Many brands face the same challenge: how do I reach a lot of people in a short space of time – and do so effectively? Traditional media such as TV, radio and print are still indispensable for this. Whether it’s a campaign in BILD am Sonntag, a radio clip on stations or a primetime TV spot – we take your message to where it will generate reach. Find out here how to use large media in a targeted way. No time? Click here to go directly to our agency and you can reach us here: Contact.
TV, radio and print are not old channels – they are the stage for brands that want to build trust. While social media works quickly, traditional advertising builds credibility. We know from experience: Anyone who sees a brand on TV or in a newspaper automatically rates it as more relevant. These media create awareness at the highest level.
TV: strong images, emotional impact
Radio: companion in everyday life, high repetition
BILD & Print: Reach, credibility, trust
The right strategy for TV advertising
TV advertising works particularly well when the timing, target group and message are right. Do you want to advertise the launch of a new car? Or publicize the opening of a new supermarket chain? We know from experience: Prime time is expensive – but effective if you need reach in a short space of time. We plan and place TV commercials so that budget and impact match.
Broadcast at the optimum time
Regional targeting for special interest channels
Combination with outdoor advertising for synergy
Print advertising: Visibility in BILD & Co.
A space in BILD am Sonntag or in the regional section of the BILD newspaper reaches millions – from commuters to decision-makers. Print advertising is ideal if you want to attract attention quickly and credibly. We know from experience: This reach reinforces brands that are already visible through posters or commercials. Print creates trust, which online complements.
BILD, BILD am Sonntag, WELT & Handelsblatt
Combination of advertisement & editing
High reach in German-speaking countries
Radio advertising: reach with voice
Radio is close to everyday life. In the car, in the office or when shopping – radio advertising accompanies people everywhere. This is ideal for regional retailers, supermarkets and car dealerships. We know from experience: A clear spot with recognition value sticks, especially in combination with outdoor advertising or Spotify ads.
Large media such as TV, radio and print unfold their potential when they work in a media mix. We combine classic formats with digital advertising, outdoor advertising or Spotify audio. We know from experience: These cross-channel strategies increase both brand awareness and sales. Many of our customers start with BILD and then expand into out-of-home – or vice versa.
Combined TV & OOH campaigns
Linking print ads and digital tracking
Measurable performance through media mix
Budget & planning: how to do it efficiently
Getting into large media does not have to be expensive – the decisive factor is planning. We compare prices, check target groups and negotiate conditions directly with marketers. We know from experience: With a clear message and clever media planning, even a short spot or half a page in BILD can have an enormous impact.
Media selection by target group & region
Budget planning & performance analysis
Direct access to major marketers
Communications agency: What we do for you
As a communications agency, we coordinate all media – from TV and print to radio – from a single source. We take care of planning, design, booking and reporting. Our references show how brands grow through smart media planning – from regional campaigns to nationwide launches. If you are looking for a wide reach but need structure and clarity: contact us.
https://socialmediaagency.one/wp-content/uploads/2025/10/bild-netflix-tv-stream-agentur-bildschirm-auswertung-kpi-stream-shows.jpg6001200S_kinski/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgS_kinski2025-10-26 13:55:562025-10-26 13:55:56BILD, TV and radio: advertising in major media
4.9 / 5.0