Influencer Marketing Agency

With our influencer agency, we connect brands with the right content creators. From micro to mega influencers – we maximize your reach and help you use influencer marketing successfully.

Influencer Agency: Marketing & Recommendations

Influencer Marketing Agency – Beauty, E-Cars, Household Goods, Home & Garden: We are your partner on the path to greater reach, engagement and brand success, backed by many Influencer Cases. From inspiring workshops to targeted research and the placement of data-driven performance ads (e-commerce and leads) to organizing unforgettable events – we bring your brand into the world of influencers. Discover how we turn creative ideas into impressive results. Let’s tell your brand story together and grow your impact. Welcome to your key to successful influencer partnerships!

The word influencer isn’t a modern invention of marketing, but a business model that has worked for thousands of years, also known as “recommendation marketing“.

A recommendation means that people (with influence) affect other people through positive opinion-forming. People who receive a recommendation will usually act on it, once they’re willing to buy. Many also know this concept as the Ambassador, who represents a brand to customers. For our clients, we handle everything, from consulting to ideas, implementation and production of influencer campaigns. We support you through every step of influencer marketing.

Questions? Talk to us or write to our influencer relations experts: Contact

Your agency for content creators 2026:

Real experiences instead of advertising
Full-service content creator agency
Partnerships for Instagram, TikTok, YouTube & more
Content creation: user generated content
Reach boost through social ads
From briefing to reporting
Experience from many cases

Stephan M. Czaja, Owner
CXMXO Group

Influencers & UGC:

What does an influencer agency actually do?

The main task of an influencer agency is to nurture the talent of young bloggers and connect them with the right clients. For every blogger, the authenticity of their channel on TikTok, Instagram, YouTube or Twitch is especially important. That’s why choosing the right projects and clients for each influencer is one of the core tasks of agencies and management companies in Germany and worldwide. Conversely, clients’ needs and requirements must be matched with the perfect bloggers.

Almost any topic can be featured, especially lifestyle of course, from cute pets like cats and dogs, the next or last trip, new e-cars, the right wallbox, water pumps, but also fashion, plenty of beauty, and even banks. That’s how diverse influencer marketing 2026 is.

What we do! Tasks at a glance

No time to read much? Here’s the short version!

Workshop for goals, target audiences and budget
Influencer research and evaluation
Campaign concept and content strategy
Communication and negotiations
Content creation and partnership contracts
Rollout on influencer channels
Running performance ads (data-driven) and optimization
Event organization and promotion
Analysis, reporting and improvement

Content creators (influencers) show real life

Influencers’ fans and followers are also extremely invested in the influencer’s story. They want to know where their favorite influencer is, what clothes they’re wearing right now, or who they’re hanging out with.

What big musicians or actors once were, young influencers on social networks are today. People who reach over 1,000,000 people entirely on their own. This is a huge responsibility, and especially at a young age, it’s important to get professional, experienced management as early as possible. Because only an established, reputable influencer agency can show young influencers how to balance school, education and work. Reputable agencies pay close attention to making sure their talent works hard in school and gets a good diploma. Because no matter how life unfolds, a good education is always the foundation and the key to success.

We help, advise and support

For young influencers, the benefit becomes clear quickly, through the time they save. Time is extremely valuable. 19 out of 20 inquiries aren’t relevant. Either the fees are too low, the usage rights are too broad relative to the client’s budget, sometimes the client isn’t reputable, or it’s just a mass inquiry sent to hundreds of influencers. Agencies filter the good inquiries from the ones that just cost you time. Whenever you get a call from your agency, you can be sure it’ll be worth picking up the phone.

In the next step, influencer agencies take over the entire process of negotiating terms. This means influencers don’t have to deal with contract negotiations or the details, and can instead focus entirely on growing their profile and channels. This win-win situation lets both sides grow. The network is also valuable for young influencers, since influencer agencies also represent bigger influencers and other influencers nearby – keyword: audience crossover. This makes it easier to get invited to the right events and meet new people, boosting your own reach through posts, stories, videos or selfies. These are just a few of the advantages an influencer agency offers bloggers and clients. Both sides can rely on the agency, making the influencer agency the link for professional advertising and social media campaigns.

Examples

From our cases! From UGC to events, here for WW.

Test drive with a Toyota hybrid.

Generali Moves Germany influencer event with Angelique Kerber, Pamela Reif, Fabian Arnold and many more.

Farid Bang in Dubai for Silberpfeil.

What does an influencer cost?

An influencer’s earnings, or the cost for companies, is closely tied to a few factors, though they’re fairly manageable. One key factor is of course engagement. The more users interact with a given blogger’s content, the more valuable a post is considered. Then there’s the number of followers, which ultimately determines the potential total reach. For the different size tiers, you can use, for example, the PAM formula. It splits influencers into different tiers and categories. There are three key tiers, each with three or four subcategories.

Engagement: How high is fan interaction?
Reach: How large is the total organic fan base?

This factor allows agencies to quickly assess and categorize influencers, and also helps clients gauge the cost of each individual post. You can read up on the formula here: influencer tiering / formula.

200+ creator network

We have a large network of creatives we’ve trained and vetted to consistently produce high-converting ad creative. No matter what industry your brand is in, we have creatives across every demographic to reach your target audience perfectly.

Influencer? Creator

Influencers for events

Many social media agencies, but also event agencies, love booking influencers for client events. Influencers work similarly to celebrities at an event, drawing the attention needed. Whether it’s ahead of the event or live on-site during it. Vlogs are also often filmed afterward, giving a behind-the-scenes look.

Many agencies are especially fond of influencer events, since several influencers come together at once, tagging and linking each other so followers cross over between them. This boosts interaction, and of course the reach of the event itself. Whether it’s a product launch or the opening of a new hotel, influencers ensure the event gets plenty of attention.

Influencer events

There are plenty of other creative ways to involve influencers in your own event. A car brand, for example, can invite fans to a test drive with their favorite influencer. As you can see, whether it’s a social media agency or an event marketing agency, TikTok, Instagram and YouTube offer countless ways to promote events.

Top influencer agency in Germany

Already in the first year after founding our influencer agency, we were listed by the renowned B2B magazine Internet World Business as one of the recommended social media agencies with expertise in influencer marketing. We thank our clients, partners, influencers and the editorial team for trusting our work! More about our social media speakers & experts.

And today? Case after case!

A few years and a few million in ad spend later:

Marketing cases

Virtual influencers: the next hype?

Virtual models are now appearing on the covers of major magazines like Vogue, Harper’s Bazaar, Elle and Vanity Fair. They’re the new faces of marketing campaigns and are getting a lot of recognition and attention on social media. These generated models aren’t just incredibly hyper-realistic – they can also seamlessly transform, revealing entirely new outfits, poses and faces.

We were #2 in Europe with Ella & Zoe (x CM Models)! Commercial, fashion show, all already done virtually.

Since every model’s appearance is completely unique and generated from scratch, the models can be tailored to specific industries and shaped to fit each client’s vision. This technology has the potential to be used by fashion brands as a time- and cost-saving measure in influencer marketing. The possibilities for what can be created are virtually endless.

Digital influencers

In the TV commercial, our Ella:

Influencers: brand ambassadors and product placement

Influencers can have a positive, but also a negative, effect on brands:

Shaping opinion: first mover
Introducing wishes and needs for the first time
Shaping opinion: recommendation marketing
Targeting or steering wishes and needs
Influencing opinion: negative marketing
Casting products and brands in a negative light (worth reading: crisis management)

Case study and best practice

Case studies say more than 1,000 words! Here are a few selected client projects:

Case study

Have questions? We’re happy to help, friendly and direct!