What did Social Media One do for Merklinger?

A Bavarian wood-fired oven manufacturer scaled from 8 to 200 monthly sales through USP-focused campaigns — grilling, baking, cooking — with world champion griller content.

On which platforms was the Merklinger campaign run?

Social Media, Performance, Email

← All work Merklinger Performance / Content / Food

Merklinger Performance Marketing — 7x ROAS for Artisan Oven Brand

Q: What results were achieved for Merklinger?

800+ Leads in 2 Months, €2.50 Cost per Lead, 7x ROAS, 200/mo Units Sold (from 8).

Client: Merklinger
Industry: Grills & Outdoor
Services: Content Creation, Performance Ads, Email Marketing
Channels: Social Media, Performance, Email

800+Leads in 2 Months

€2.50Cost per Lead

7xROAS

200/moUnits Sold (from 8)

The brief01

Merklinger had a premium product with no digital presence.

Selling 8 units monthly through word-of-mouth, they needed to scale without losing their artisan brand perception. The challenge: making a €3,000+ oven irresistible to people who've never seen one in person.

The idea02

We split the campaign into three USP pillars — grilling, baking, cooking — with dedicated landing pages and ad sets for each.

World champion griller content added credibility. Hyper-specific landing pages (one product, one audience, one message) converted at 8-15%. Email nurturing sequences closed warm leads. The result: from 8 to 200 monthly sales at just €2.50 cost per lead.

Film

What we did

01
3 USP Pillars
Dedicated campaigns for grilling, baking, and cooking — each with its own landing page, ad set, and messaging.
02
World Champion Credibility
Content featuring a world champion griller added instant authority — social proof that converts premium price points.
03
Hyper-Specific Landing Pages
One product, one audience, one message per page. Conversion rates of 8-15% — far above industry average.
04
Email Nurturing Sequences
Warm leads closed through automated email sequences. Ads create interest, emails create customers.

What mattered

The secret to €2.50 CPL? Hyper-specific landing pages.

One product, one audience, one message. Dedicated lead pages convert at 8-15%.

About the client

Merklinger is a Bavarian manufacturer of handcrafted wood-fired ovens — premium outdoor cooking equipment for grilling, baking, and cooking. A family business rooted in Bavarian craftsmanship, selling artisan ovens that retail from €1,500 to €5,000+.

Services