The shortage of skilled workers is hitting small and medium-sized enterprises hard—and while large corporations operate with recruiting budgets in the millions, SMEs often struggle with overburdened HR teams, a lack of structure, and the feeling that they simply can’t keep up in the competition for talent. But it doesn’t have to stay that way: […]
A shortage of skilled workers, tight budgets, and direct competition with major brands: For HR managers at small and medium-sized enterprises, recruiting employees has long since become a matter of survival. Today, companies without a clear employer brand lose qualified candidates to large corporations—not because the salary is lower, but because they lack a strong […]
For many small and medium-sized businesses, employee retention is no longer just a “nice-to-have”—it’s essential for survival. Companies that lose qualified professionals today will face productivity losses, rising recruitment costs, and a growing image problem in the job market tomorrow. HR managers at SMEs are under particular pressure: they’re expected to achieve the same results […]
A shortage of skilled workers and empty order books at the same time—for many B2B service providers and small and medium-sized enterprises, this is no longer a vision of the future, but a bitter reality. LinkedIn offers a strategic lever here that is still massively underestimated by most SMEs: the platform reaches not only potential […]
If you don’t plan a clear marketing budget, you’ll either spend too much—or invest too little in the wrong areas. For small and medium-sized businesses, structured budget planning is the key to getting measurable results—in the form of leads, new customers, and revenue—from every euro invested. Why SMEs Need a Structured Marketing Budget Many medium-sized […]
Customers no longer shop in a linear way: They see an Instagram ad, do some research on Google, visit the store, and then write a Google review. SMEs that are active on only one channel lose revenue and leads precisely at these transition points. Omnichannel marketing closes these gaps—and turns random touchpoints into a consistent […]
TikTok Marketing for Business (SME) – Whether small local businesses or large international corporations, TikTok is an interesting marketing tool for all. The short video app offers a unique opportunity to interact with potential customers in a whole new way. We’ll show you how TikTok marketing works and what opportunities there are for businesses. Small […]
Small and medium-sized enterprises (SMEs) are the backbone of the economy. In Germany, for example, they account for over 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. The importance of SMEs for the German economy can therefore not be overestimated. What counts as an SME? But […]
Small and medium-sized companies can save a lot of advertising budget through social media marketing, because an initiated community is constant. Community, advertising, customer service and personnel search, with their own social media account companies can only win. In an interview with [ DEMNÄCHST ] today we philosophized about SMEs (small and medium-sized enterprises) and […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.