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01 / Digital PR agencyOwner-managed

Digital PR,digitaleMedia relations

Digital PR combines classic press work with the goal of strong backlinks. We place your stories in relevant online media, building both reach and search visibility.

  • WhatOnline media relations, link-worthy content, placement, and evaluation.
  • For whomBrands looking to build reach and authority for their topics through online coverage.
  • Why usMedia and content work for DAZN, WW, and Hansa.
Request a digital PR project View work

Trusted by

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands looking to build reach and authority for their topics through online coverage.
What
Online media relations, link-worthy content, placement, and evaluation.
Why us
Media and content work for DAZN, WW, and Hansa.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Story angles
  • Outreach
  • Editorial placement
  • Measurement
  1. 01

    Topics & occasions

    You have stories that online editors will pick up.

    Your challenge
    Topics are interchangeable.
    Our approach
    We look for data, studies, and newsworthy occasions.
    Result
    Topics with a hook.
    • Topic discovery
    • angle
    • evidence
  2. 02

    Link-worthy content

    Content that is cited and linked.

    Your challenge
    There is nothing worth linking to.
    Our approach
    We develop analyses, guides, or graphics with unique value.
    Result
    Content with link potential.
    • Study
    • guide
    • graphics
    To link building
  3. 03

    Media outreach

    Editorial teams listen to you.

    Your challenge
    Requests look like mass emails.
    Our approach
    We address editorial teams personally and appropriately.
    Result
    Targeted outreach.
    • Research
    • Outreach
    • Follow-up
  4. 04

    Placement

    Reports appear in relevant media.

    Your challenge
    Placements are arbitrary.
    Our approach
    We coordinate placements by topic and credibility.
    Result
    Relevant placements.
    • Coordination
    • Placement
    • Labeling
  5. 05

    Connection to SEO

    Reports strengthen your site in search.

    Your challenge
    PR and SEO operate separately.
    Our approach
    We coordinate links and target pages.
    Result
    More visibility from media coverage.
    • Target pages
    • Linking
    • Coordination
    To the SEO agency
  6. 06

    Evaluation

    You see what media coverage has achieved.

    Your challenge
    Links are counted, impact remains unclear.
    Our approach
    We connect publications with visibility and visits.
    Result
    A report with impact.
    • Publications
    • Links
    • Visits
    To tracking & analytics

Found the right service?

Discuss a digital PR project

How we work

Clear answers to the questions brands ask us most often.

PR and Links

Reports in online media generate reach and can strengthen search visibility. Whether and to what extent cannot be guaranteed.

Value first

Editorial teams link to content with value. We first create the reason.

No shortcuts

We do not buy placements that violate guidelines and we label collaborations.

Distinction

You can find classic, cross-channel press work on our page for the PR agency.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify which story you want to tell and who should hear it.

    Result: Clear message and target media.

    From you: Goals and topics.

  2. 02

    Positioning

    We develop messages, evidence, and contacts that are sustainable for editorial teams.

    Result: Message plan.

    From you: Access to facts, figures, and interview partners.

  3. 03

    Implementation

    Content, outreach, and collaborations are prepared and implemented.

    Result: Publishable content and contacts.

    From you: Approvals according to the agreed schedule.

  4. 04

    Evaluation

    We collect publications and responses, and assess what works.

    Result: Analysis with recommendations.

    From you: Feedback from sales and communications.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / DAZN 3 events, PPV record, sold out Initial situationDAZN wanted to bring combat sports into the social media mainstream. IdeaWe built a campaign ecosystem around the hashtag #ALLEFUERAGIT — uniting combat sports fans, gaming influencers like MontanaBlack, and mainstream audiences. ImplementationVon einer einzelnen Kampagne zu 3 ausverkauften Events — die DAZN-Partnerschaft wuchs mit jedem Erfolg und bewies den langfristigen Wert von Kampagnen-Kontinuität. 3 Events partnershipAusverkauft Homecoming event View case
Weight Watchers (WW) Weight Watchers (WW) WW: Legendary creator event The annual creator gathering by WW needed to be legendary. 50+ Creators on site200+ Posts & stories Hansa Hansa 2.6 million TV reach — Sandra Hunke Hansa needed a brand ambassador who could credibly represent everyday household products while also generating TV reach. 2,6 Mio TV Reach1 Ambassador

Planning a similar project?

Discuss a digital PR project

More work

CannaZen CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries 10 Mio+ Views65K+ Patients Generali Generali Influencer event: 6.1M impressions 6,1 Mio Impressions4,3 Mio People reached CM Models 1M+ visitors, 0 ad spend 50K Views/video47K IG followers
All cases

Measuring success & limitations

Publications, link quality, and visits show impact. We define in advance what counts.

Limitations: In Digital PR, coverage cannot be guaranteed. We improve the chances through relevance and good preparation.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is Digital PR?

Press relations for online media with the aim of coverage and backlinks.

Do you guarantee links?

No. We increase the chances through relevance and preparation.

How does Digital PR differ from link building?

Digital PR works through stories and media, while link building is more systematic via sources. More on the link building page.

How does the collaboration work?

Conversation, topics, content, outreach, and evaluation.

Do you have Digital PR cases?

We do not have a dedicated case. We show media work from other projects and state this openly.

What affects the effort involved?

Number of topics, content effort, and target media. We clarify this in the initial meeting.

Your Digital PRStart project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request a digital PR project