Most people know Pinterest as the contact point for ideas. No matter if it’s sayings, decoration, DIY (handicrafts), tattoos, garden, living room or hairstyles. But how do I use Pinterest for my company? Berlin, Hamburg, Munich, Cologne / Düsseldorf – Pinterest’s marketing instruments can also be used for regional and local marketing, even in an existing marketing mix. We will show you how it works here on our Pinterest Agency page and in the Pinterest Blog. The right strategy is crucial for the success of your own Pinterest channel. The use of the app and platform is free of charge, but there is also the possibility to place ads on Pinterest. Strategy, keyword analysis, pins, pin boards, organic reach and paid reach: this is how Pinterest Marketing works.
Pinterest Marketing: Overview for beginners
The relevance of Pinterest in the company’s own marketing strategy is increasing, and this is also evident in the share price.
First, an overview of the contents of this page:
Pinterest App: Registration until Marketing Report
How does Pinterest work? Basics
Social Commerce: Pinterest and Instagram Shopping
SEO and link building: search engine optimization
Organic reach: Best Practice
Core Analysis
Channel, target group and competitor analysis with subsequent consultation and goal setting.
Roadmap
Pinterest goals and Pinterest Strategy development, personal and on-site
Strategy
Pinterest keyword analysis and editorial plan from one source.
Community
Community management ensures organic reach and creates brand fans. Reading tip: Community Management
Pinterest Ads
Campaign placement, paid coverage for content, dark posts and evaluation. Read tip, example: Pinterest Ads
Reporting
Content, community and campaign analysis with subsequent monitoring and reporting. Reading tip: Monitoring
Meetings
Regular meetings with our social media experts for strategy optimization. A small insight into best practice.
Influencer
Brand advocates and recommendation marketing are a central tool in social marketing. Reading tip: Influencer Marketing
Events
With expertise from food to fashion, we organize influencer events with top media output.
Speaker
Our experts impart their knowledge to your employees or guests in a focused manner. Read tip! Pinterest Speaker
Workshop
We bring your employees up to date and accompany you as mentors in Pinterest Marketing.
Love
We work on brand fans, not followers. We create presence with attention to detail. Reading tip: Social Media Agency.
Pinterest App: Registration until Marketing Report
Most of the companies are new to Pinterest, and the relevance of the app continues to grow. 340% plus the Pinterest share in less than 12 months This shows how important the social network is becoming in the online marketing mix. Before we get into keyword analysis and keyword structures, here is an introduction.
Login: Registration and Login
Registering on the app is really very simple, the process is no different for private accounts and corporate accounts. Registration takes only a few seconds. All you need is an email address and a secure password.
Enter your e-mail address and choose your password – Alternatively: Click on “Continue with Facebook” or “Continue with Google”
Click on Login
In fact, many users, mostly private users of course, ask themselves the question, can one register with Pinterest without hesitation? As with all other social networks, the question is raised by the aspect of data protection in particular. Like Facebook, Google & Co., Pinterest is also based in the USA and can process a corresponding amount of data, so that it can in turn display targeted advertising. The big advantage for your Pinterest advertising! Because it is based on interests or visited galleries, for example. This is the big advantage for companies that want to use Pinterest for their marketing. Efficient placement of advertisements.
PS: Pinterest Forgot your password?
If you have forgotten your email address, this link will give you a hint that may help you remember your password. Click on pinterest.com/password/reset and enter your name or username.
Sayings, decoration, DIY, tattoo, garden, living room & Co.
What can I do with Pinterest? How do I become famous on Pinterest? First, why is Pinterest famous? Pinterest has been around for a relatively long time, collecting creative photos in galleries. These galleries contain various photos and are getting bigger and bigger. Ultimately, every user has several photo albums. The more such albums are collected together and the better the content or the structure of the keyword structure, the more reach the channel will have.
Top 5 searches on Pinterest:
Sayings
Decoration and DIY (handicrafts)
Tattoo
Garden
Living room
On the question of how to become successful at Pinterest: Currently, the focus is on sayings, decoration, do-it-yourself, tattoo ideas, but also tips for the garden, inspiration for the living room, bathroom and kitchen. Pinterest has also become a very diverse content platform and its users, i.e. the User Generated Content, cover many different topics. Perfect for addressing target groups.
Just how successful Pinterest is, is also shown by the share. In the last 12 months it has risen over 300%.
Pinterest stocks: 300% increase
How can you earn money with Pinterest? Either with social media marketing or by buying a block of shares. Indeed, because the share price has risen over 300% in the last 12 months.
Get inspiration, create a wishlist and go shopping! This is how Pinterest works – especially for companies.
How does Pinterest work?
Of course, we cannot discuss here all the methods, instruments, concepts and strategies that are suitable in relation to Pinterest Marketing, depending on the goals that have been set. This is just a small insight.
Basics, Pinns & Pinboards
On Pinterest it is usually about sharing individual media, these are then called “pins”. Anyone who has a pinboard in their advertising agency, PR agency or similar knows immediately what it is all about. Individual photos are linked together in certain contexts. E.g. when creating target groups. Thus finally a gallery develops. In the example of target group creation, this would be a gallery for each avatar.
The big goal of Pinterest is to conquer certain keywords. So that people come across our content when they search. That’s why individual galleries are provided with exact keywords and themes. As a grocery online trader you could for example create galleries for single fruits.
Possible theme matrix for the galleries:
Apple
Banana
Pear
…
Keyword analysis: topics structure and editorial plan
Now we come to the keyword topic. Even better than just “apple” would be “apple recipes”, as a food online retailer you could reach directly the people who need food. Ideally online, so that they order directly in their own e-commerce. Therefore we go one step deeper in the strategy and name all galleries in the following style:
Apple recipes
Banana Recipes
Pear recipes
…
Keyboard Structure Setup: Create Galleries
Within a gallery you can create new galleries. A simple explanation for this would be the apple, which is only divided.
Apple recipes is divided into galleries:
Apple smoothie
Apple cake
Apple desserts
Link setup and Google
The next important aspect is the consideration of quality, for which search engine optimization. The individual media can be provided with links, so that qualitative backlinks are built up, for good, organic traffic generated by the App Pinterest. More precisely by the users of the App, but also by search queries, from Google. This is a central function that makes Pinterest so interesting as a reach magnet.
The great advantage of all companies that are so bold and invest budgets in Pinterest is that there is little competition. Compared to Facebook Ads, Google Ads but also Native Ads, you have relatively few competitors fighting with you for specific target groups. Accordingly, the advertising prices, technical terms CPC, PPC & Co are more important, cheaper.
We help you and your brand as a Pinterest agency and social media consultant to develop your own strategies.
Now a fast typing at the end! You already have an existing E-Commerce? Whether your online store is built with Shopify, Woocommerce, Magento or other systems, as an agency we can make your products available to millions of people in no time. Pinterest link building and, as a plus, Instagram Shopping, is a great insider tip! Why? Only a few companies are really active with this tool. But with the Instagram App, in addition to Pinterest, you can reach millions more people. You can also connect target groups with each other, keyword like re-targeting, i.e. re-targeting of visitors.
How does Instagram Shopping work? What does Instagram Shopping cost? How do I activate Instagram Shopping? Especially in combination with Pinterest:
Anyone who deals with the topic of link building on the Internet, and this usually happens in relation to e-commerce and websites, will not be able to avoid Pinterest when it comes to more extensive marketing strategies.
While other social networks virtually hide links, links on Pinterest are extremely present. Every link increases the possibility of expanding reach. The more reach an online project has built up, the more successful it becomes. Ultimately, it’s all about selling, whether it’s a service, e-commerce or digital workshop.
Organic reach: best practice
Pinterest Marketing Strategy – Organic Reach you may already know from the Search Engine Optimization, in E-Commerce, it also becomes important when it comes to Social Media Marketing, even more special Pinterest Marketing. 100.000 impressions / month free of charge are 1.200.000 impressions / year. That means over 1 million brand contacts.
No time for tests and trials? Trust in the experience of our social media consultants and experts. Together we develop your social media brand communication, modern, flexible and always on the pulse of time. Here is an overview of our full range of services, also for Pinterest Marketing campaigns.
Strategic planning of your individual campaigns
Setup of your Pinterest account, fan page and design
Set up your Pinterest advertising account
Pixel integration on site and store (Tracking)
Target group analysis internal (Pinterest) and external (Pixel)
Creation of modern, multimedia advertisements
Campaign management and support
Influencer campaign management
further development and optimization of your advertisements
Analysis and reporting of ads and targets
Consulting and Branding in the Social Web
We accompany you not only as an agency but also as a social media consultant. We look forward to your project!
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