Do you want to build reach on social media without constantly running ads? Then work with keywords – yes, even on YouTube, TikTok & Co. Why is this so powerful? Because users are already actively searching for your topic. You don’t have to convince them – you just have to be visible. I’ll briefly show you how this works with a new project: We start with a clear keyword plan, pre-produce all content, edit, optimize and then publish regularly – every day, for example. This saves a huge amount of time in everyday life, brings predictable visibility and creates real impact for your brand.
How is high-quality video content created for social media, YouTube and website blogs? Today I’m giving you a look behind the scenes – from strategy to production to publication. Using two screenshots as examples, we’ll show you how we produce content for YouTube & social media – always with the aim of increasing visibility, building community and ultimately achieving conversions – whether in the store, in the newsletter or via push notifications.
Before we even start rolling the camera, one thing is certain: the theme. Because there is a clear plan behind every single video. The focus is on the target group, search intention and SEO. We draw up editorial plans for at least a quarter in advance – including keyword research and structure.
YouTube video strategy: “How we produce strategic content – from the idea to the finished video!” – PS: We use shorts (short format) directly for Instagram, TikTok, X, LinkedIn, Facebook, Snapchat.
For Doktorfy, for example, we rely heavily on search terms such as “Abnehmspritze”, “Saxenda”, “BMI calculator” or “calorie requirement”. These terms are not only used in the video titles and descriptions, but also in accompanying blog articles, which in turn link to the videos.
Formats: Longform meets shortform
A central element of our system: each video production produces several formats. As the screenshot below shows, we produce both YouTube long-form videos with a length of 3-5 minutes and shorts under 60 seconds for each topic. Both versions address the same topic, but with different depth and appeal.
“Another tip for anyone with a new brand, the first 1,000 followers are always the hardest – I still love building channels completely from 0, ultra organic. You’ll be all the happier with 10,000-follower brands, 50,000-follower brands, etc.”
This not only ensures reach on various platforms, but also increases recognition. The long form explains, the short form triggers interest. Both always lead back to the next touchpoint – either to a store link, the next video or the blog.
After the shoot, the editing begins – and for us, this is more than just technology. In tools like CapCut, we work with a clear goal: to keep the attention of the community. How do we do that? Through targeted cuts, zooms, text overlays, arrows, markers, screenshots and animations.
The second screenshot shows what this looks like. On the left is the raw material, on the right the finished cut, in which, for example, calorie information from a web calculator is shown and highlighted. Everything that is displayed is tailored to the user: easy to understand, visually clear, direct to the message.
Videoschnitt in CapCut Pro für Produktivität
Publishing & SEO: The flow decides
Our content is not simply uploaded – it is embedded. Each video is integrated into the corresponding blog post, including relevant keywords, text summaries and links to further information. This creates complete info hubs on every topic.
The videos link to each other: shorts lead to longforms, longforms lead to the blog, the blog leads to the store. Each content module has a job – and they all have the same goal: to lead the user to a conversion. This can be a purchase in the store, a newsletter opt-in or even a click on a push notification.
Content as a funnel: From visibility to conversion
The greatest strength of this system? The clarity of the flow. Every user knows what they can do next – but they don’t have to. The decision remains with the user, but we make it easy for them. This is particularly effective in combination with social proof (comments, likes, views) and call-to-actions in the video and in the text below.
Examples of successful flows at Doktorfy:
Short about “Saxenda effect” -> Longform video with application examples -> Blog article with doctor link -> Shop page with the product
Calculator video (e.g. BMI or calorie requirement) -> link to your own calculator in the blog -> further articles on nutrition -> prescription advice with medication recommendation
Regularity & community: why the plan counts
Success does not happen through a viral video – but through continuity. We post regularly. For Doktorfy, a long-form video every week or so, plus 2-3 shorts. This creates habits, trust and visibility. At the same time, we work with comments, community questions and short Q&A videos to build real closeness.
By planning in advance, we remain flexible without losing the central theme. Topics can be adapted spontaneously, but the basic framework remains the same. This is essential for sustainable success – both in SEO and on YouTube or TikTok.
How we produce high-quality video content
With the right strategy, a clear production structure and a content plan, social media, YouTube and SEO can be perfectly combined. The key lies in the interplay: topic strategy, video production, editing, blog integration, linking – everything interlocks.
And at the end? The question is always: What should the user do? A good post, a good video or a good blog leads the user exactly there – be it to the store, to the newsletter or to the next piece of information. Content is not an end in itself – it is the first step in the funnel.
Do you also want to produce high-quality content that works?
Write to us – we’ll show you how you can use your video content strategically for reach and conversions.
4.9 / 5.0