TikTok Shop vs Instagram Shop – Online shopping is becoming increasingly important in today’s world, and social media platforms are playing an ever-increasing role in the marketing of products. In this article, we compare the TikTok Shop and the Instagram Shop to highlight the differences, advantages and disadvantages of both platforms. Instagram Shop: An introduction […]
Instagram introduces subscriptions as new payment model for Creator! Instagram has announced that it will now introduce subscriptions as a new payment model for Creators. These subscriptions will allow Creators to charge monthly fees to their fans in order to provide them with exclusive content. The idea behind this new payment model is that Creators […]
Blue Hook Instagram – Everyone who uses Instagram knows the blue hook. But what does it actually mean and how do you get it? In this article, we’ll tell you all about the blue tick on Instagram. We’ll also show you how to get one yourself. The blue hook on Instagram The blue checkmark on […]
There is a new update on the social media platforms Instagram and TikTok! Namely, you now have the option to rearrange your feed posts by pinning the posts you like the most. This post will then appear at the top above your other posts in your feed. But how does this work and why does […]
Understanding Instagram Algorithm – A topic this week: The Instagram algorithm. These are the three factors to consider! Plus, Social Media Hoffmann clarifies why community management is the beginning of everything – matching the algorithm, because interaction is important. Future Biz reports this week: the chronological Instagram feed returns. Are users happy? All the social […]
Dosenchallenge – The man has ideas! Thanks to Farid Bang(Ambassador), our client Silberpfeil is in the headlines again very briefly this week, we just say Next Level Social Marketing! Not only on Instagram, TikTok the “Dosenchallenge” goes viral, also online magazines like Watson report about “Farid Bang starts the Dosenchallenge” and further “Of course he […]
Instagram tips & tricks beginners – target audience (avatar), categories, analyze posts, interaction with other posts – what?! What’s it all about if you want to build an Instagram channel yourself, do marketing on Instagram and advertise? In this episode of the Marketing Podcast I ask the most important Instagram questions for beginners! My grandma […]
Is TikTok the new instagram? Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure from TikTok is forcing Instagram to change. You too should consider this in your social media marketing […]
Instagram Shopping has been a topic for many brands for quite some time. But the new, extremely increased presence of the shopping function within the app, which brings the competition to TikTok, should definitely be worth an extra mention! Since this weekend, the shopping feature on Instagram is more present than ever, directly in the […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.