Advertise even more effectively on Instagram? On Instagram you can not only advertise with a posting but also play advertising in the Instagram Stories. Today we want to discuss the advantages and disadvantages of such an Instagram Story ad. Like to see a real campaign? Check out this Instagram ads design best practice. But first, the question,
What is an instagram story?
Social networks usually have the possibility to capture special moments in the form of text, photos or videos. These postings are then collected in a timeline. This timeline contains all important moments and postings. On Facebook, this is a stream in which the various contents are displayed one below the other. Instagrams focus is on photos and small videos. On Instagram, these photos and videos appear in three columns next to each other. No matter how, the latest content is always in first place. Such a posting is eternal to watch, if it is not deleted by the user. Accordingly, bloggers put a lot of effort into creating such postings. Every photo has to fit, the post-processing but also the pose. With decoration and location, such a small Instagram photo shoot takes two or three hours.
This relatively high production effort makes it difficult to publish a lot of content. At some point Instagram wanted to set itself apart from the other social networks and came up with ways to make small stories possible. This idea actually came from the provider Snapchat, whose contents are always available for 24 hours. After 24 hours the photos and videos disappear automatically. This form of information transfer brings with it completely new ideas, ways and possibilities.
Stories accompany the everyday life of bloggers
Many are not only interested in the individual photos or videos of Blogger but also want to see the life behind it. How does my blogger actually live? What’s he doing in private? What are their hobbies? What will she experience today and what will she experience tomorrow? All these questions can now be answered in a small story. Stories are, so to speak, a multimedia form of the diary. The diary for the fans or followers can be seen for 24 hours. Who wants can accompany all too the everyday life of its favorite Blogger.
How many stories does a blogger post per day from experience?
According to our experience, experienced bloggers publish 5 to 8 such little stories per day. Often you start your story in the morning, e.g. in bed to greet your fans and wish them a good morning. Then it goes on e.g. with the breakfast or with the styling for the day. Next, you sit in the car or in the taxi, and inform your fans about the planning for the day. Afterwards you might go to the first event or a fashion boutique, immediately make another small selfie video and take your fans with you. That’s exactly what a story is, we see what our idols and role models exaggerate the day.
Stories are based on the very classical principle of well-known people and the people who follow them. Different questions arise for different target groups. Some want to know what everyday life is like, others may accompany their diet. Everyone has their own interests.
As a typical Instagram Star you can also give much more background information in the stories than in photos. Since bloggers on Instagram in particular work mainly with photos and not just video material, there are of course few messages that can be conveyed. Even if it is said that a picture says more than a thousand words, it is still important to interact with words. That’s what most Instagram Stars do with comments. Instagram Stories have become an essential part and are now of course also usable for companies from experience with the advertising possibilities.
What does an Instagram Story ad look like?
When users look at stories, start the stories of the day with one click. Either you see the most recent stories of the people you are following or the most recent stories of a certain person. So when you get the general news channel, you see stories from different bloggers. Ads are placed between the different stories. The ads should look as authentic as the bloggers’ stories. The big advantage in social media is the closeness, you should also look for this in your story, especially I’m talking about human contact. Pure advertisements with text do not work, we need the human touch. A story should not take long and get to the heart of the message relatively quickly.
What does an example Instagram Story video look like?
If you think of a typical video from a story, it will most likely be 8 to 10 seconds long. A human person will say or do something that will quickly attract attention. This can be e.g. a crazy dance, e.g. a current YouTube trend that is recorded. But the person can also say something crazy, so that you have direct attention. Packaged products that can be unpacked quickly also work. In any case, you should get to the core message very quickly. Ideally, the advertised product should also be used immediately.
In the Instagram Stories, you can access additional information by wiping up on the mobile phone screen. For example, you can place links to a website or an online shop. You can also add products from the Facebook or Instagram Shop. Since Instagram is part of Facebook, you first have to set up an online shop on Facebook. Once you have done this and both were able to link Facebook and Instagram, you can also link products directly in photos and videos. How long has Instagram not offered a direct link feature, but with the new ad options, advertising on Instagram is more and more worthwhile. As a social media agency, we are happy to recommend this method to our clients in Berlin and other cities.
At Price – How much do Instagram Ads cost?
The cost of Instagram advertising varies greatly and may or may not be more effective depending on the campaign setting. The costs vary between 0.02 € and 14.00 €.
Why does advertising work so well in Instagram Stories?
If you are under 30 years old, you should understand the concept of Instagram Stories relatively quickly and the emotional power you have while viewing stories of your favorite bloggers or idols. When you’re over 30, you can imagine a story in something like a TV show, short and crisp in a celebrity magazine. Here the whole day is described within 30 or 40 seconds and in between, for 5 to 8 seconds, your display appears in exactly the same look. However, there is no big indication before that it is an advertisement. The story simply runs between the other posts, without any conspicuous marking. At first glance, it is indistinguishable from the stories for the user and is therefore perceived with the same emotional strength as the bloggers’ contributions.
Placing one’s own brand is therefore so clever and offers itself very well as a new form or strategy in social media marketing. For companies and enterprises our Social Media Agency therefore offers suitable concepts for the strategic creation but also for the creation and production of content, small videos, with emotionalizing effect. We are your contact for all questions!