Hansa Influencer Marketing — 2.6M TV Reach — Sandra Hunke

Hansa needed a brand ambassador who could credibly represent everyday household products while generating TV-level reach.

The challenge: finding talent who is both recognizable on television and authentic enough for social media — without the astronomical budgets of A-list celebrities.

We matched Sandra Hunke — known as the "Model-Klempnerin" (model plumber) from Kabel Eins's "Achtung Kontrolle" — as the perfect bridge between TV and social media.

Sandra's unique positioning as a glamorous tradesperson gave Hansa an authentic, relatable ambassador for both coffee and sanitaryware. The multi-year partnership grew organically through trade fair appearances, TV productions, and contract extensions, accumulating 2.6M TV reach.