TikTok Ads – Want to advertise on TikTok? Whether it’s for the first time or to find a partner to optimize your ads: Here are real insights from our TikTok agency. First information about TikTok Ads, the strategy behind the ads, the different ads formats, costs and KPIs (key performance indicators). Social Ads on TikTok!
TikTok Performance Marketing
Organic and paid reach are unbeatable in combination. That’s why we as an agency focus on the combination and the advantages of both forms of communication. For our clients with a focus on sales target and brand awareness.
Strategy for TikTok Ads
The path to successful performance campaigns with TikTok Ads:
- Analysis actual / target; if necessary set up advertising account
- Facebook Ads Strategy
- Concept, design and implementation
- Set up campaign structure
- Tests, learnings and continuous optimization
- Monthly reporting with all KPIs
We are already providing support for our customers:
over 100.000 Euro TikTok Adspend per month
If you’re wondering why, here’s the answer:
Why TikTok Ads? Posting Boost
There is usually only a lot of organic reach (viral) for very, very creative ideas. But this is not decided by a single person, but by the entire community. Quasi random success. Randomness is of course nothing for companies that have to plan operationally and strategically.
Organic mostly < 10% of the community / almost no strangers
A second aspect, social networks live on advertising revenue, accordingly, there is reach not “for free”, it costs money. Even if your TikTok channel already has 50,000 followers, you usually only reach 3-8%.
Organic reach (average): 3-8% of the community
* Depending on the activity of the channel
Therefore, paid reach (advertising) in impact and efficiency can not be beaten by organic reach.
Ad in the TikTok app: Example
Advantage: Reach, build up precisely targeted
Paid reach has the advantage that such an advertised post (boost) also reaches people in the feed of the TikTok app who are not yet part of your community. For some brands that advertise on TikTok, brand awareness is the ultimate goal, for others newsletter signups, others want online store sales.
The biggest advantage, however, is the exact targeting of users, with advertisements, for example, according to interests or even location of the user.
Example: New sneaker collection
Let’s start a simple example: Advertise to everyone or advertise to select people? Defining specific audiences significantly increases the performance of TikTok Ads.
In the example, target group for a fashion brand (sports), respectively their new sneaker collection, available in the online shop and as a special sale in the flagship store Berlin.
Target group A – “Young athletes”:
Person 16-17 years, female, from Berlin with interest(s) in sports or competitor sneakers -> high purchase probability
Target group A gets their own ads, tailored to “their world”.
In the second step, target group AA, the so-called “lookalike audience”. In other words, people who are similar to target group A. For example, intersections in interests, place of residence, but age +/- 2 years.
Target group AA – Lookalike, “young athletes”:
People who know our people (i.e. probably have similar, sporting interests)
The individual advertisement (campaign), can be tailored exactly by us, to your specific target group. In factor time, medium, content, text and address.
All this can be achieved with sufficient reach and the right content, the right methods and tools, which you will learn about in a moment.
Precisely address, generate attention, generate closure (followers, newsletter opt-in, salesperson in the shop, etc.)
To this end, we draw up the strategy together with our customers.
Performance Ads: More than “advertising
How do TikTok Ads work? How to run TikTok Ads? As with all social networks, it’s all about having a well thought out strategy, the right content and the different audiences. The more mistakes are eliminated up front, the faster your campaigns will get rolling.
Performance-oriented strategy mix:
- Target group
- Content / Campaigns
A/B Test: Campaign optimization through comparisons
For advertising to work, it needs a good strategy and measurement of success.
A central tool to measure the success of individual campaigns (target group A > ad A; target group A > ad B, etc.) we do A/B split tests. These compare the efficiency of the ads in different target group clusters, as well as the right timing (times), media content (from text to video).
All this serves to constantly optimize your ads. The more effectively media budget is used, the higher the conversion (target fulfillment).
The more effective campaign is expanded, the less effective one is scaled back or even discontinued. In this way, you reach your target group more and more effectively over time and the efficiency of your ads increases.
Now, we could talk a lot more about campaign testing procedures, or even TikTok’s algorithm. In the end, however, one thing is important above all else: targeted creativity.
Speaking of targeting, have you heard of remarketing?
Remarketing: Re-targeting of visitors
You want to stay in touch with the visitors of your landing pages, website or online shop? With remarketing we can track your visitors and serve them ads again. So fit that we can even show product X in size Y and color Z (desired product).
Advantages upon advantages!
Run TikTok Ads
Use the whole screen on your smartphone.
Right in the feed of TikToker:
TikTok Marketing Agency – Have you ever heard of TikTok? TikTok is one of the newest social networks and maybe the successor for Instagram and Facebook. TikTok is trending, especially among young people between 8- to 18-years-old, they are mainly present on TikTok. Already, the app for Android and iOS is #1 on the download charts in over 30 countries. Strong investments are now also being made in Europe.