TikTok for Business: SME Marketing – 5 steps for beginners

TikTok Marketing for Business (SME) – Whether small local businesses or large international corporations, TikTok is an interesting marketing tool for all. The short video app offers a unique opportunity to interact with potential customers in a whole new way. We’ll show you how TikTok marketing works and what opportunities there are for businesses.

Small and medium-sized enterprises – SMEs

SME: What is that actually? Small and medium-sized enterprises(SMEs) are an important part of our national economy. They are responsible for many jobs as well as innovations and growth that make us strong. In Germany, for example, they account for more than 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. SMEs can have a more efficient, agile and adaptable structure than larger organizations due to their size and structure. TikTok Marketing is a great way for SMEs to reach new markets, promote products and attract customers.

Less expensive advertising: comparison Facebook & Co. – advantage

Since TikTok is not an expensive platform, it is easy for SMEs to launch an effective campaign with little effort. TikTok offers businesses the ability to distribute content directly through the app. This means that SMEs with a limited budget can be able to reach target audiences worldwide. The variety of tools and features makes TikTok very attractive for SMEs.

The platform offers various options such as hashtags, challenges, and company pages that businesses can use to share content quickly and effectively. There are also various analytics features in the app that allow SMEs to see exactly how well their campaigns are working and which audience they are reaching best.

TikTok Marketing is a great way for SMEs to drive their business. It is easy to use platform with a lot of potential for success. With the right knowledge set and an appropriately adapted strategy, any SME can benefit from this platform!

1. TikTok: The social network

TikTok is a social media platform used mostly by young people. It allows users to create short videos with music, filters and effects and share them with friends. TikTok offers companies a variety of ways to promote their brand and reach a wider audience.

There are several ways businesses can use TikTok for their marketing: First, businesses can create their own TikTok account and post videos to customize content about their product or brand. These videos can be informative in an entertaining way or show how the product can be used in action.

Second, companies can place paid ads on the platform to increase the reach of their brand. And third, they can hire influencers to share content about their product to generate new customers. TikTok is a powerful platform for businesses that continues to establish itself as a major social media platform. It offers businesses the ability to reach a wide audience in an entertaining way, creating even more customer experiences and revenue potential. TikTok is easy to use and offers businesses tremendous reach and engagement rates.

TikTok: 7 concrete advantages

Let’s summarize the advantages of TikTok once again.

  1. TikTok Marketing enables companies to connect with a young target group in a targeted way and position themselves as a brand
  2. It offers the opportunity to try out new ideas and focus on creative content
  3. Through interaction, customers see the value of a product or service from the source
  4. It increases the reach and allows more people to notice the company and get in touch with it through the platform
  5. Thanks to various advertising options, you can find a suitable combination of advertising content for any company
  6. With the help of data analysis tools, evaluations of success can be made and campaign goals can be determined with pinpoint accuracy
  7. With TikTok Marketing, increasing sales is easier than ever – both directly and indirectly by building the brand’s image among audiences over time

2. how can I do marketing with TikTok?

TikTok is one of the fastest growing social media platforms. The app is used by millions of people worldwide to share short videos. TikTok offers companies the opportunity to connect with their target audience and promote their brand.

Channel, Logo & Bio: TikTok Profile

There are several ways to use TikTok for marketing purposes. First of all, it is important for companies to create a profile on the platform. This allows them to upload their logo and other important information about their company. This way, potential customers can learn more about the company and remember the brand with the help of the logo.

Creation of exciting and interesting videos

Another important aspect of TikTok marketing is the creation of exciting and interesting videos. Users of the platform want to be entertained and informed. Therefore, it is important to create videos that offer something to the viewers. If companies regularly publish interesting videos, they can ensure that more and more people follow them. This way, the brand’s reach can be increased significantly.

In conclusion, TikTok is a great way for companies to connect with potential customers. However, to be successful, companies need to develop a solid marketing concept and produce interesting videos.

Create content step by step

Step by step:

  • First of all, you should think about what kind of marketing you want to do with TikTok
  • Either you can try to make your brand better known, or you can try to market your products or services
  • Both are possible with TikTok, but they require different approaches.
  • If you want to raise awareness of your brand, you should consider what kind of message you want to convey with your videos and who your target audience is.
  • It’s also important that your videos are entertaining and interesting so people will watch and recommend them.
  • If you’re marketing products or services, make it as clear as possible in your videos what you’re offering and why people should have it.
  • Again, of course, it’s important that your videos are well done and that people want to watch them.
  • No matter which approach you choose, remember that regular updates are important to keep people’s attention.

Tip! This is how TikTok content creation works in practice.

3. why should I start with TikTok?

TikTok is a relatively new social network that has gained a lot of popularity in recent months. It is a video platform where people can upload and watch short videos. The video images are accompanied by music and can be viewed in both normal and slow motion.

Is TikTok relevant? App Store Downloads

Here you can see the increased number of downloads of TikTok via the Apple App Store worldwide from January 2017 to January 2022 (in millions).

Statistik: Anzahl der Downloads von TikTok über den Apple App Store weltweit von Januar 2017 bis Januar 2022 (in Millionen) | Statista

You can find more statistics at Statista

4. what tools do I need to be successful?

When it comes to running successful TikTok marketing campaigns, businesses should use the right tools. There are several tools that can help you better understand your audience and strategize your campaigns. Some of these tools are free, others are paid.

Insights on TikTok: Analysis and report

One of the most important and widely used tools is the TikTok Insights report. The Insights report allows businesses to track and analyze interaction with their videos to identify trends and understand what their audience wants. It also helps create better content by showing data like video views, likes, and comments.

TikTok Ads Manager: Advertise on TikTok

Another tool is the TikTok Ads Manager app. With this app, companies can place ads, set targets, and manage campaigns. It provides detailed analytics about the campaign results so that companies can optimize their ad spend.

Businesses should also use social media monitoring tools to spot trends in real time and make better decisions about their content marketing. Some popular tools for social media monitoring include Hootsuite, Sprout Social and Buffer. These tools provide an overview of all social networks and help businesses find relevant posts from other users or brand pages to include in their own marketing.

Read more here:

Linking e-commerce: social selling

When it comes to increasing sales, TikTok also provides a number of e-commerce features. With shopping tags, companies can promote products directly in their videos and direct customers to the product pages. The Checkout on App feature even allows customers to make purchases directly from the video. This feature can save you time and increase your sales!

These are just a few examples of the different tools businesses can use to run successful TikTok marketing campaigns – but there are many more! Regardless of the tool you choose, however, you should always be covered: On TikTok, content will be king – so content must be at the heart of marketing!

5. where can I get my videos shared and how do I get attention?

Now that you know what TikTok is and how it works, you may be asking yourself, “Where can I get my videos shared and how do I get attention?”

The good news is that there are several ways to make your videos popular on TikTok. First of all, you can simply share them on the platform itself. All you have to do is make sure your video has the right hashtag and title to get it seen by the right people.

You can also share your videos on other social media platforms to get more exposure. For example, you can post them on Facebook or Instagram. There, they can be seen by a larger number of people. You can also advertise your TikTok videos. However, this is advisable only if you have enough budget, as advertising can be relatively expensive.

Another way to get your videos noticed is to send them to influencers. Influencers are people with many followers. If they share your video, it will be seen by many people. However, it is relatively difficult to get influencers to share your video. So you need to prepare well and be persistent.

If you follow all these tips, you should be able to successfully promote your TikTok videos and get more exposure.

Conclusion: TikTok useful for SMEs?

In conclusion, TikTok is an interesting and promising platform to help companies reach a young and open-minded clientele. It offers brands the opportunity to present themselves creatively and innovatively, which can increase sales.

However, TikTok marketing is not without risks. When companies open an account, they need to ensure that all content is presented professionally and appropriately. Since the platform is very young, it can be difficult to predict trends and react to them in time. Therefore, companies should be careful and plan their marketing strategy carefully before investing in TikTok.

All in all, TikTok is a lucrative tool for companies to attract new customers and improve their branding. With the right strategy, businesses can benefit from it and realize its potential. With its advanced technology, TikTok offers a wide range of opportunities for businesses to strengthen their presence in the market.