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01 / InsightsOwner-managed

MarketingInsights,Agency knowledge

Insights are the foundation of every good strategy. We conduct target group analysis, develop reliable personas, and evaluate advertising impact and brand perception, so you know instead of guess.

  • WhatTarget group analysis, personas, competitor monitoring, and impact evaluation.
  • For whomBrands that want to better understand target groups and support decisions.
  • Why usAnalysis work for Schwarzkopf, Burlington, and Rauch Juices.
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Trusted by

+35% Younger target group Burlington 300% Social growth Hitchcock 5 Sub-brands Schwarzkopf 6 Mio+ Views Badoo

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that want to better understand target groups and support decisions.
What
Target group analysis, personas, competitor monitoring, and impact evaluation.
Why us
Analysis work for Schwarzkopf, Burlington, and Rauch Juices.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Own observations
  • Tests
  • Market analyses
  • Lessons learned
  1. 01

    Research question

    You know which question the analysis should answer.

    Your challenge
    Analyses collect data without a clear question.
    Our approach
    We refine the question and define methods and sources.
    Result
    A clear research assignment.
    • Research question
    • method selection
    • sources
  2. 02

    Target group analysis

    You understand the needs, language, and channels of your target group.

    Your challenge
    Target groups are described based on assumptions.
    Our approach
    We evaluate data, interviews, and social signals.
    Result
    Target group profiles with evidence.
    • Data evaluation
    • interviews
    • social listening
  3. 03

    Personas

    Persona profiles that are used in daily business.

    Your challenge
    Personas seem made up.
    Our approach
    We build personas from data and validate them with your sales team.
    Result
    Usable profiles.
    • Personas
    • needs
    • channels
    To marketing strategy
  4. 04

    Competition & market

    You see what others are doing and where there are gaps.

    Your challenge
    Competition is assessed subjectively.
    Our approach
    We monitor appearances, topics, and ads.
    Result
    An objective market overview.
    • Competitor analysis
    • topics
    • gaps
  5. 05

    Impact & brand perception

    You know whether measures are effective.

    Your challenge
    Impact is assumed.
    Our approach
    We evaluate key figures and, where appropriate, surveys.
    Result
    Evidence-based impact assessment.
    • Key figures
    • surveys
    • evaluation
    To tracking & analytics
  6. 06

    Recommendations

    Insights become decisions.

    Your challenge
    Studies end up in a folder.
    Our approach
    We condense results into recommendations and actions.
    Result
    Concrete next steps.
    • Report
    • workshop
    • actions

Found the right service?

Discuss insights project

How we work

Clear answers to the questions brands ask us most often.

Start with the question

Good analyses start with a clear question. Data alone does not provide answers.

Combine methods

Figures show what happens, conversations show why. We combine both.

Honest about limitations

Samples and data have limitations. We state them clearly.

Make it usable

Results must help in daily business. We translate them into actions.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify the situation, objectives, and framework, and honestly tell you where we can help.

    Result: Shared understanding of the task.

    From you: Objectives, target groups, and previous measures.

  2. 02

    Analysis

    Market, competition, target group, and own data are reviewed and assessed.

    Result: Condensed analysis with key insights.

    From you: Access to existing figures and studies.

  3. 03

    Concept

    From the analysis, a plan emerges with priorities, responsibilities, and KPIs.

    Result: Concept paper with action plan.

    From you: Feedback and approval of the direction.

  4. 04

    Implementation & support

    We implement or support your team and regularly check if the plan is working.

    Result: Ongoing evaluation and adjustments.

    From you: Dedicated contacts on your side.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Schwarzkopf Holistic social media for 5 sub-brands Initial situationManage social media for 5 sub-brands simultaneously — each with its own target audience, visual identity, and content needs. IdeaWe developed individual content strategies for each sub-brand while maintaining a shared visual DNA. ImplementationIndividuelle Content-Pläne für got2b, Gliss, Schauma und mehr — eigene Stimmen unter einem gemeinsamen visuellen Dach. 5 Sub-brands500K+ Likes View case
Burlington Burlington Gen Z repositioning Repositioning a heritage sock brand for Gen Z — a generation that sees socks as a fashion statement, not just basics. +35% Younger target group150K+ TikTok views Rauch Juices 5 brands, 13 countries Managing social media for 5 different sub-brands in 13 countries — each market with unique taste preferences, cultural nuances, and platform usage patterns. 5 Sub-brands managed13 Countries

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More work

Hitchcock Hitchcock 300% social growth 300% Social growth3 Summer events FALKE FALKE x Haribo: Iconic collab 3+ Years of partnershipAusverkauft Product lines Badoo TikTok growth for dating app 6 Mio+ Views380K Likes
All cases

Measuring success & limitations

We review whether recommendations have improved decisions and document the results.

Limitations: For insights, we base recommendations on available data. Where data is missing, we state this and mark assumptions as assumptions.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What are insights?

Findings about target groups, market, and impact that support decisions.

Which methods do you use?

Data analysis, social listening, competitor monitoring, and, where appropriate, surveys and interviews.

How reliable are the results?

We openly state the data basis and limitations.

How does the collaboration work?

Discussion, question definition, analysis, report, and workshop.

How does this relate to strategy?

Insights provide the basis, strategy is the decision. More on our marketing strategy page.

What affects the effort involved?

Question, methods, and number of target groups. We clarify this in the initial meeting.

Your insights-Start analysis.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request insights project