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01 / Amazon Marketing AgencyOwner-managed

AmazonMarketingAgency

We focus specifically on Amazon: Seller Central, Vendor Central, Amazon Ads, and Amazon SEO. Clearly separated from broader marketplace marketing and integrated into your e-commerce strategy.

  • WhatAmazon strategy, listings, Amazon Ads, and analysis.
  • For whomBrands and retailers who sell on Amazon and want to be found there.
  • Why usShop and product work for Hela, Rauch Juices and PURELEI.
Request Amazon project View work

Trusted by

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands and retailers who sell on Amazon and want to be found there.
What
Amazon strategy, listings, Amazon Ads, and analysis.
Why us
Shop and product work for Hela, Rauch Juices and PURELEI.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Listings
  • A+ Content
  • Sponsored Ads
  • Profitability
  1. 01

    Strategy & Account Model

    You know whether Seller or Vendor suits you and how to get started.

    Your challenge
    The account model was chosen at random and is holding you back.
    Our approach
    We review your assortment, margin, and goals, and recommend the right model and approach.
    Result
    A plan with a clear account model.
    • Model Selection
    • Assortment Analysis
    • Target Vision
    To the E-Commerce Agency
  2. 02

    Listings & Amazon SEO

    Your products are found and convince on the product page.

    Your challenge
    Title and description are uninspired and not optimized for search terms.
    Our approach
    We research keywords and optimize titles, bullets, images, and content.
    Result
    Better discoverability and conversion.
    • Keyword Research
    • Title
    • Images
    • A+ Content
    To photo and video production
  3. 03

    Amazon Ads

    Ads bring products into search results where they would otherwise rarely appear.

    Your challenge
    Ads run without structure and waste budget.
    Our approach
    We set up campaigns by product and objective and manage bids.
    Result
    More visibility with control.
    • Campaign Setup
    • Keywords
    • Bids
    • Exclusions
  4. 04

    Product Images & Video

    Images that stand out in the grid and answer questions.

    Your challenge
    Images meet requirements but do not sell.
    Our approach
    We produce images and short videos with our team.
    Result
    Product pages that sell.
    • Concept
    • Photo
    • Video
    • Infographics
  5. 05

    Inventory, Rules & Account

    The account runs smoothly and without surprises.

    Your challenge
    Inventory gaps and account issues hurt your ranking.
    Our approach
    We check account health, inventory logic, and rules.
    Result
    A stable account.
    • Account Health
    • Inventory Logic
    • Rule Check
  6. 06

    Reporting

    You see which products are profitable.

    Your challenge
    Reports show revenue but not margin after advertising.
    Our approach
    We report by product and factor in advertising.
    Result
    Actionable figures.
    • Product Report
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss Amazon project

How we work

Clear answers to the questions brands ask us most often.

Amazon is a search engine

Most purchases start with a search. Titles, content, and reviews determine who ranks at the top.

Seller or Vendor

The choice affects control, margin, and effort. We explain the pros and cons and tailor them to your product range.

Advertising and listing combined

Ads on weak product pages waste budget. We improve both together.

Distinction from marketplace marketing

Amazon is a discipline of its own. For other marketplaces, see our page on Marketplace Marketing.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

These projects showcase our work with consumer and shop brands. We do not have a pure Amazon case in our portfolio.

Featured case / Hela France: 2 years of regional development Initial situationScale brand awareness beyond Germany with a culturally very German product. IdeaWe coordinated a Europe-wide influencer campaign with 50 creators in multiple countries — each producing localized content around Hela products. 20+ Creator (Round 1)2 Consecutive years View case
Rauch Juices 5 brands, 13 countries Managing social media for 5 different sub-brands in 13 countries — each market with unique taste preferences, cultural nuances, and platform usage patterns. 5 Sub-brands managed13 Countries PURELEI +25% reach via TikTok PURELEI already had a strong Instagram presence but needed to crack TikTok — a platform with different content mechanics, a younger demographic, and a 'raw content' aesthetic. +25% Reach+10% Engagement

Planning a similar project?

Discuss Amazon project

More work

puzzleYOU puzzleYOU 1M+ Reach — Custom Puzzle Content 1 Mio+ Reach3 Creator Rexin DIY Content for Building Materials E-Commerce 3 Shorts ProducedDIY Content Focus FALKE FALKE x Haribo: Iconic collab 3+ Years of partnershipAusverkauft Product lines
All cases

Measuring success & limitations

Revenue, margin, and advertising efficiency matter. We define which figures are important in advance and report at the agreed intervals.

Limitations: In Amazon marketing, offer, competition, page, and budget all influence results. We state upfront what is realistic and do not guarantee results.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does an Amazon marketing agency do?

It optimizes product pages and search, sets up ads, manages the account, and analyzes results.

Seller or Vendor?

This depends on product range, margin, and control. We assess your situation and recommend a model.

How quickly does Amazon SEO take effect?

Improvements to listings often take weeks to show results. We define a monitoring period and evaluate regularly.

How does the collaboration work?

Discussion of product range and objectives, analysis, listing and campaign setup, launch with tests, then a fixed cycle of management and reporting.

Do you have Amazon cases?

We do not have a pure Amazon case. We show work with consumer and shop brands and state this openly.

What affects the effort involved?

Number of products, account status, competition, and budget. We clarify this in the initial meeting.

Your Amazon-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request Amazon project