Zum Inhalt springen

01 / Microsoft Ads agencyOwner-managed

Microsoft Ads agency

Advertising on the Bing network is often overlooked, even though it can reach a high-purchasing B2B audience with less ad pressure. We import existing Google Ads campaigns, adapt them, and track results accurately.

  • WhatMicrosoft Ads campaigns, import from Google Ads, adaptation, and tracking.
  • For whomCompanies with existing Google Ads campaigns who want to test additional reach in Bing search.
  • Why usPerformance work for Merklinger, tesa, and Wolt.
Request Microsoft Ads project View work

Trusted by

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Companies with existing Google Ads campaigns who want to test additional reach in Bing search.
What
Microsoft Ads campaigns, import from Google Ads, adaptation, and tracking.
Why us
Performance work for Merklinger, tesa, and Wolt.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Bing Search
  • B2B Intent
  • Import
  • Optimization
  • Conversion
  1. 01

    Assessment of potential

    You know in advance whether Microsoft Ads can be worthwhile for you.

    Your challenge
    The channel is ignored or launched without review.
    Our approach
    We review search volume, target audience, and competition for your offer.
    Result
    An honest assessment.
    • Potential analysis
    • Target group review
    • Recommendation
    To Google Ads
  2. 02

    Import & Adjustment

    Existing campaigns run on the new network without having to rebuild everything.

    Your challenge
    Importing without adjustment leads to poor results.
    Our approach
    We import from Google Ads and adapt bids, ads, and exclusions to the network.
    Result
    Fast launch with a sensible structure.
    • Import
    • Adjustment
    • Exclusions
    • Bids
  3. 03

    Target groups & targeting

    Ads reach relevant industries and functions.

    Your challenge
    Targeting is not used because it is unfamiliar.
    Our approach
    We use available audience options and test them against each other.
    Result
    More relevance with less wasted reach.
    • Audience options
    • Testing
    • Evaluation
  4. 04

    Conversion Tracking

    You see which ad generates inquiries.

    Your challenge
    Figures from multiple networks cannot be compared.
    Our approach
    We set up measurement and consolidate the figures with Google Ads.
    Result
    Comparable results.
    • Tracking
    • Consolidation
    • Testing
    To tracking & analytics
  5. 05

    Supplementary ads

    Additional formats complement search where appropriate.

    Your challenge
    The channel remains limited to search ads.
    Our approach
    We review native ads and remarketing as supplements.
    Result
    More opportunities with existing interest.
    • Native
    • Remarketing
    • Testing
  6. 06

    Reporting

    You see what the additional channel delivers.

    Your challenge
    The channel's contribution remains unclear.
    Our approach
    We report separately and in comparison, and derive recommendations.
    Result
    A clear picture of the benefits.
    • Comparison report
    • Recommendations
    To the performance marketing agency

Found the right service?

Discuss Microsoft Ads project

How we work

Clear answers to the questions brands ask us most often.

Who benefits from Microsoft Ads

The channel is most effective as a supplement to Google Ads, especially in B2B and with audiences using Microsoft products. We review this in advance.

Import with adjustment

Importing saves time but does not replace adjustment. Bids, exclusions, and ads require fine-tuning.

Separate evaluation

We evaluate the channel separately so you see if it performs, and not just as part of an overall value.

Coordination with Google Ads

Both networks share strategy and measurement. We keep structure and figures compatible.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

We do not have a dedicated Microsoft Ads case in our portfolio. These projects show our performance work in other channels.

Merklinger Featured case / Merklinger 7x ROAS for wood-fired oven brand Initial situationMerklinger had a premium product with no digital presence. IdeaWe divided the campaign into three USP pillars — grilling, baking, cooking — with dedicated landing pages and ad sets. ImplementationDedizierte Kampagnen für Grillen, Backen und Kochen — jede mit eigener Landingpage, Ad Set und Messaging. 800+ Leads in 2 months2,50€ Cost per lead View case
tesa tesa 179+ ads, partnership extended How do you make adhesive tape exciting on social media? 11+ Campaigns44+ Ad sets Wolt Wolt -40% CPI, pitch won for 2026 Optimizing cost per install (CPI) in one of the most competitive app categories. -40% CPI reduction3+ Months active

Planning a similar project?

Discuss Microsoft Ads project

More work

Wacom Wacom €0.06 CPC through UGC ads 340K+ TikTok impressions0,06€ CPC Persil (Henkel) Dark posting strategy 10+ Creator variations500K+ Ad impressions Hoover 4.86M traffic — 28 creators 4,86 Mio Traffic28 Creator
All cases

Measuring success & limitations

Counting inquiries or sales per channel. We define this in advance and classify the results honestly.

Limitations: With Microsoft Ads, offer, competition, website, and budget all influence the results. We state upfront what is realistic and do not guarantee outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is Microsoft Ads?

Microsoft Ads is the advertising platform for Bing search and other Microsoft environments. Ads work similarly to Google Ads.

Is Microsoft Ads worthwhile alongside Google Ads?

Often yes, especially as a supplement in B2B. We review search volume and target audience for your offer in advance and give honest feedback if it is not suitable.

Can campaigns be imported from Google Ads?

Yes, import is possible. We then adapt the campaigns to the network.

How does the collaboration work?

Discussion about objectives and offer, potential assessment, import and adaptation, launch with tests and a fixed cycle of optimization and reporting.

Are there Microsoft Ads cases?

We do not have a dedicated case. We show performance work in other channels and state this openly.

What affects the effort involved?

Account size, number of campaigns, and budget. We clarify this in the initial meeting.

Your Microsoft Ads-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request Microsoft Ads project