How are Influencers actually categorized? Especially for an Influencer agency, it is important to have a quick overview even if it is about offers for customers. The meaningful composition in groups helps in the calculation of prices also with the clarity. In universities and colleges, too, there is an increasing emphasis on the topic of Influencer Marketing. The most successful YouTubers, but also the most successful Instagram, now reach hundreds of millions of people. So they exert more influence with a picture than any TV station in the world could do. The PAM formula divides the influencers into categories.
How much do Influencers actually earn? The Calculation Platform Influencerfee.com has now published figures showing the average, worldwide merit of Instagram, based on 1 million followers. Here is the infographic: Influencer income worldwide.
Pico, Nano and Mikro Influencer Formula PAM (People Attraction Method)
There are three subcategories:
- PAM | Extraterrestrial up from 300.000.00
- PAM | Global up to 300.000.000PAM | Standard up to 3.000.000
- PAM | Special Interest up to 600.000
Table of the formula: values and delineation
All the values can be taken exactly from the table. The classification is carried out in the classical classification of pico, micro and micro. As a formu, a it is also used to calculate the costs and prices of campaigners.
|PAM Extraterrestrial||Extraterrestrial / Tera||300M||300.000.000||PAM E||PE|
|PAM Global A||Global Influencer / Giga||150M||150.000.000||PAM GA||GA|
|PAM Global B||Global Influencer / Giga||90M||90.000.000||PAM GB||GB|
|PAM Global C||Global Influencer / Giga||60M||60.000.000||PAM GC||GC|
|PAM Global D||Global Influencer / Giga||30M||30.000.000||PAM GD||GD|
|PAM Standard||Infuencer / Mega||3M||3.000.000||PAM||PA|
|PAM Mikro||Special Interest / Kilo||1500K||1.500.000||PAM M||PM|
|PAM Nano||Special Interest / Kilo||900K||900.000||PAM N||PN|
|PAM Pico||Special Interest / Kilo||600K||600.000||PAM P||PP|
PAM Special Interest Influencer
|PAMSI||Special Interest / Kilo||300K||300.000||PAMSI||PS|
|PAMSI Mikro||Micro Influencer / Micro||30K||30.000||PAM SIM||SM|
|PAMSI Nano||Nano Influencer / Nano||3K||3.000||PAM SIN||SN|
|PAMSI Pico||Pico Influencer / Pico||0,3K||300||PAM SIP||SP|
Info graphic: Categorization of Influencers and Bloggers for Followers / Fans
Influencer Marketing: Your key to organic reach
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