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01 / Performance AgencyOwner-managed

PerformanceMarketingAgency

For us, performance marketing means: clear goals, accurate measurement, and budget allocated where it has impact. We view search, social, and other channels as a single paid media budget.

  • WhatCross-channel paid media, tracking, testing, and reporting.
  • For whomBrands and shops looking to measurably increase inquiries, leads, or sales.
  • Why usProven results for Merklinger, Wolt, and Persil.
Request a performance project View work

Trusted by

7x ROAS Merklinger -40% CPI reduction Wolt -30% CPA vs benchmark Persil (Henkel) 4,86 Mio Traffic Hoover

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands and shops looking to measurably increase inquiries, leads, or sales.
What
Cross-channel paid media, tracking, testing, and reporting.
Why us
Proven results for Merklinger, Wolt, and Persil.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Funnel
  • CPA/ROAS
  • Testing
  • Attribution
  • Scaling
  1. 01

    Target image & KPIs

    Everyone knows what success means and how it is measured.

    Your challenge
    There are many figures, but no shared target metric.
    Our approach
    We define goals and KPIs with you and link them to the budget.
    Result
    A unified target image.
    • Target image
    • KPIs
    • budget logic
    To marketing strategy
  2. 02

    Paid Media

    Ads in search and social are coordinated rather than run separately.

    Your challenge
    Channels are managed separately and compete for the same budget.
    Our approach
    We plan and manage channels together and shift budget based on results.
    Result
    A shared budget with clear management.
    • Channel plan
    • campaigns
    • budget management
    To Google Ads
  3. 03

    Creatives

    Visuals that match the platforms and are testable.

    Your challenge
    A visual runs too long and loses effectiveness.
    Our approach
    We develop variants, test them, and learn from the results.
    Result
    Fresh visuals with a clear learning curve.
    • Concept
    • UGC
    • Variants
    • Testing
    To the UGC agency
  4. 04

    Tracking & Data

    You know exactly what each euro achieves.

    Your challenge
    Figures from tools contradict each other.
    Our approach
    We set up measurement, check data protection, and create joint reporting.
    Result
    Reliable data foundation.
    • Measurement concept
    • Setup
    • Data protection
    To tracking & analytics
  5. 05

    Conversion Optimization

    More visitors turn into inquiries or purchases.

    Your challenge
    The page loses interested users after the click.
    Our approach
    We review pages and processes and test improvements.
    Result
    More results from the same traffic.
    • Page review
    • Testing
    • Recommendations
    To CRO
  6. 06

    Reporting

    A report that makes decisions easier.

    Your challenge
    Reports are lengthy and lack recommendations.
    Our approach
    We consolidate the key figures and derive next steps.
    Result
    Clear view of impact.
    • Monthly report
    • Recommendations

Found the right service?

Discuss a performance project

How we work

Clear answers to the questions brands ask us most often.

Objective before channel

We start with the business objective and derive channels from it, not the other way around.

One budget

Channels share a single budget. We shift it based on impact, not habit.

Measurement

Without accurate measurement, every optimization is just opinion. We clarify this before starting.

Test and learn

We plan tests with criteria and document what we learn. This way, the account grows based on facts.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Merklinger Featured case / Merklinger 7x ROAS for wood-fired oven brand Initial situationMerklinger had a premium product with no digital presence. IdeaWe divided the campaign into three USP pillars — grilling, baking, cooking — with dedicated landing pages and ad sets. ImplementationDedizierte Kampagnen für Grillen, Backen und Kochen — jede mit eigener Landingpage, Ad Set und Messaging. 800+ Leads in 2 months2,50€ Cost per lead View case
Wolt Wolt -40% CPI, pitch won for 2026 Optimizing cost per install (CPI) in one of the most competitive app categories. -40% CPI reduction3+ Months active Persil (Henkel) Dark posting strategy Laundry detergent is the definition of a low-interest category on social media. 10+ Creator variations500K+ Ad impressions

Planning a similar project?

Discuss a performance project

More work

Wacom Wacom €0.06 CPC through UGC ads 340K+ TikTok impressions0,06€ CPC tesa tesa 179+ ads, partnership extended 11+ Campaigns44+ Ad sets Hoover 4.86M traffic — 28 creators 4,86 Mio Traffic28 Creator
All cases

Measuring success & limitations

We define in advance which figure counts and report at the agreed intervals. Examples illustrate our case stories.

Limitations: In performance marketing, offer, competition, website, and budget all influence results. We state upfront what is realistic and do not guarantee outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is performance marketing?

Marketing focused on measurable goals such as inquiries, leads, or sales, and continuously managed by results.

What does a performance agency do?

It plans channels, manages budgets, sets up measurement, develops creatives, and reports. With us, everything comes from one team.

Which channels are included?

Depending on the objective: search, social, shopping, display, email, and more. We select based on objective and target group.

How does the collaboration work?

We start with objective and budget, set up measurement, test, and then manage in a fixed reporting cycle.

How quickly will I see results?

Initial data comes quickly; reliable results require a learning phase. We plan for this and communicate openly what we observe.

What affects the effort involved?

Number of channels, creative requirements, measurement complexity, and budget. We clarify this in the initial meeting.

Your performance-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request a performance project