Gauth AI by ByteDance: Why parents & teachers hate the app – TikTok Strategy

Gauth AI by ByteDance: More time for TikTok! Strategy – I love Hard Fork (New York Times). Today’s podcast was actually about the TikTok ban, which was passed as a bill in the US but has not yet become law. TikTok was actually supposed to be banned in the USA, but this has not yet happened. Finally, a piece of news that I was not aware of: Gauth AI. Parents hate it when their children spend hours on TikTok . To give the kids even more time for TikTok, ByteDance has developed this AI helper app. One photo and your homework is done. What does that mean? More time for TikTok!

1 photos, the homework is already done

Today’s news from the world of apps and social media (source: Hard Fork and Forbes ) – and I’m sure many of you parents out there will be pricking up your ears! It’s about TikTok, or more precisely, its parent company ByteDance. As you know, TikTok was almost banned in the USA. Keyword: data protection and accusations of espionage. The bill went through the House of Representatives, but in the end nothing was stopped – TikTok remains for the time being.

But the real topic today is another app from ByteDance: Gauth AI. Yes, you heard right, ByteDance hasn’t had enough of keeping our kids glued to their screens, now they’re helping them with their homework too!

What is Gauth AI?

Gauth AI is a mobile app that uses AI technology to assist students with their homework. Simply take a photo of the math homework and bang – the AI solves it for you. Sounds practical, doesn’t it? The app has already been downloaded over 10 million times on Android. It also offers a paid “Plus” version, which gives students direct access to tutors. So it’s not just AI bots that are used here, but also real people who are willing to help.

What can the app do?

• Application: Photographing homework and solving it with AI
• Popularity: Over 10 million downloads on Android alone
• Additional functions: Paid version with tutoring, points system for in-app purchases

Download Gauth AI app for free

You can find the app in the App Store here:

• Gauth AI for Android
• Gauth AI for iPhone

Why could this be problematic?

Well, the biggest worry is of course that our kids will now spend even more time on TikTok and co. when they can get their homework done in seconds. That sounds like a perfect plan from ByteDance, doesn’t it? More free time for fun apps, less for cramming.

How does TikTok benefit from the new Gauth AI app?

TikTok, known for its viral videos and immense user numbers, could continue to secure a significant advantage in the digital space with the new app Gauth AI, also a product of parent company ByteDance. But how exactly does TikTok benefit from this seemingly educational application? The connection is more subtle than one might think at first glance.

Instead of the TikTok ban, the ByteDance Universium is growing.

Increase screen time

First of all, it should be noted that Gauth AI has the potential to significantly increase users’ screen time. If students can solve their homework faster with the help of an AI, this indirectly creates more free time that they could potentially spend on TikTok. This leads to a direct increase in daily active usage time on TikTok– a crucial factor for the success of the platform.

Advertising relevance and revenues

Increased time spent on the platform also makes TikTok more attractive for advertisers.

Strategy – The longer users stay in the app, the more ads can be shown to them.

This leads to an increase in advertising revenue for ByteDance. As advertising is the main source of revenue for TikTok, measures that extend usage time are invaluable.

User loyalty to the platform

Another aspect is user engagement with the platform. By offering an additional app that makes users’ everyday lives easier and ties in directly with their educational needs, ByteDance creates a closer connection to their ecosystem. Users who use both TikTok and Gauth AI are more likely to stay on this network and take advantage of other ByteDance offerings.

ByteDance Universe

Strategic positioning

The introduction of Gauth AI can also be seen as a strategic positioning against competitors. By expanding its services and moving into new areas such as education technology, ByteDance is diversifying its offering and protecting itself from the vagaries of the market. This expansion can help strengthen the ByteDance brand in the long term and consolidate its global presence.

Gauth AI: Entire app presented

Future development: USA vs CHINA

The future of Gauth AI and other ByteDance apps could be affected by political tensions between the US and China. The US government has expressed concerns about security and potential influence from the Chinese government. However, the app could remain an important resource in the education sector if ByteDance succeeds in building trust in terms of data protection and user-friendliness.

Overall, Gauth AI represents a fascinating development in the world of educational technology, the impact of which on learning and data security still needs to be monitored further.