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01 / Streaming Ads AgencyOwner-managed

Streaming Ads Agency

Traditional ad blocks are losing reach, streaming is gaining it. We bring campaigns to connected TV, audio streaming, and video and live environments—where people spend their time today.

  • WhatConnected TV advertising, audio streaming, video and live environments, and analysis.
  • For whomBrands that want to build reach in video and audio in a targeted and measurable way.
  • Why usCampaign and video work for Amazon Music, DAZN, and Syoss.
Request streaming project View work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that want to build reach in video and audio in a targeted and measurable way.
What
Connected TV advertising, audio streaming, video and live environments, and analysis.
Why us
Campaign and video work for Amazon Music, DAZN, and Syoss.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • CTV/OTT
  • Inventory
  • Targeting
  • Creative
  • Measurement
  1. 01

    Media planning

    You know where your audience streams and how to reach them.

    Your challenge
    Streaming seems complex: many providers, many formats.
    Our approach
    We categorize providers and formats by audience and objective, and plan reach.
    Result
    A plan with a clear role for each provider.
    • Audience analysis
    • provider selection
    • reach planning
    To media planning
  2. 02

    Connected TV

    Your spot runs on the big screen, targeted delivery.

    Your challenge
    TV advertising is expensive and hard to control.
    Our approach
    We plan CTV campaigns with audience targeting and frequency caps.
    Result
    Video reach with control.
    • Planning
    • audiences
    • frequency
  3. 03

    Audio & Podcasts

    Your message reaches people on the go and at home.

    Your challenge
    Audio is often booked as an afterthought, without a concept.
    Our approach
    We develop audio spots and plan placements on streaming services and in podcasts.
    Result
    Audio as part of the campaign.
    • Spots
    • Placement
    • Podcast environments
    To the Podcast Agency
  4. 04

    Video & Creation

    Spots and cutdowns for all environments.

    Your challenge
    One spot does not fit every format.
    Our approach
    We produce main films and edited versions with our own team.
    Result
    Material for every channel.
    • Concept
    • shoot
    • editing
    • cutdowns
    To photo and video production
  5. 05

    Live & Creator

    Live formats and creators as an extension of the campaign.

    Your challenge
    Campaigns end with the spot.
    Our approach
    We connect streaming spots with creator and live activities.
    Result
    More touchpoints.
    • Creator selection
    • Live formats
    • Coordination
    To influencer marketing
  6. 06

    Evaluation

    You see what the campaign has achieved.

    Your challenge
    Reach figures alone say little.
    Our approach
    We connect reach with visits and search interest, where measurable.
    Result
    Honest evaluation.
    • Reach
    • Visits
    • Evaluation
    To tracking & analytics

Found the right service?

Discuss streaming project

How we work

Clear answers to the questions brands ask us most often.

Where viewers are moving

Many people watch and listen via streaming instead of traditional programming. This opens up formats with better control than linear TV.

Format and context

A spot on TV has a different impact than audio in a stream. We adapt content to the format and moment.

Frequency and impact

Too many repetitions are annoying, too few are not memorable. We control frequency with limits.

Connection to social

We extend streaming campaigns into social and search so interested users can continue.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

These projects demonstrate our work close to video and streaming. We do not have a pure streaming ads case in our portfolio.

Amazon Music Featured case / Amazon Music Hip-hop documentary campaign Initial situationAmazon Music had brand awareness but lacked cultural credibility in the German hip-hop scene. IdeaWe produced a documentary on the life story of German musician Kabal — a real human story beyond typical promo content. ImplementationKomplette Dokumentation über Kabals Lebensgeschichte — echtes Storytelling, kein Promo-Content. 1 Documentary produced200K+ YouTube views View case
DAZN 3 events, PPV record, sold out DAZN wanted to bring combat sports into the social media mainstream. 3 Events partnershipAusverkauft Homecoming event Syoss Influencer TV commercial Traditional TV commercials were too disconnected from Syoss' young target audience. 1 TV commercial15 Social formats

Planning a similar project?

Discuss streaming project

More work

Hansa Hansa 2.6 million TV reach — Sandra Hunke 2,6 Mio TV Reach1 Ambassador Chassis for Men Chassis for Men 2.77M views — Jeremy Fragrance 2,77 Mio YouTube views51K+ Likes Wolt Wolt -40% CPI, pitch won for 2026 -40% CPI reduction3+ Months active
All cases

Measuring success & limitations

Reach is only one part. We define in advance which impact matters and measure it at agreed intervals.

Limitations: For streaming ads, offer, competition, platform, and budget all influence results. We state upfront what is realistic and do not guarantee outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What are streaming ads?

Advertising in streaming services for video and audio, for example on Connected TV, in music streaming, or in video and live environments.

Who benefits from streaming advertising?

For brands looking to build reach with video or audio and reach audiences beyond traditional TV.

How does streaming differ from traditional TV?

Streaming allows for more precise targeting and frequency limits and often provides better measurability, but reach is limited per provider.

How does the collaboration work?

Discussion of goals and target group, planning, production, launch, and evaluation on a fixed schedule.

Do you produce the spots?

Yes, with our own team including edited versions for different formats.

What affects the effort involved?

Number of providers, production effort, duration, and budget. We clarify this in the initial meeting.

Your streaming-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request streaming project