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01 / Content Production AgencyOwner-managed

ContentProduction forBrands

Content production starts with planning and only ends when a post has an impact. We combine photo, video, film, audio, creator network, and UGC so that each channel receives content that fits.

  • WhatEditorial and content planning, photo, video, film, audio, and UGC.
  • For whomBrands that need high-quality content for multiple channels on a regular basis.
  • Why usProductions for Syoss, Schwarzkopf and Goldeimer.
Request content project View work

Trusted by

15 Social formats Syoss 10+ Social assets Schwarzkopf 7 Episodes produced Goldeimer 24 Contents in 6 weeks Catrice (Cosnova)

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that need high-quality content for multiple channels on a regular basis.
What
Editorial and content planning, photo, video, film, audio, and UGC.
Why us
Productions for Syoss, Schwarzkopf and Goldeimer.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Editorial planning
  • Production
  • Asset variants
  • Approvals
  1. 01

    Content Strategy & Planning

    You know which content you need for which channel and when.

    Your challenge
    Content is created spontaneously and does not fit together.
    Our approach
    We plan topics, formats, and channels in an editorial plan and combine shoots.
    Result
    A plan that makes production efficient.
    • Content strategy
    • editorial plan
    • formats
    • shoot planning
    To marketing strategy
  2. 02

    Photo & Video

    Consistent quality for images and video from a single source.

    Your challenge
    Photography and video come from different providers and appear inconsistent.
    Our approach
    We produce with our own team and keep look and tone consistent.
    Result
    Material that looks like your brand.
    • Concept
    • shoot
    • editing
    • retouching
    To photo and video production
  3. 03

    Film & Spots

    Spots that work on TV and social media.

    Your challenge
    A spot only fits one format.
    Our approach
    We consider main film and cut versions together.
    Result
    One film, many uses.
    • Concept
    • shoot
    • editing
    • cutdowns
  4. 04

    Creator & UGC

    Content from people who match your target group.

    Your challenge
    Advertising appears staged and lacks trust.
    Our approach
    We select creators, brief them, and clarify rights in advance.
    Result
    Authentic content for organic and ads.
    • Selection
    • briefing
    • rights
    • approval
    To the UGC agency
  5. 05

    Audio & Podcast

    Audio content for people on the go.

    Your challenge
    Audio is only considered as an afterthought.
    Our approach
    We develop format, production, and distribution.
    Result
    Audio as a standalone channel.
    • Format
    • recording
    • editing
    • distribution
    To the Podcast Agency
  6. 06

    Delivery & Analysis

    All formats are tailored to each channel, and you see what works.

    Your challenge
    Finished material is never reused or analyzed.
    Our approach
    We deliver in all required sizes and analyze after publication.
    Result
    Material that works multiple times.
    • Formats
    • Subtitles
    • Analysis
    To tracking & analytics

Found the right service?

Discuss content project

How we work

Clear answers to the questions brands ask us most often.

Plan before filming

A well-planned shoot saves weeks later. We plan topics and formats so one shoot serves multiple channels.

One production, many channels

From one shoot we create the main film, edited versions, and photos. This keeps quality high and effort manageable.

Own team and creators

Our team provides control over look and sound, creators add credibility. Depending on the goal, we combine both.

Rights and approvals

We clarify usage rights and approval processes in advance, so nothing is blocked after filming.

Approach and decision criteria

  1. 01

    Briefing

    We clarify objectives, channels, formats, and framework before anyone turns on a camera.

    Result: Briefing with objectives and formats.

    From you: Objectives, products, and brand guidelines.

  2. 02

    Concept

    Ideas, scripts, and process are coordinated with you to ensure a smooth shoot.

    Result: Approved concept and shooting schedule.

    From you: Approvals and access to products or locations.

  3. 03

    Production

    Filming, photography, and editing with our own team, with creators or talents on request.

    Result: Raw footage and first edits.

    From you: Contact person on the shoot day.

  4. 04

    Delivery

    Final formats in the right sizes for each channel, with cutdowns and subtitles.

    Result: Final, channel-ready files.

    From you: Feedback in a consolidated session.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Syoss Influencer TV commercial Initial situationTraditional TV commercials were too disconnected from Syoss' young target audience. IdeaWe conceptualized and produced a TV commercial featuring Elevator Boys member Luis Freitag and influencer Romina Palm — a spot that works both on television and social media. ImplementationEin TV-Spot MIT Influencern produziert, nicht nur mit ihnen besetzt. 1 TV commercial15 Social formats View case
Schwarzkopf Holistic social media for 5 sub-brands Manage social media for 5 sub-brands simultaneously — each with its own target audience, visual identity, and content needs. 5 Sub-brands500K+ Likes Goldeimer 7-episode cooking show Creating a cooking show for a brand known for toilet paper and social enterprise. 7 Episodes produced100K+ Total views

Planning a similar project?

Discuss content project

More work

DFDS Scandinavian cruise content 5 Content pieces2 Platforms Catrice (Cosnova) +20% reach through UGC strategy +20% Reach24 Contents in 6 weeks FALKE FALKE x Haribo: Iconic collab 3+ Years of partnershipAusverkauft Product lines
All cases

Measuring success & limitations

Reach, engagement, and inquiries show what resonates. We define key metrics in advance and evaluate them at the agreed intervals.

Limitations: For content production, we provide both craft and concept. Impact depends on idea, distribution, budget, and target group, and cannot be guaranteed in general terms.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a content production agency do?

It plans content, produces photo, video, and audio, works with creators, and delivers channel-appropriate formats. Most of this comes from our own team.

How do content production and photo-video production differ?

Content production is the planning and overall system; photo and video are parts of it. Details on our photo and video production page.

How does the collaboration work?

Briefing, concept, production, delivery, and analysis. You have a dedicated contact person.

Do you also produce on site at our location?

Yes, by arrangement. We clarify location, dates, and process in advance.

How much content does a channel need?

That depends on the channel and objective. We plan volume and frequency realistically in the initial consultation.

What affects the effort involved?

Volume and type of formats, production effort, number of channels, and creator involvement. We clarify this in the initial consultation.

Your content-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request content project