Influencer nimmt Podcast-Werbung im Studio am Mikrofon auf

Podcasts as a Form of Influencer Marketing: Host-Read Ads, Partnerships, and Brand Presence in Audio

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Podcasters have established themselves as some of the most influential voices in digital marketing—with listeners who actively listen, trust, and buy. Host-read ads and strategic podcast partnerships offer brands a reach that traditional display advertising cannot match: intimate, without a skip button, and with deep engagement. The most important thing: According to studies, podcast listeners […]

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SEO for Beginners: Tips & Tricks for Google.com Search Engine Optimization – Marketing Podcast

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SEO for beginners – Today the Marketing Podcast is about the absolute basics for companies in search engine optimization. For this, we’ve grabbed the top questions again, basic questions that make up 80-85% of the usual inquiries at a marketing agency. Instead of super explicit questions, for example about link building or about image SEO, […]

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Lean Canvas Part 3/3: Marketing and Finance (Costs/Revenues) – Marketing Podcast

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Marketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. […]

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Podcast! Learn Marketing: All About … Online, Social, Instagram, Youtube, Facebook, TikTok, E-commerce, SEO

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Marketing Podcast – Learn about individual and connected marketing areas in the marketing mix. Or simply put, what is marketing? What are the 4 marketing tools? There are lots of new ideas, methods and strategies this year too. For classic marketing, like trade shows and POS, as well as online and social. Who tests these […]

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Lean Canvas Part 2/3: Unfair Advantage, Metrics & Audience – Marketing Podcast

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In the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to […]

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Lean Canvas Part 1/3: Product & USP | Fries are boring! – Marketing Podcast

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Develop and validate business ideas in 9 steps. In episode #4, you’ll learn about the Lean Canvas! The first part is about your product, which is the business idea itself. That is 1) the problem, so you find the best 2) solutions and your 3) user promise, so your USP. Also, the tip of the […]

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You’re fired! Trump vs Twitter + Pinterest Power – Marketing Podcast

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Pinterest for Traffic and US Elections with Trump Throwback. In episode #3, Lasse introduces Pinterest. Looking at the stock and testing: how much does advertising cost on Pinterest? Plus a throwback on Donald Trump, who is now being replaced by Joe Biden. Plus Lasse’s top 3 books for entrepreneurs. Now on Amazon, Deezer, Google and […]

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Facebook Algorithm, Affiliate Marketing & Passive Income – Marketing Podcast

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Facebook Algorithm, Affiliate Marketing & Passive Income – Sometimes the little things in life make all the difference! In episode #2 we talk about Facebook algorithm, affiliate marketing, passive income, TikTok, the week, Lasse & Lukinski! “Digital people” have the attention span of a goldfish, 7 seconds! The big question is: How does our brain […]

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Social Media 2023, Fake Reviews & Hello! Marketing – Marketing Podcast

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Podcast Episode #1 – Social Media 2023, Fake Reviews & Hello! With our hosts Lasse & Lukinski. In this first episode we answer two questions. One: Who are we? Secondly: Where is the digital media / marketing world heading? Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast […]

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Richer than the Geissens: Real Estate Podcast & Book – Field Report

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AF Steuercoaching: Asset building and tax tips. In addition, Germany’s largest real estate, finance and tax Youtube channel with currently over 100,000 subscribers. In advance his Amazon bestseller “Reicher als Geissens”, which he now even makes available for free on iTunes and Spotify. After the article on the topic of becoming a social media manager, […]

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