More and more companies and brands are using TikTok to reach their target audience. And not without reason: In 2022, the platform recorded a full 19.5 million users – in Germany alone. But how does advertising work on the platform? Since many advertisers do not yet have any experience with the young platform, they often look for professional support from a TikTok marketing agency. In this article, you will learn which companies can benefit from a collaboration and thus significantly increase their reach and sales.
A TikTok marketing agency offers various services to help businesses build a successful marketing presence on the TikTok platform. Typical tasks of a TikTok marketing agency include:
If a TikTok account already exists, it is screened and analyzed in detail. If no account exists, the agency helps create and manage a TikTok account for the company, including profile creation, account setup, verification and regular updates. The next step is usually a workshop to map out the company’s vision and goals.
Development of marketing strategies
In addition, an agency can create customized marketing strategies based on the company’s goals and needs. This includes, but is not limited to:
Identification of the target group
Setting marketing goals
Selection of advertising formats and channels
Development of campaign concepts
Creation and management of marketing campaigns
On behalf of the company, an agency plans, creates and manages the TikTok marketing campaigns. This includes, for example, the following services:
A professional TikTok marketing agency conducts a comprehensive audience analysis to understand the behavior, preferences, and demographic characteristics of the target audience on TikTok. Based on this, targeted marketing strategies can be developed and ad content optimized accordingly.
Content Creation
In the course of content marketing, an agency also creates engaging and creative content for TikTok ads that is tailored to the platform and the target audience. This can include the creation of videos, animations, graphics, and other content.
Influencer Marketing
The agency works with influencers on TikTok to spread brand messages and increase the reach of campaigns. This includes the following tasks, among others:
Identification of suitable influencers
Negotiation of cooperations
Tracking results
Reporting on the success of influencer campaigns
The exact services provided may vary depending on the agency and the needs of the business. However, a TikTok marketing agency aims to help businesses effectively use the TikTok platform for their marketing goals.
Are you interested in working with a TikTok marketing agency and would like to learn more about the services? We will be happy to advise you: Contact
What risks do TikTok marketing agencies face?
When working with a TikTok marketing agency, risks can of course arise. However, these are mostly avoidable if you choose an experienced agency when making your selection. The 5 most common risks include the following:
Insufficient experience and competence
Miscommunication and misunderstandings
Violation of the TikTok Guidelines
Lack of control over the content
High costs with poor returns
All these risks are avoidable – pay attention to the experience of a suitable agency already when choosing one.
A professional TikTok marketing agency can prove its expertise and experience through numerous cases. Furthermore, it offers regular appointments and workshops to ensure transparent communication – both in terms of services provided and detailed cost and budget breakdowns.
Is a TikTok marketing agency worth it?
Working with a TikTok marketing agency makes sense for businesses and brands of all sizes and industries that want to expand their presence on TikTok and reach their target audience on the platform.
Especially for companies without TikTok experience or with only few internal resources, the cooperation with an experienced TikTok marketing agency makes sense.
In addition, companies can benefit from the agency’s expertise and experience in numerous areas, such as:
Conclusion: Then cooperation with a TikTok marketing agency makes sense
Due to the enormous reach and high usage of TikTok, it makes sense for almost every company to establish a presence on the platform. If you want to maximize your reach, followers and ultimately your revenue, you should consider working with a professional TikTok marketing agency.
TikTok is undoubtedly one of the most popular platforms today and will become even more important in the future. This is evident not only in the competition, but also in the fact that TikTok is aware of its influential position and makes any marketing activities costly.
Cooperation with an experienced TikTok marketing agency is therefore often indispensable.
Often, this is the only way to ensure you get the best value for money and position yourself successfully and profitably on the platform.
https://socialmediaagency.one/wp-content/uploads/2022/10/tiktok-infotainment-app-smartphone-table-hands-videos.jpg8001200Natascha/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgNatascha2023-05-31 11:35:042023-09-10 12:23:55TikTok Marketing Agency: Is it worth working together?
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