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01 / Influencer EventOwner-managed

InfluencersEvent Agency

Recommendations are effective when people experience products and places themselves. We plan events and trips for creators so that content is produced on site and continues to have an impact online: for brands like WW, Generali, and Toyota.

  • WhatEvent concept, creator selection, organization, content support, and evaluation.
  • For whomBrands that want to make products, places, or innovations tangible, for example in retail, travel, and mobility.
  • Why usProven work for WW, Generali, and Toyota.
Request event project View work

Trusted by

50+ Creators on site Weight Watchers (WW) 6,1 Mio Impressions Generali 165K Impressions Toyota 200K+ Festival Visitors Penny

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that want to make products, places, or innovations tangible, for example in retail, travel, and mobility.
What
Event concept, creator selection, organization, content support, and evaluation.
Why us
Proven work for WW, Generali, and Toyota.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Creator events
  • Invitations
  • Content rights
  • Activation
  1. 01

    Event concept

    An experience that fits the brand and encourages sharing.

    Your challenge
    Events succeed on site but generate little online impact.
    Our approach
    We develop the concept and schedule with a focus on the content to be created.
    Result
    An event with online impact.
    • Concept
    • Schedule
    • Content moments
    To event & trade fair agency
  2. 02

    Creator selection

    Guests who fit the brand and enjoy sharing.

    Your challenge
    Invitations go to the wrong people.
    Our approach
    We select creators based on fit and community.
    Result
    Suitable guest list.
    • Research
    • Outreach
    • Coordination
    To influencer marketing
  3. 03

    On-site organization

    Travel, accommodation, and schedule run smoothly.

    Your challenge
    Logistics drain energy needed for content.
    Our approach
    We handle location, travel, support, and scheduling.
    Result
    Smooth process.
    • Location
    • Travel
    • Support
    • Schedule
  4. 04

    On-site Content

    High-quality content is created during the event.

    Your challenge
    Everyone films, but nothing fits together.
    Our approach
    We support with our own team and coordinate formats with the creators.
    Result
    Material for many channels.
    • Photo
    • Video
    • Drone
    • Briefing
    To photo and video production
  5. 05

    Publication

    Posts appear coordinated and clearly labeled.

    Your challenge
    Posts appear scattered and lose impact.
    Our approach
    We plan timing and labeling together.
    Result
    Bundled impact.
    • Schedule
    • Labeling
    • Approvals
  6. 06

    Evaluation

    You see what the event has achieved.

    Your challenge
    Event success remains a gut feeling.
    Our approach
    We analyze reach, interaction, and media coverage.
    Result
    Evaluation with learnings.
    • Figures
    • Assessment
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss event project

How we work

Clear answers to the questions brands ask us most often.

Experience beats storytelling

People trust their own experiences and those of people they follow. Events make brands tangible.

Plan content moments

We create moments that invite sharing, without forcing them.

Suitable guests

Not reach, but relevance determines whether posts appear credible.

Disclosure

Promotional posts are disclosed. We coordinate this with all parties involved.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target audience, and framework, and give you honest feedback on whether creator marketing is a good fit.

    Result: Clear target vision.

    From you: Objective, product, and target audience.

  2. 02

    Selection & briefing

    We find creators who match the brand and target audience, and coordinate briefing and rights in advance.

    Result: Shortlist and approved briefing.

    From you: Brand guidelines and approval process.

  3. 03

    Production

    The creators produce content; we coordinate processes, travel, and approvals.

    Result: Approved content.

    From you: Products and contacts.

  4. 04

    Evaluation

    Publication, analysis, and recommendations for the next round.

    Result: Evaluation with learnings.

    From you: Feedback on sales or inquiries.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Weight Watchers (WW) Featured case / Weight Watchers (WW) WW: Legendary creator event Initial situationThe annual creator gathering by WW needed to be legendary. IdeaWe produced a full-service creator event from A to Z. ImplementationLocation-Scouting, Venue-Buchung, Creator-Reiseorganisation (Flüge, Züge, Hotels), Vor-Ort-Moderation, Catering, Drohnenaufnahmen — wir haben jedes Detail übernommen, damit WW sich auf ihre Marke konzentrieren konnte. 50+ Creators on site200+ Posts & stories View case
Generali Generali Influencer event: 6.1M impressions Insurance is perceived as boring by younger target groups. 6,1 Mio Impressions4,3 Mio People reached Toyota Toyota Influencer test drive: 165K impressions Launch of the Toyota C-HR Hybrid for a younger, Instagram-native audience in Germany. 165K Impressions14,3K Interactions

Planning a similar project?

Discuss event project

More work

Penny Penny x Glücksgefühle 200K+ Festival VisitorsQR In-Store Activation Silberpfeil Energy From rapper collab to Dubai 1 Mio+ Video viewsCapo Special edition collab Mercedes-Benz 1M+ traffic for G-Class & Maybach 1 Mio+ Traffic2 Creator
All cases

Measuring success & limitations

Reach, interaction, and coverage can be analyzed. Examples show the case stories.

Limitations: With influencer events, community reactions cannot be predicted. We select carefully but do not guarantee reach.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is an influencer event?

An event where creators are invited to experience products, locations, or new launches and report on them.

Which brands benefit from this?

For brands with experience potential, such as retail, travel, mobility, food, and lifestyle.

How does the collaboration work?

Discussion on objectives and occasion, concept, selection and organization, execution, and evaluation.

Do you handle the entire organization?

Yes, if requested, from the location to on-site support.

How is advertising disclosed?

We coordinate disclosure with creators according to current regulations.

What affects the effort involved?

Number of guests, location, travel requirements, and content support. We clarify this in the initial meeting.

Your event-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request event project