What did Social Media One do for FALKE?

FALKE x Haribo — when two iconic German brands collide. A 3-year creative partnership combining 125 years of premium craftsmanship with the world's most playful candy brand. Sold-out collections, 12+ shoots, 3D effects and UGC that made heritage fash

What results were achieved for FALKE?

3+ Years Partnership, Sold Out Product Lines, 500K+ Social Reach, 12+ Shoots Produced.

On which platforms was the FALKE campaign run?

Social Media, Performance, Email

← All work FALKE Content / Social Media / Fashion

FALKE Content Marketing — FALKE x Haribo: Iconic Collab

FALKE x Haribo — when two iconic German brands collide.

Client: FALKE
Industry: Fashion (125 Years)
Services: Content Creation, Performance Ads, Email Marketing
Channels: Social Media, Performance, Email

3+Years Partnership

500K+Social Reach

12+Shoots Produced

The brief01

Two legendary German brands, one impossible brief: make premium socks go viral.

FALKE — 125 years of understated luxury — needed to reach Gen Z and Millennials who discover brands through content, not catalogs. The answer was Haribo — universally loved, instantly recognizable, endlessly playful. The challenge: fuse heritage craftsmanship with candy-colored joy without cheapening either brand.

The idea02

The FALKE x Haribo collaboration became a 3-year creative partnership built on contrast: premium meets playful, heritage meets pop culture.

We produced 12+ professional shoots with 3 models per session — families, kids, young adults — all wearing Haribo-themed FALKE collections. 3D effects brought gummy bears to life around the products. UGC creators added street credibility. Performance ads and email marketing closed the loop. Every single collection sold out.

What we did

01
FALKE x Haribo: Dream Collab
Two of Germany's most iconic brands in one collection — 125 years of craftsmanship meets the world's favorite gummy bears. A crossover that generated content neither brand could have created alone.
02
12+ Shoots, 3 Models Each
Families, kids, fashion-forward adults — every shoot captured a different facet of the collab. Premium production quality that matched both brands' standards.
03
3D Gummy Bear Effects
Digital 3D Haribo gummy bears dancing around FALKE products — scroll-stopping social content that blended candy-colored fun with fashion credibility.
04
Sold-Out Performance Funnel
From 3D teasers to UGC hype to targeted ads to email drops — every collection sold out. Three years running. The collab that kept delivering.