How to find the perfect TikTok influencer agency: Influencer types, reach and tips

More and more companies want to take off on TikTok and maximize their advertising success with suitable influencers. The latter are becoming increasingly relevant in the marketing mix: Around 59 percent of German companies already use influencer marketing.

However, to become successful even on the fastest growing social media platform TikTok, you need the right strategy. That’s why it makes sense to work with a competent TikTok Influencer Agency, which will find you exactly the right influencers for your advertising goals.

What is a TikTok Influencer Agency?

A TikTok Influencer Agency is a company that specializes in managing and brokering influencer marketing campaigns on TikTok.

Influencer marketing is a strategy in which companies work with popular influencers to promote their products or services.

Working with a TikTok Influencer Agency can help companies increase their brand awareness, reach their target audience and ultimately increase their sales. However, the important thing here is to choose the right influencers. This is one of the core tasks of a TikTok Influencer Agency.

How important is an influencer’s reach on TikTok?

An influencer’s reach on TikTok can be very important because it is directly related to the number of people the influencer reaches and influences. If an influencer has a large number of followers, he or she can potentially reach a large number of people and thus have a significant impact on those people’s opinions, attitudes, and behaviors.

What else should you look for in TikTok influencers?

However, reach alone is not the only important criterion when choosing an influencer. The target audience, the relevance of the content, the engagement and the credibility of the influencer also play an important role in deciding which influencer you should work with.

A TikTok Influencer Agency will help you take all of these factors into consideration.

What types of influencers are there on TikTok?

On TikTok, there are many different types of influencers that target different topics and audiences. Here are some examples:

• Lifestyle Influencer
• Comedy Influencer
• Music Influencer
• Food Influencer
• Gaming Influencer
• Travel Influencer
• Education-Influencer
• Activist Influencer

Lifestyle Influencer

Lifestyle influencers show their daily lives and share tips and tricks on beauty, fashion, fitness and health. Collaboration with these influencers is particularly suitable for companies whose products or services can be assigned to the above categories.

You want to take off with your fashion business on TikTok? Here you will find valuable tricks and tips for successful marketing on TikTok: TikTok Marketing for Fashion Businesses

Comedy Influencer

These influencers create funny videos, skits, and parodies to make their viewers laugh. As a social media platform, TikTok is entirely based on entertainment – humorous content thus quickly captures users’ attention.

Music Influencer

These are often musicians or singers who share their own songs or cover versions of well-known songs. Especially if your company comes from a musical industry, these types of influencers are particularly interesting for you.

Food Influencer

Besides sharing recipes, food influencers show how to prepare delicious dishes. For companies in the food industry, cooperation with food influencers can be very lucrative.

Gaming Influencer

The gaming industry has grown rapidly in recent years and will continue to do so. These influencers present various video games, show off their gaming skills in them, and share tips and tricks.

Travel Influencer

Travel influencers showcase their travels and share tips and recommendations on various destinations.

Education-Influencer

These influencers share knowledge on various topics and try to educate their audience. TikTok is therefore also suitable as a platform to convey knowledge and more complicated issues in a playful way in short videos.

Activist Influencer

Activist influencers use their platform to raise awareness about social and political issues and call for action. They usually hold strong and clear opinions and have the power to pull their community along.

The most important points with a TikTok Influencer Agency

If you want to choose a TikTok Influencer Agency, you should consider the following points:

• Experience and reputation
• Network size
• Strategy
• Pricing
• Contract
• Communication

Experience and reputation

Check how long the agency has been in business and which clients it has served in the past. Read reviews and feedback from other clients to get an idea of the quality of the agency’s work. A professional agency usually has a wide repertoire of cases for this.

Network size

A successful TikTok influencer agency should have a wide network of influencers who have a large number of followers and are able to reach your target audience. Make sure that the agency selects influencers who fit your company or can reach a suitable target group, because specific targeting is here the A&O.

Strategy

A good TikTok Influencer agency should be able to develop a customized strategy for your business, tailored to your goals, target audience, and budget. It should also give you transparent insights into the progress of your campaigns.

Pricing

Compare the prices of different agencies to make sure you get a fair price for the services. Make sure that you are not paying too much and that the agency is able to deliver the results you want. The cost of a TikTok agency always depends on the individual services you want as a business.

Contract

Make sure you sign a contract with the TikTok Influencer Agency that clearly states all terms and conditions. Make sure that the contract does not contain any hidden fees or unclear clauses.

Communication

A good TikTok influencer agency should be able to respond quickly to your questions and concerns, and provide you with regular updates on the progress of your campaign.

By considering these factors, you can ensure that you choose the right TikTok influencer agency for your business.

What makes a good TikTok influencer agency?

A good TikTok influencer agency not only helps you select the right influencers, but also provides you with creative concepts for working with them – often in the form of user-generated content (UGC). In addition, it continuously monitors the work results and provides optimization ideas as a result.

Only when these things are holistically considered by a TikTok Influencer Agency will you end up with good results.

Conclusion: This is why you should work with a TikTok Influencer Agency

Especially with TikTok influencers, follower counts are much less important. Metrics such as reach, interactions, current relevance and much more must be taken into account in order not to invest unnecessarily high money in TikTok influencers.

For this reason, it makes sense to work with a competent TikTok influencer agency. This agency not only supports the creation of TikTok content, but at best has already gained valuable experience with influencers and knows how to apply this to the dynamic platform. This is the most important basis for successful results and maximum advertising success.