Expert on TV, in newspapers and as speaker at events: Social Media Marketing with Stephan Czaja

Social Media Expert – Spring is here and the marketing machinery is running at full speed again: fashion, food, real estate, lots to do! In addition, we are in the next few weeks directly on three dates as a speaker to experience, in Cologne, Munich and in June in Berlin. Thank you for your trust […]

“Made in Germany” Influencer Marketing – Interview Deutsche Welle DW TV

Our Social Media Agency is today at Deutsche Welle DW TV as an expert on influencer marketing with owner Stephan M. Czaja and singer / songwriter Luna Farina. In particular, we are talking about Luna Farina (18), whom we accompany and support. Together we produce her own songs and support music videos. Luna is extremely […]

Top 7 fashion magazines from New York +1 Special

These days, most people spend their free time watching Netflix or hanging out on Instagram and Youtube. How about reading another good old magazine? Especially in fashion and lifestyle this is not so boring and is a good alternative to Instagram to be inspired by the many designers, photographers and models. Today we exclusively show […]

Miss Germany?! Interview for Sat1 “Finally the end of work”

The new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a career springboard? […]

Ryanair Tattoo: Viral reach and profitability – Sat1 Breakfast TV

Can you earn money with advertising tattoos? Today we took a close look at advertising tattoos for Sat1 breakfast television with our social media expert Stephan Czaja! A few weeks ago a young man reads out of pure love for the airline “Ryanair” a huge tattoo on his forearm. Watch there: A large aircraft with […]

SME & Social Media Marketing: 5 questions to our expert – Magazine Interview

Small and medium-sized companies can save a lot of advertising budget through social media marketing, because a once initiated community is constant. Community, advertising, customer service and personnel search, with their own social media account companies can only win. In an interview with [ DEMNÄCHST ] today we philosophized about SMEs (small and medium-sized enterprises) […]

Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Week

This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]

Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)

Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]

Instagram Story: Now with polls, opportunities and risks for influencers and brands

Now in Internet World Business magazine, the new interview with social media expert Stephan M. Czaja on the topic of “Influencer Marketing: New survey function of Instagram Stories”. Social media networks have changed the world and influencer marketing is changing the world of advertising. With constantly new features, social networks also advertise themselves. Instagram now […]

Influencer Pricing: How much is my Instagram account worth?

Influencer Pricing – The bigger your blog gets, the more requests you get from agencies but also companies and different brands. Whether it’s about fashion and travel or fitness products, the value of a single post is for many, especially at the beginning of the career, not so easy to calculate yourself. Especially as each […]