Create a TikTok store – In this article, you will learn how to efficiently set up a TikTok store and use it for your business. You will be guided through the various steps, starting with opening a seller account on TikTok, adding and managing your products in the store and linking your store to your TikTok profile. You will also gain valuable insights into the functionalities of the TikTok store, such as tagging products in your videos and using TikTok ads to increase sales. Questions about TikTok, e-commerce and ads? Write to us or give us a call: Contact.
The entire store creation process is also shown in detail here in the video.
Instructions in 8 steps
Here is a step-by-step overview of all the important settings:
Selecting the business form – Step 1
When setting up the TikTok seller account, you select the type of business (e.g. sole proprietorship, partnership).
Selecting the product category – Step 2
TikTok asks for the main category of your products or services. There is a limited selection of categories, choose the most appropriate one for your products.
Required business information – Step 3
You will need to provide your business information such as phone number, address, and if it is a business, your Tax ID (EIN).
Setting up the business account – step 4
For partnerships or certain forms of business, additional information such as the name and date of birth of the main business person and the last four digits of the social security number are required.
Product integration – Step 5
For product integration, it is recommended to create a link with an e-commerce platform such as Shopify. This makes it easier to add and manage products in your TikTok store.
Product synchronization and verification – Step 6
After you have added your products, they will be synchronized and verified by TikTok. This process can take up to 24 hours and it is important to provide all the necessary information such as weight, dimensions and variants of your products.
TikTok store on the TikTok profile – Step 7
Once the store has been successfully set up and the product has been approved, a shopping bar will appear on your TikTok profile, allowing users to view and buy your products directly.
Using TikTok ads for the store – Step 8
By linking your TikTok store with your TikTok advertising account, you can place targeted advertisements for your products. This increases the visibility of your products and can lead to more sales.
Advanced features and strategies – Step 9
There are advanced features and strategies within the TikTok store, such as affiliate programs and special advertising opportunities that can help increase sales.
Let’s get shopped!
The TikTok Shop offers you as an entrepreneur a wide range of opportunities to present and sell your products directly in the world of TikTok. By integrating your product range into TikTok, you can reach a broad and engaged audience, improve the shopping experience and optimize your conversion rates through direct integration into the app. The ability to tag products in videos and promote them via TikTok ads opens up new avenues for marketing and sales. The TikTok Shop is therefore a powerful tool for modern social media marketing and e-commerce.
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