration.
    Our approach
    We produce scenes and application images with our own team.
    Result
    Material that can be used on Pinterest and elsewhere.
    • Concept
    • photo
    • video
    • retouching
    To photo and video production
  4. 04

    Shop integration

    A pin leads to a visit on the right product page.

    Your challenge
    Pins lead to the homepage, and interested users drop off.
    Our approach
    We link to relevant product and content pages and check the tracking.
    Result
    A clear path from pin to page.
    • Linking
    • catalog integration
    • tracking
  5. 05

    Pinterest Ads

    Good pins reach more people when you promote them strategically.

    Your challenge
    Pins perform organically, but slowly.
    Our approach
    We promote pins with clear objectives, test creatives, and optimize accordingly.
    Result
    More reach for pins that deliver results.
    • Campaign setup
    • target groups
    • testing
    • optimization
    To social ads
  6. 06

    Reporting

    You see which pins drive visits.

    Your challenge
    Impression numbers say little about clicks and purchases.
    Our approach
    We connect Pinterest data with website tracking and derive recommendations.
    Result
    A clear report.
    • KPI Overview
    • Reporting
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss Pinterest project

How we work

Clear answers to the questions brands ask us most often.

Search instead of feed

On Pinterest, people plan: decorating, cooking, traveling, shopping. Pins therefore last longer than posts elsewhere. We plan content based on keywords.

Portrait format and text

Pins work in portrait format with clear, concise captions. We produce material from the start to suit this.

Boards as structure

Boards organize topics and help with discovery. We build them based on keywords and use cases, not internal categories.

Linking

Every pin should lead to a relevant page. We check targets and tracking so you see what works.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, and resources, and give you honest feedback on whether and how the channel fits your goals.

    Result: Clear objectives and an honest assessment.

    From you: Objective, product, and general target audience.

  2. 02

    Audit & strategy

    We review the channel, competition, and formats, and define content, frequency, and responsibilities.

    Result: Plan with content pillars, formats, and rhythm.

    From you: Access to existing channels, if available.

  3. 03

    Creation & production

    Scripts, shooting, and editing, with our own team, creators, or both.

    Result: Final, approved content.

    From you: Products, approvals, and a dedicated contact person.

  4. 04

    Distribution & optimization

    Publishing, community, and ads if needed. We evaluate and optimize at regular intervals.

    Result: Ongoing evaluation with concrete recommendations.

    From you: Feedback and approvals as agreed.

Project references

We do not yet have a dedicated Pinterest case. These projects show the visual product work that can be transferred to Pinterest.

Featured case / Rauch Juices 5 brands, 13 countries Initial situationManaging social media for 5 different sub-brands in 13 countries — each market with unique taste preferences, cultural nuances, and platform usage patterns. IdeaWe implemented a hub-and-spoke content model: central strategy and asset production, localized execution per market. ImplementationZentrale Strategie und Asset-Produktion, lokalisierte Umsetzung pro Markt — skalierbarer Content für 13 Länder. 5 Sub-brands managed13 Countries View case
Hela France: 2 years of regional development Scale brand awareness beyond Germany with a culturally very German product. 20+ Creator (Round 1)2 Consecutive years FALKE FALKE x Haribo: Iconic collab Two legendary German brands, one impossible brief: make premium socks go viral. 3+ Years of partnershipAusverkauft Product lines

Planning a similar project?

Discuss Pinterest project

More work

Theo (Hela) Premium Vinegar — 5 Generations 1868 Tradition Since5 Generations Chamkar (Hela) Sustainable spices from Cambodia 5 Content pieces100% Sustainable Merklinger Merklinger 7x ROAS for wood-fired oven brand 800+ Leads in 2 months2,50€ Cost per lead
All cases

Measuring success & limitations

Pinterest often has a delayed effect. We track clicks, visits, and purchases over a longer period and assess which topics perform.

Limitations: On Pinterest, reach and response depend on market, offer, target group, and consistency. We do not promise specific figures, but a solid approach and honest evaluation.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a Pinterest agency do?

It plans pins and boards, creates content, links them to the shop or website, runs ads if needed, and analyzes results. With us, the visuals also come from our own production.

Who benefits from Pinterest?

Especially for brands in home, fashion, food, beauty, and weddings that can inspire visually. In the initial consultation, we check if your target group is searching there.

Do you have Pinterest cases?

We do not have a dedicated Pinterest case yet. Our cases show visual product work, which we apply to Pinterest. We prefer to be open about this.

How quickly does Pinterest take effect?

Pins often unfold their impact over weeks and months. That’s why we plan for a longer period and evaluate regularly.

How does the collaboration work?

Discussion about goals and offer, research and concept, production of the first pins, then publication and evaluation at regular intervals.

What affects the effort involved?

Number of pins, production effort, catalog size, and any advertising budget. We discuss this in the initial consultation.

Your Pinterest-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request Pinterest project