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01 / Retail MediaOwner-managed

Retail Media Agency

Retail Media places your advertising directly on marketplaces and retailer platforms such as Amazon or Otto. We integrate Sponsored Products with your shop, Google Shopping, programmatic, and display.

  • WhatRetail Media planning, Sponsored Products, listings, and analysis.
  • For whomBrands that sell through retailers and marketplaces and want to increase their visibility there.
  • Why usRetailer and shop work for Hela, Penny, and Rauch Juices.
Request Retail Media project View work

Trusted by

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that sell through retailers and marketplaces and want to increase their visibility there.
What
Retail Media planning, Sponsored Products, listings, and analysis.
Why us
Retailer and shop work for Hela, Penny, and Rauch Juices.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Onsite/Offsite
  • Retailer data
  • Commerce KPIs
  • Incrementality
  1. 01

    Platform & assortment strategy

    You know where your assortment needs advertising and where it does not.

    Your challenge
    Advertising runs for everything, even for products with no chance.
    Our approach
    We analyze assortment, competition, and platforms, and set priorities.
    Result
    A plan that consolidates your budget.
    • Assortment analysis
    • platform selection
    • priorities
    To media planning
  2. 02

    Sponsored Products

    Your products appear in the retailer’s search results.

    Your challenge
    Products do not appear or are too far back in the retailer’s search.
    Our approach
    We build campaigns by assortment and manage bids based on results.
    Result
    More visibility at the point of purchase.
    • Campaign setup
    • bids
    • keywords
    • exclusions
  3. 03

    Listings & content

    Product pages that convince and are easy to find.

    Your challenge
    Product pages are thin and unclear.
    Our approach
    We improve titles, images, and descriptions with our own production.
    Result
    Better pages, better conversion.
    • Title
    • images
    • description
    • A+ content
    To photo and video production
  4. 04

    Integration with your shop

    Retail Media and your own shop complement each other.

    Your challenge
    Channels are considered separately.
    Our approach
    We coordinate retailer advertising with your own shop and Google Shopping.
    Result
    Consistent presence.
    • Channel alignment
    • assortment logic
    • messaging
    To the E-Commerce Agency
  5. 05

    Measurement

    You see what advertising has delivered in sales.

    Your challenge
    Platform figures are difficult to assess.
    Our approach
    We prepare and standardize data for comparison.
    Result
    Reliable evaluation.
    • Data preparation
    • evaluation
    To tracking & analytics
  6. 06

    Reporting

    A clear report on advertising and sales.

    Your challenge
    Reports show clicks but not sales.
    Our approach
    We analyze by assortment and derive recommendations.
    Result
    Clear next steps.
    • Assortment Report
    • Recommendations

Found the right service?

Discuss Retail Media project

How we work

Clear answers to the questions brands ask us most often.

What is Retail Media

Advertising on retailer platforms, where purchase decisions are made. This shortens the path from ad contact to purchase.

Assortment first

Not every product needs advertising. We allocate budget to products with potential and a strong offer.

Product pages

Ads lead to product pages. If these are weak, the budget is wasted. We improve both.

Platforms and own shop

Retailer advertising and your own shop must not conflict. We align assortment, terms, and messaging.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

These projects show our work with retail and consumer goods brands. We do not have a pure Retail Media case in our portfolio.

Featured case / Hela France: 2 years of regional development Initial situationScale brand awareness beyond Germany with a culturally very German product. IdeaWe coordinated a Europe-wide influencer campaign with 50 creators in multiple countries — each producing localized content around Hela products. 20+ Creator (Round 1)2 Consecutive years View case
Penny Penny x Glücksgefühle How does a discounter become culturally relevant for Gen Z? 200K+ Festival VisitorsQR In-Store Activation Rauch Juices 5 brands, 13 countries Managing social media for 5 different sub-brands in 13 countries — each market with unique taste preferences, cultural nuances, and platform usage patterns. 5 Sub-brands managed13 Countries

Planning a similar project?

Discuss Retail Media project

More work

Persil (Henkel) Dark posting strategy 10+ Creator variations500K+ Ad impressions Wolt Wolt -40% CPI, pitch won for 2026 -40% CPI reduction3+ Months active Wacom Wacom €0.06 CPC through UGC ads 340K+ TikTok impressions0,06€ CPC
All cases

Measuring success & limitations

Sales, shelf share, and advertising efficiency matter. We define what is important in advance and report on a regular basis.

Limitations: In Retail Media, offer, competition, page, and budget all influence results. We state upfront what is realistic and do not guarantee outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is Retail Media?

Advertising on retailer and marketplace platforms, such as sponsored products in search results.

Who benefits from Retail Media?

For brands that sell through retailers or marketplaces and want to increase their visibility there.

How does Retail Media differ from Marketplace Marketing?

Retail Media refers to advertising, Marketplace Marketing covers the full package of listing and advertising. More on our Marketplace Marketing page.

How does the collaboration work?

Discussion on assortment and goals, analysis, campaign setup, test launch, then a fixed cycle of management and reporting.

Do you have Retail Media cases?

We do not have a dedicated case. We show our work with consumer brands and state this openly.

What affects the effort involved?

Number of products, platforms, and budget. We clarify this in the initial meeting.

Your Retail MediaStart project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request Retail Media project