In Cooperation with Cocaine Models Agency
Influencer Marketing – Wow! For real? The word “influencer” is not a modern invention of marketing, but a business model that has worked for thousands of years, also known as “recommendation marketing”. A recommendation means that people (with influence) affect other persons through positive opinion. Persons who receive the recommendation will usually stick to it as well, once they are ready to buy. Many people also know the term “ambassador”, which represents a brand opposite to customers.
What actually makes an Influencer Agency?
The tasks of an Influencer agency consist mainly of promoting the talents of young bloggers and bringing them together with the right customers. For each blogger the authenticity of his or her channel on Instagram, YouTube or Facebook is particularly important. Therefore the selection of the right projects and customers for the respective influencer is one of the absolute main tasks of agencies and management in Germany and worldwide. Conversely, the needs and requirements of the customers must be combined with the perfect bloggers. This mediation work and the connection from the art management as well as the aspects of advertising and marketing make a good influencer agency. In particular, the promotion of young talents takes a lot of time from agencies. First of all it is about developing a channel, as well as the personality behind the channel. Because the work of bloggers from social media to live events is becoming more and more common.
- Long-term support in development and development
- Customer management and contract negotiations
- Conception of authentic sponsorship
- Personality development
Bloggers are very popular brand ambassadors and are therefore increasingly booked for events and events with increasing reach. At these events, they are primarily responsible for generating the necessary range in advance or on the day of the event. The generation of this reach has increased to a completely different level, as with classic print campaigns. Young bloggers already reach up to a million people. Only established media have such high reach. At the same time, the scattering effects and / or losses for the bloggers are very low. The fact that their fans and their followers mostly consist of a very well definable target group, messages on their channels are all the more successful in relation to the classical marketing strategies and methods in agencies.
The new idols: Bloggers show the real life
The fans and followers of the bloggers are also extremely involved, in the story of the blogger. You want to know where your favorite blogger is, what clothes he or she is wearing, or with whom he or she is on the road?
What used to be the great musicians or actors, today are the young bloggers in the social networks. Nowadays, there are already 14 and 15-year-olds reaching more than 100,000 people. This is a great responsibility and especially in the young years, it is important to get a professional management with experience as early as possible. Because only an established and renowned Influencer Agency, young bloggers can show the way to combine school, education and the job. Renowned agencies pay special attention to the fact that their schoolmates are hard at school and have a good degree. Because no matter how life goes, a good education is always the foundation and the key to success.
Management benefits for bloggers and influencers
For young bloggers, the advantage unfolds quickly, by winning time. Time is so extremely valuable. 19 of 20 requests are not relevant. Either the fees are too small, the right to use is too big or not in relation to the customer’s budget, in part the customer is not serious or it is only a question that went to hundreds of bloggers. Agencies filter the good inquiries from those who only cost you time. Whenever you get a telephone call from your agency, you can be sure that it will be worthwhile to go to the phone.
In the next step, Influencer agencies take the entire process to negotiate terms I in the hand. So bloggers do not have to worry about the contract negotiations or the details, but can focus entirely on the expansion of their profile and their channels. Through this win-win situation, both sides can grow. In addition, the network is worthwhile for young bloggers, because influencer agencies also represent larger bloggers and other bloggers in the vicinity, keyword: user migration. This makes it easier to meet the right events and meet new people to increase their reach through postings, stories, videos or self-esteem. These are just some of the advantages of an Influencer agency that bloggers and customers have. Both can rely on the agency and thus the Influencer Agency is always the link for professional advertising campaigns and social media campaigns.
How much does an influencer actually earn?
The merit of a blogger or the costs for companies are closely related to various factors, but these are relatively straightforward. An extremely important factor, of course, is the commitment. Here the users interact with the content of the respective blogger, the higher the quality is a posting. This includes, of course, a number of followers, ultimately determining the total range that is possible. For the different sizes, you can use the PAM formula. It divides the bloggers into different levels and categories. There are three decisive levels, each with three or four subcategories. The first stage deals with the Special Interest Influencers (PAM SI). Their range is between 300 and 30,000 followers. They are again divided into three sub-categories: the micro influencers, the nanoinstrumental and the pico influencer. The next category is the bloggers between 30,000 and 3 million (PAM). They are the classical influencers and a still relatively large group. Completely in proportion to the bloggers of the third stage, the Extraterrestrials (PAM E). They are followed by 100 million people and their opinions count worldwide. They no longer have an influence on their own sphere, but also affect the media, politics and society.
- Commitment: What is the interaction of the fans?
- Range: What is the total number of organic fans?
The factor allowed a categorization to be rated quickly for agencies, as well as for customers also with regard to the costs for each individual item. The formula can be read here: Influencer classification / formula.
In addition, the cost or price for influencer depends on their lookup, who is much trouble and is processing his content accordingly, offers added value as the photos are often reused by other media, especially stars and persons of public life. If then, for example, If the clothing show the next morning still in the breakfast television, it has a more worth for the company a double more. Fortunately, the relevance of the person, is it a prominent or not? Does it have a certain public or not? This is also true
Influencer for Fashion
Influencers are indispensable especially in the area of popular fashion. The young bloggers have especially discovered fashion companies and the entire clothing industry for their marketing activities. They pick up new trends and present them to their fans.
The modes of the show are very different. While some focus on photos, which they then post on Instagram or Pinterest, others make elaborate videos for YouTube. Very popular are, for example, Unboxings. In a unboxing, the Youtuber, unlike in the advertising, presents not the actual product for the presentation, but the packaging or the dispatch box.
The emotions are real, especially when you wait two or three weeks for the new exclusive pair of shoes! Now you grab your camera, take the packaging and start its unboxing video. Over five to six minutes, the Youtuber looks almost exclusively at the finally arrived package, he talks about the brand and about the new shoe. The processing, the fire and just as well, which could be used perfectly: for sports, at the first date or in the evening in the club. This makes the users particularly intensified. At the end of the video, the shoe is finally unpacked after a long period of tension. And of course, the fans are also looking forward to this moment of joy, and many will order the shoe. So whether it’s photo marketing on Instagram or Pinterest, or more complex videos on YouTube, bloggers are real gold for the fashion industry.
Influencer for events
Many social media agencies as well as event agencies book Influencer and Blogger especially gladly for events for customers. Bloggers work similarly to prominent people at an event, they provide the necessary attention. Whether in the run-up to the event or during the event, live on site. Likewise, later Vlogs are rotated, which then give a backstage insight. Especially bloggers events have done many agencies, because here directly several bloggers come together, which in turn link and mark each other, so that followers mutually reciprocate. This increases the number of interaction, as well as the range of your own event. No matter whether it is a product presentation or the inauguration of a new hotel, the influencers will ensure that the event is getting a lot of attention.
There are many other creative ways to integrate Influencer into your own event. So you can as well as Automarke excellently the fans to a test ride with the Leiblings blogger to invite. You’ll see, whether social media agency or events marketing agency, Instagram, Facebook, Pinterest and YouTube offer numerous opportunities for the marketing of events.
In the Product Launch window
As already mentioned, the radiance of bloggers and influencers is not only to the fans, but also to the friends of the fans very large. This is why they are increasingly booked when it comes to the presentation of new products, from home appliances to TV flat screens, the new digital camera or the smartphone. Whether it’s a live event or a product launch in a particular country or region, it is quite independent.
New products or brands can be quickly added with a specific image. This works just as well as with the smartphone. Especially the manufacturers of high-quality smartphone put at the beginning of the launch of Blogger and Influencer with the new mobile phones. They then make the usual recordings and mention casually that they do it eg. with their new iPhone or Samsung made. The smart brand product is so easy to place and the buying probability increases.
Influencer: brand ambassadors and product placement
Influencers can have positive but also negative effects on brands:
- Make an opinion: First Mover
Wishes and needs for the first time
- Opinion: recommendation marketing
Wishes and needs
- Disagree: Negative Marketing
Negation of products and brands
What marketing strategies does an influencer pursue?
Influencer or Ambassador (brand ambassadors) represent companies, products and brands. Whether it’s fitness shake, food supplements or new fashion collections of established companies. As an influencer one integrates strongly with the represented brands in its own daily life and actually integrates it into its own life. Especially bloggers, ambassodors, and influencers attach great importance to authenticity. That is why just as much importance is attached to the fact that you can really identify with the advertised brand. This makes the advertising impact for companies by influencers and brand ambassadors so great and unique when they work together. Because the advertising is not “crass” placed, that is as striking as an advertising poster, it is only a part of the life. If for example, we have a camera manufacturer, the latter can very well place new lenses with a top photographer. It stands for quality and will only recommend lenses, which at best correspond to their own quality standards. Here we return to the absolute authenticity of the influencer. Through the close connection to the fans and followers increases the obligation of the honest communication. Especially as influencers like all Perosnen in public life are strongly dependent on their fans.
Ambassador for brands and companies – Authentic advertising and virality through brand ambassadors
Trademarks need an interactive and rich platform to promote new products, services and collections. More effective than classic advertising is, of course, multipliers. They support brands by being close to their fans and followers by encouraging new customers and prospects. As a rule, this is still happening today through classical mass advertising. The typical posters in the city center, which you can see and which are often enough when you are in the city center. So much so that they do not really notice anymore. That is why modern-minded and digitally operating advertising agencies are always looking for smart solutions to pack advertisements in a way that they reach the consumer directly without high scatter losses.
Reliable scattering losses are avoided by the integration! Why? The most direct communication with the end user is achieved by not talking directly to the consumer but already convincing people. For example, your regular customers! Quite honestly, when did you last think about using the existing customer base to activate new contacts?
Recommendation marketing for more shopping district
As mentioned above at the beginning of the article, the recommendation is one of the decisive selling arguments in relation to cooperation with opinion-forming persons. If we receive recommendations from friends, or from people we trust fully, or a very high social reputation, we will buy a product more likely than if we had offered it through classic advertising.
Secret weapon of the Influencer: reputation, oral propaganda, virality
Influencer marketing means a great deal of influence within your target group
We can call it modern viral marketing or in the classical sense, oral propaganda. This recommendation, mouth propaganda, is the absolute secret weapon of the influencers. They have often built up a community through their many years of work that has not followed their lives, but also every single step in the career. Brands that work with Influencern are fast for their fans and followers interesting brands and much more with the label “buyable”.
What is the successful influencer campaign for companies?
Let’s look at an example: We have a company that plans to launch a product at the turn of the year. The market is not relevant in this respect. Influencer marketing has brought rapid success in almost every country. Let us assume that this product is a “simple” product expansion of an existing product line. Thus, when we assume that there are usually a handful of comparable products or services, we have nothing special. That is, our product to be imported is not an absolute world novelty. Nevertheless, the product is, from the perspective of the company or the marketing, an interesting purchase option for people. Let’s take a closer look at the top example of a camera manufacturer’s lens. Who would be better suited to market the lens or to represent, as a photographer?
Let’s go through the options. The first option would be to book expensive advertising. These are usually booked in magazines or on large posters. In the online world, you can book classic advertisements in search engines such as Google or share your content with ads on social networks like Facebook or Instagram. Smart social media managers and online marketers trust that their advertising is targeted to the right people. That’s why you hire agencies to find the right influencer for their brand. In this step, the companies usually come to an agency like us. We take over the entire administration and the organizational process for your advertising campaign. We find the right influencer! This is what our customers trust.
Medication of Influencers – The typical campaigning process in Influencer Marketing
How can you imagine the typical mediation process of an influencer? The first inquiry from our customers contains roughly rough data of the project. This includes not only target countries, target groups, but also product details. The first question is whether there are many more questions (why this blog article was created). We sort all information and focus on relevant areas that promise the greatest success in online marketing.
We are therefore focusing not only on the purely quantitative reach of the influencers but also on the effectiveness of our digital campaigns. As already mentioned, the avoidance of scattering losses is the A & O. In this way, we maximize profits and streamline the necessary investments to a minimum.
Which influencers are interesting?
The right selection of influencers in social media management using a relevance matrix. After the initial analysis, consulting talks and precise design of the digital measures, we go one step further and choose the optimal matching multipliers for their project. So accurate that target group with the fanbase of the influencer covers the bulk. First, we create a rough grid for the customers from the respective profile of the opinion pictures. We take a closer look at the challenge and the specific characteristics of each advertising project. Once we have created our matrix, we can quickly and accurately choose the right tools and negotiate an optimum for the customer.
Sending of products with immediate integration
Once we have selected the perfect people for your project, we will send the products to be placed to the influencers as an agency. They will then interact with the product in their own way. They will write, rate, recommend, speak or just shoot photos. All bloggers will post on their blogs or on their social channels via the customer. They give recommendations, produce test reports or just try out the new product.
New product presentation – Unboxing videos of bloggers
There are countless possibilities for new products, not only the classic blog articles but also new innovative video concepts such as Unboxings. Here, bloggers do not really “separate” the product. Instead, they are looking forward to opening the package together with their fans. The Vloggers spend hours with the perfect cut, the thumbnail on Youtube, the description of the video and many details. In the run-up the video is worked hard and the whole concept. In the Unboxing video is then over five minutes about the actual product tells up then comes to the actual unpacking. In addition to these, there are countless other innovative presentation concepts for new products. For advertising agencies and any form of PR and marketing, working with Influencers is a truly successful concept in online marketing. The strategy is mostly based on very low scattering losses, an absolute advantage for every company!
Let’s say you are a fashion brand from Paris and want to create the market entry. As we have already described in other blog posts, it is possible to promote a wide range of advertising through classic ways, such as print advertising in magazines and on posters or TV advertising for new products. There are so many modern techniques in online marketing, as well as Facebook ads, Google ads and more! For your company, there is a direct route to the customer via multipliers and influencer branding.
Image transmission for brands
Influencers have often built their channel for years. This requires daily care and constant creation of new content, which is constantly interesting for the fans. Once you have built such a community, you have direct access to thousands, hundreds of thousands, or even millions of people. Anyone who has done this will, of course, be strictly aware of the products or brands he or she represents. Just as the fans pay attention to which brands and products use, use or wear their model. As a result, brands have immediately transferred their (positive) image to themselves. This transfer of a positive image will quickly make the brand a well-known name in the world of the influencers. If their target group is now very close to that of the customer and, for example, between 8 and 30 years, usually female or male, is better, it does not work! Direct Involvement thanks to Influencer Marketing.