Instagram is the most widely used social media platform among adults in the DACH region: over 26 million active users in Germany alone, with the trend remaining stable. And although organic reach has declined in recent years, one thing is clear for businesses: Those who understand the Instagram algorithm and use the right formats can […]
Instagram Ads run through Meta Ads Manager and share inventory with Facebook. But Instagram placements have different costs, different target audiences, and different creative requirements than Facebook. If you don’t know this, you’ll waste your budget—and wonder why your campaign isn’t performing. Instagram Ads Costs: Key Metrics Agency Tip: Instagram CPMs in Germany range from […]
Meta Advantage+ has fundamentally changed the way Facebook and Instagram advertising works – and most advertisers are still using the old manual structures. In controlled Meta tests, Advantage+ Shopping Campaigns led to 17-30 percent lower CPAs and 22 percent higher ROAS. Anyone still working without Advantage+ in 2026 is systematically missing out on performance. What […]
Instagram is one of the platforms with the highest reach worldwide in 2026 – and at the same time one of the most frustrating if the algorithm doesn’t cooperate. Many companies and creators invest hours in content that then only reaches a few hundred people. It doesn’t have to be that way. Anyone who understands […]
Instagram is growing – but growing organically is becoming more difficult. Algorithm updates, a flood of content and declining reach will make gaining real followers without ads a real discipline in 2025. Those who manage to do it anyway will build a community that buys, recommends and stays. This guide shows you the best levers, […]
Over 3.96 billion people use at least one meta platform every month – Facebook, Instagram or WhatsApp. Companies that want to advertise in this ecosystem are faced with a task that goes far beyond simply setting budgets: precise targeting, convincing creative, data-driven optimization and an understanding of algorithms that are constantly evolving. This is exactly […]
Instagram is changing the rules of the game for Reels—and any brand or company that doesn’t react quickly will visibly lose reach. The algorithm has been fundamentally overhauled, and the old strategies simply don’t work anymore. As a social media agency, we observe on a daily basis which accounts are benefiting from these changes—and which […]
In 2025,Instagram is evolving faster than ever before—and marketing agencies that fail to adapt to these changes will lose reach, relevance, and ultimately, clients. New features are changing not only the way content is consumed, but also how agencies must build their strategies, scale their campaigns, and deliver measurable results. Anyone who still uses Instagram […]
Instagram new features 2026 – What new features are available on Instagram? Instagram is constantly evolving and introducing features that facilitate creative work and promote community building – in short, Insta is becoming even more personal. Some updates are reminiscent of functions on other networks such as TikTok or Snapchat, but are tailored to the […]
Instagram’s own data shows that reels get 3x more organic visibility than feed photos and carousels. Despite this, the majority of business accounts continue to produce mainly static posts. This is a competitive advantage for those switching to Reels now. Here’s the strategy. Why Reels are the most important Instagram unit for companies Instagram has […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.