Influencer Categories: Classification of marketing types with formula + info graphics

How are Influencers actually categorized? Especially for an Influencer agency, it is important to have a quick overview even if it is about offers for customers. The meaningful composition in groups helps in the calculation of prices also with the clarity. In universities and colleges, too, there is an increasing emphasis on the topic of Influencer Marketing. The most successful YouTubers, but also the most successful Instagram, now reach hundreds of millions of people. So they exert more influence with a picture than any TV station in the world could do. The PAM formula divides the influencers into categories.

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How much do Influencers actually earn? The Calculation Platform Influencerfee.com has now published figures showing the average, worldwide merit of Instagram, based on 1 million followers. Here is the infographic: Influencer income worldwide.

Pico, Nano and Mikro Influencer Formula PAM (People Attraction Method)

There are three subcategories:

  1. PAM | Extraterrestrial up from 300.000.00
  2. PAM | Global up to 300.000.000
    PAM | Standard up to 3.000.000
  3. PAM | Special Interest up to 600.000

Table of the formula: values and delineation

All the values can be taken exactly from the table. The classification is carried out in the classical classification of pico, micro and micro. As a formu, a it is also used to calculate the costs and prices of campaigners.

PAM Extraterrestrial

PAM ExtraterrestrialExtraterrestrial / Tera300M300.000.000PAM EPE
PAM Global AGlobal Influencer / Giga150M150.000.000PAM GAGA
PAM Global BGlobal Influencer / Giga90M90.000.000PAM GBGB
PAM Global CGlobal Influencer / Giga60M60.000.000PAM GCGC
PAM Global DGlobal Influencer / Giga30M30.000.000PAM GDGD

PAM Influencer

PAM StandardInfuencer / Mega3M3.000.000PAMPA
PAM MikroSpecial Interest / Kilo1500K1.500.000PAM MPM
PAM NanoSpecial Interest / Kilo900K900.000PAM NPN
PAM PicoSpecial Interest / Kilo600K600.000PAM PPP

PAM Special Interest Influencer

PAMSISpecial Interest / Kilo300K300.000PAMSIPS
PAMSI MikroMicro Influencer / Micro30K30.000PAM SIMSM
PAMSI NanoNano Influencer / Nano3K3.000PAM SINSN
PAMSI PicoPico Influencer / Pico0,3K300PAM SIPSP

Info graphic: Categorization of Influencers and Bloggers for Followers / Fans

Influencer Marketing: Your key to organic reach

You can find more on the subject in the blog, with constantly new and interesting articles.

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